Rascasse Audience Intelligence

Marlin fishing Audience in United States

A data profile of the people who buy, follow and care about Marlin fishing in United States — modelled from more than twelve digital signal sources. Marlin fishing has an estimated audience of 822,546 people in United States.

#9424among Topic in United States#2505in Sports

The average Marlin fishing fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Motorboat, Josh Duhamel, Language school, with strongest over-indexing on Motorboat (16.08× the country average).

Demographically, the Marlin fishing audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marlin fishing fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marlin fishing profile in United States.

Audience size
823K
in United States
Gender
29.9%♀
70.1% male
Age
42.0
average years
Country rank
#26981
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marlin fishing fans

29.9% are female, 70.1% are male, average age 42.0.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Marlin fishing audience in United States
MetricValue
Female29.9%
Male70.1%
Average age42.0
Estimated audience size822,546
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Marlin fishing audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Marlin fishing audience comes from United States.

Worldwide audience distribution share by country for Marlin fishing
CountryShare
United States39.1%
Germany5.8%
Indonesia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marlin fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Marlin fishing fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K7.07×
02Florida~70K1.33×
03California~100K1.18×
04Utah~9K1.18×
05Idaho~5K1.18×
06Alaska~2K1.17×
07Oregon~10K1.10×
08Montana~2K1.05×
09Texas~70K1.03×
10Arizona~20K1.02×
11Washington~20K0.99×
12Louisiana~10K0.99×
13Nevada~8K0.98×
14North Carolina~20K0.95×
15Oklahoma~9K0.95×
16Mississippi~6K0.95×
17Nebraska~4K0.95×
18Colorado~10K0.94×
19Alabama~10K0.93×
20North Dakota~2K0.93×
21New Mexico~4K0.91×
22South Carolina~10K0.89×
23Maine~3K0.89×
24South Dakota~2K0.89×
25Arkansas~6K0.87×
26Vermont~1K0.86×
27Kansas~5K0.85×
28Minnesota~10K0.84×
29Rhode Island~2K0.83×
30Michigan~20K0.82×
31Georgia~20K0.81×
32Tennessee~10K0.81×
33Wisconsin~10K0.81×
34Connecticut~7K0.81×
35Iowa~5K0.81×
36New Hampshire~3K0.81×
37Delaware~2K0.81×
38Massachusetts~10K0.80×
39Missouri~10K0.79×
40Virginia~20K0.77×
41West Virginia~3K0.77×
42Indiana~10K0.76×
43Maryland~10K0.75×
44Kentucky~8K0.75×
45Washington, District of Columbia~2K0.74×
46Illinois~20K0.72×
47New Jersey~20K0.72×
48Ohio~20K0.70×
49New York~30K0.69×
50Pennsylvania~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Marlin fishing, United States
0.68×1.00×7.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marlin fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marlin fishing audience
#·InterestCategoryAffinity×
01Mahi-mahiPets & Animals42.50×
02Josh DuhamelFashion & Accessoires17.69×
03Language schoolKids & Family17.69×
04Erin AndrewsSports17.69×
05MotorboatCars & Mobility16.08×
06BodrumTravel & Leisure12.15×
07ShimanoCars & Mobility11.47×
08National Hurricane CenterPolitics & Society11.16×
09True Food KitchenFood & Beverages11.11×
10Boat showTravel & Leisure10.92×
11Great LakesTravel & Leisure10.00×
12Sophia BushMovies & TV9.79×
13TunaFood & Beverages8.67×
14AnglingSports7.95×
15Bath and BodyworksShopping6.46×
16Masters TournamentSports4.68×
17Extreme sportSports3.57×
18Planet FitnessSports2.81×
19Donald TrumpPolitics & Society1.76×
20Alcoholic beveragesFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marlin fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marlin fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.80×
Risk AppetiteTHRILL2.72×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marlin fishing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.72×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marlin fishing have in United States?

Marlin fishing has an estimated audience of 822,546 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Marlin fishing fans?

29.9% of Marlin fishing fans are female, 70.1% are male, with an average age of 42.0 years.

03

Which brands do Marlin fishing fans like most?

Marlin fishing fans show strongest brand affinity for Motorboat (16.08×), Josh Duhamel (17.69×), and Language school (17.69×) over the country average.

04

Where do Marlin fishing fans live in United States?

Marlin fishing fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Marlin fishing fans also like?

Beyond Marlin fishing itself, the audience over-indexes on Josh Duhamel (17.69×), Language school (17.69×), Bath and Bodyworks (6.46×), and Mahi-mahi (42.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Marlin fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marlin fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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