Rascasse Audience Intelligence

Red drum Audience in United States

A data profile of the people who buy, follow and care about Red drum in United States — modelled from more than twelve digital signal sources. Red drum has an estimated audience of 727,205 people in United States.

#9907among Topic in United States#448in Pets & Animals

The average Red drum fan in United States is 39.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include Lindsey Vonn, Mahi-mahi, Angling, with strongest over-indexing on Lindsey Vonn (20× the country average).

Demographically, the Red drum audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red drum fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Vonn.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red drum profile in United States.

Audience size
727K
in United States
Gender
19.5%♀
80.5% male
Age
39.9
average years
Country rank
#29222
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red drum fans

19.5% are female, 80.5% are male, average age 39.9.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Red drum audience in United States
MetricValue
Female19.5%
Male80.5%
Average age39.9
Estimated audience size727,205
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Red drum audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Red drum audience comes from United States.

Worldwide audience distribution share by country for Red drum
CountryShare
United States50.1%
United Kingdom8.6%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red drum audience in United States is strongest.

Fig. 05

Top regions by affinity

Red drum fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K8.81×
02North Carolina~100K4.90×
03Louisiana~20K2.43×
04Florida~100K2.41×
05Virginia~40K2.41×
06Texas~100K2.19×
07Alabama~20K1.72×
08Mississippi~10K1.72×
09Maryland~20K1.54×
10Georgia~30K1.21×
11Delaware~2K1.21×
12West Virginia~4K1.05×
13Washington, District of Columbia~2K1.03×
14Alaska~1K0.88×
15Vermont~1K0.82×
16North Dakota~1K0.81×
17Montana~2K0.80×
18South Dakota~1K0.79×
19Pennsylvania~20K0.78×
20Arkansas~5K0.76×
21Maine~2K0.76×
22New Hampshire~2K0.75×
23Rhode Island~2K0.75×
24Tennessee~10K0.71×
25Hawaii~2K0.70×
26Idaho~3K0.69×
27Oklahoma~5K0.68×
28Indiana~9K0.67×
29Nebraska~2K0.66×
30New Mexico~2K0.66×
31Kentucky~6K0.65×
32Kansas~4K0.64×
33Iowa~4K0.61×
34Ohio~10K0.59×
35Connecticut~4K0.59×
36Missouri~7K0.56×
37Colorado~6K0.56×
38Wisconsin~6K0.55×
39Utah~4K0.55×
40Minnesota~6K0.54×
41Nevada~4K0.54×
42New Jersey~10K0.53×
43Massachusetts~7K0.52×
44Oregon~4K0.51×
45Illinois~10K0.50×
46Michigan~10K0.50×
47Washington~7K0.46×
48Arizona~6K0.43×
49New York~20K0.42×
50California~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Red drum, United States
0.29×1.00×8.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red drum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red drum audience
#·InterestCategoryAffinity×
01XylophoneMusic & Radio62.62×
02Mahi-mahiPets & Animals57.60×
03CME GroupBusiness & Career24.19×
04Lindsey VonnSports20.00×
05KorgMusic & Radio16.51×
06OrvisSports13.95×
07JIRATechnology & Electronics13.74×
08Resident AdvisorMusic & Radio12.69×
09Saltwater fishPets & Animals12.03×
10ShimanoCars & Mobility8.84×
11AnglingSports8.10×
12Michael KeatonMovies & TV8.03×
13Sportsman's WarehouseShopping7.75×
14MotorboatCars & Mobility5.25×
15Tractor Supply CompanyShopping3.27×
16PGA TourSports2.58×
17AutoZoneCars & Mobility1.94×
18FIFA World CupSports1.68×
19NatureHome & Garden1.56×
20Do it yourself (DIY)Home & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red drum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red drum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
Risk AppetiteTHRILL1.71×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red drum audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Family OrientationCONSERVATISM0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red drum have in United States?

Red drum has an estimated audience of 727,205 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Red drum fans?

19.5% of Red drum fans are female, 80.5% are male, with an average age of 39.9 years.

03

Which brands do Red drum fans like most?

Red drum fans show strongest brand affinity for Lindsey Vonn (20×), Mahi-mahi (57.6×), and Angling (8.1×) over the country average.

04

Where do Red drum fans live in United States?

Red drum fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Red drum fans also like?

Beyond Red drum itself, the audience over-indexes on Mahi-mahi (57.6×), Angling (8.1×), Sportsman's Warehouse (7.75×), and Xylophone (62.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Red drum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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