Marlin fishing Audience in United States

Marlin fishing logo

Marlin fishing has an estimated audience of 822,546 people in United States. 29.9% are female, 70.1% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Voter registration, Electrolyte, Natural rubber, Pro-Ject, Stamp collecting.

The average Marlin fishing fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Voter registration, Electrolyte, Natural rubber, with strongest over-indexing on Voter registration (12.45× the country average). Demographically, the Marlin fishing audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Marlin fishing fans

Demographic split for Marlin fishing audience in United States
MetricValue
Female29.9%
Male70.1%
Average age42.0
Estimated audience size822,546

Audience persona

The typical Marlin fishing fan in United States is more male, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Marlin fishing in United States
RegionReachAffinity
California114,7061.27×
Florida79,2651.42×
Texas74,6811.06×
New York31,9350.69×
Hawaii28,5228.07×
North Carolina22,7810.92×
Georgia20,8290.82×
Illinois20,0790.73×
Pennsylvania18,8640.68×
Arizona18,0511.07×
Washington17,2221.04×
Michigan17,0430.79×
Ohio16,6160.66×
New Jersey15,0510.72×
Virginia14,7520.74×
Tennessee13,1490.8×
Massachusetts12,3100.76×
Colorado12,0870.93×
Indiana11,2540.75×
South Carolina10,7980.87×
Alabama10,5810.92×
Maryland10,4480.74×
Louisiana10,0970.95×
Missouri10,0440.76×
Oregon9,9901.06×
Minnesota9,6360.82×
Wisconsin9,4410.76×
Oklahoma8,6890.95×
Utah8,0781.1×
Nevada7,8580.99×
Kentucky7,2030.7×
Mississippi6,3800.94×
Connecticut6,1930.75×
Arkansas5,4710.81×
Iowa5,3850.79×
Kansas5,2220.81×
Idaho4,6201.12×
New Mexico3,6400.88×
Nebraska3,5440.86×
West Virginia2,4200.63×
Montana2,3171.02×
Maine2,2800.77×
New Hampshire2,2280.69×
Alaska2,0091.14×
Rhode Island1,7640.67×
Washington, District of Columbia1,7260.7×
Delaware1,5940.7×
South Dakota1,4490.76×
North Dakota1,3090.77×
Wyoming1,1350.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marlin fishing audience
BrandAffinityCategory
Voter registration12.45×Politics & Society
Electrolyte12.24×Health
Natural rubber5.25×Cars & Mobility
Pro-Ject8.69×Music & Radio
Stamp collecting6.08×Home & Garden
University of Rochester17.69×Business & Career
Nebraska Cornhuskers football3.63×Sports
JDSU2.95×Business & Career
edureka33.61×Business & Career
Israel1.85×Travel & Leisure
Certified diabetes educator10.75×Business & Career
Historic site3.13×Arts & Culture
Home staging3.82×Home & Garden
Unique Gifts1.7×Shopping
Jesse Plemons1.95×Movies & TV
Cullinan Diamond9.54×
A Streetcar Named Desire (1951 film)6.27×Movies & TV
Isometric exercise4.63×Sports
Birthday Gifts1.69×Kids & Family
Elmira College5.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marlin fishing audience
TraitClusterScore
Risk AppetiteTHRILL2.87
Luxury OrientationPREMIUM2.08
PatriotismCONSERVATISM1.94
Design AffinityPREMIUM1.64
TravellingTHRILL1.59
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Marlin fishing
CountryShare
United States39.1%
Germany5.8%
Indonesia5.7%

See Marlin fishing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Marlin fishing have in United States?

Marlin fishing has an estimated audience of 822,546 people in United States, concentrated in California and Florida.

What is the gender split and age of Marlin fishing fans?

29.9% of Marlin fishing fans are female, 70.1% are male, with an average age of 42.0 years.

Which brands do Marlin fishing fans like most?

Marlin fishing fans show strongest brand affinity for Voter registration (12.45×), Electrolyte (12.24×), and Natural rubber (5.25×) over the country average.

Where do Marlin fishing fans live in United States?

Marlin fishing fans in United States are most concentrated in California (reach 114,706), Florida (reach 79,265), and Texas (reach 74,681). These three regions account for the largest share of the active audience.

What other brands do Marlin fishing fans also like?

Beyond Marlin fishing itself, the audience over-indexes on Electrolyte (12.24×), Natural rubber (5.25×), Pro-Ject (8.69×), and Stamp collecting (6.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marlin fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.