Red drum Audience in United States

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Red drum has an estimated audience of 727,205 people in United States. 19.5% are female, 80.5% are male, average age 39.9. Top regions: Texas, Florida, North Carolina. Top brand affinities: Lindsey Vonn, Mahi-mahi, CME Group, Resident Advisor, Angling.

The average Red drum fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Lindsey Vonn, Mahi-mahi, CME Group, with strongest over-indexing on Lindsey Vonn (20× the country average). Demographically, the Red drum audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Red drum fans

Demographic split for Red drum audience in United States
MetricValue
Female19.5%
Male80.5%
Average age39.9
Estimated audience size727,205

Audience persona

The typical Red drum fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Lindsey Vonn.

Top regions in United States

Top regions ranked by reach for Red drum in United States
RegionReachAffinity
Texas136,7122.19×
Florida122,0012.48×
North Carolina108,1254.94×
South Carolina93,1818.52×
Virginia47,0442.66×
Georgia26,9201.2×
Louisiana24,6242.63×
Maryland22,0711.77×
Pennsylvania19,4870.8×
California19,0770.24×
Alabama17,2471.7×
New York17,1370.42×
Ohio13,1300.59×
Mississippi10,9821.83×
Illinois10,8980.45×
Tennessee9,9770.68×
New Jersey9,1560.5×
Indiana8,7930.66×
Michigan8,1540.43×
Massachusetts7,1090.5×
Colorado5,7700.5×
Missouri5,2400.45×
Washington5,0660.35×
Wisconsin4,9140.45×
Kentucky4,8410.53×
Oklahoma4,5040.56×
Minnesota4,4540.43×
Arkansas4,0000.67×
Arizona3,7450.25×
West Virginia3,3791×
Connecticut3,2440.44×
Kansas2,7050.47×
Delaware2,5481.27×
Washington, District of Columbia2,5061.15×
Iowa2,4690.41×
Oregon2,3350.28×
Utah1,9890.31×
Nevada1,8700.27×
New Hampshire1,5540.54×
Maine1,5450.59×
Nebraska1,4080.39×
New Mexico1,3790.38×
Idaho1,3520.37×
Hawaii1,2170.39×
Rhode Island1,1870.51×
Montana1,0780.53×
Alaska9270.6×
Vermont6170.48×
North Dakota6120.41×
South Dakota6040.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red drum audience
BrandAffinityCategory
Lindsey Vonn20×Sports
Mahi-mahi62.66×Pets & Animals
CME Group55.11×Business & Career
Resident Advisor20×Music & Radio
Angling8.03×Sports
Michael Keaton11.47×Movies & TV
JIRA16.51×Technology & Electronics
Do it yourself (DIY)2.04×Home & Garden
Fox News Channel1.77×Movies & TV
FC Bayern Munich4.03×Sports
Bass guitar2.98×Music & Radio
Orvis12.41×Sports
Fly fishing3.88×Sports
PSV Eindhoven20×Sports
Shimano8.95×Cars & Mobility
Motorboat5.28×Cars & Mobility
PGA Tour2.88×Sports
Saltwater fish13.51×Pets & Animals
Singer-songwriter2.12×Music & Radio
AutoZone2.09×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red drum audience
TraitClusterScore
Risk AppetiteTHRILL1.73
PatriotismCONSERVATISM1.65
DIY MentalityTHRILL1.44
Sports ActivityPOWER1.42
Early Adopter MentalityPOWER1.41
SustainabilityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Red drum
CountryShare
United States50.1%
United Kingdom8.6%
Germany4.4%

See Red drum audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Red drum have in United States?

Red drum has an estimated audience of 727,205 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Red drum fans?

19.5% of Red drum fans are female, 80.5% are male, with an average age of 39.9 years.

Which brands do Red drum fans like most?

Red drum fans show strongest brand affinity for Lindsey Vonn (20×), Mahi-mahi (62.66×), and CME Group (55.11×) over the country average.

Where do Red drum fans live in United States?

Red drum fans in United States are most concentrated in Texas (reach 136,712), Florida (reach 122,001), and North Carolina (reach 108,125). These three regions account for the largest share of the active audience.

What other brands do Red drum fans also like?

Beyond Red drum itself, the audience over-indexes on Mahi-mahi (62.66×), CME Group (55.11×), Resident Advisor (20×), and Angling (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red drum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.