Orvis Audience in United States

Orvis has an estimated audience of 2,054,726 people in United States. 29.6% are female, 70.4% are male, average age 46.9. Top regions: Texas, New York, California. Top brand affinities: Fishing lure, American Museum of Fly Fishing, Vermont, Fly fishing, Wild fisheries.

The average Orvis fan in United States is 46.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Fishing lure, American Museum of Fly Fishing, Vermont, with strongest over-indexing on Fishing lure (7.28× the country average). Demographically, the Orvis audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Orvis fans

Demographic split for Orvis audience in United States
MetricValue
Female29.6%
Male70.4%
Average age46.9
Estimated audience size2,054,726

Audience persona

The typical Orvis fan in United States is more male, around 46.9 years old, with strong Sustainability tendencies and a notable affinity for Fishing lure.

Top regions in United States

Top regions ranked by reach for Orvis in United States
RegionReachAffinity
Texas122,5200.69×
New York108,5670.95×
California90,1290.4×
North Carolina88,1221.43×
Pennsylvania85,4441.23×
Virginia82,3201.64×
Georgia77,2831.22×
Tennessee59,9781.46×
Ohio53,1730.84×
Florida50,5810.36×
Michigan50,5600.94×
Colorado50,3371.55×
South Carolina50,0991.62×
Alabama47,0331.64×
Massachusetts45,1241.11×
Illinois44,6960.65×
New Jersey36,1870.69×
Washington32,2730.78×
Connecticut31,9041.55×
Wisconsin26,6200.86×
Maryland25,9740.74×
Indiana25,6530.68×
Minnesota25,0360.85×
Missouri23,3250.7×
Kentucky21,9960.85×
Arizona21,6590.52×
Oregon20,3830.87×
Louisiana18,8420.71×
Mississippi15,6360.92×
Vermont14,5764.04×
Utah13,0860.71×
Maine13,0461.77×
Montana12,9482.27×
Arkansas12,4670.74×
New Hampshire12,0131.48×
Oklahoma11,1290.49×
Idaho10,9951.07×
Kansas9,5830.59×
West Virginia8,4170.88×
Iowa8,1210.48×
Nevada7,0890.36×
Wyoming7,0272.31×
New Mexico6,3080.61×
Rhode Island5,6020.86×
Washington, District of Columbia5,5030.89×
Nebraska4,6770.45×
Delaware3,5600.63×
Alaska2,8790.66×
South Dakota2,6980.57×
North Dakota2,0520.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orvis audience
BrandAffinityCategory
Fishing lure7.28×Pets & Animals
American Museum of Fly Fishing50.7×Arts & Culture
Vermont5.93×Travel & Leisure
Fly fishing4.72×Sports
Wild fisheries4.89×Travel & Leisure
Fishing sinker11.54×
Outdoor recreation1.52×Sports
REI3×Fashion & Accessoires
Survival skills2.86×Politics & Society
Simms Fishing Products14.26×Sports
Spearfishing4.1×Sports
Fresh water3.41×Food & Beverages
Patagonia3.92×Fashion & Accessoires
Fishing float4.69×Sports
Smallmouth bass4.51×Pets & Animals
L.L.Bean3.07×Fashion & Accessoires
Camping1.5×Travel & Leisure
Upland game bird8.42×Pets & Animals
Fishing line3.24×Sports
Fishing tackle2.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orvis audience
TraitClusterScore
SustainabilityBALANCE2.41
PatriotismCONSERVATISM2.38
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.64
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Orvis
CountryShare
United States79.3%
United Kingdom4.3%
Japan3.4%

See Orvis audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Orvis have in United States?

Orvis has an estimated audience of 2,054,726 people in United States, concentrated in Texas and New York.

What is the gender split and age of Orvis fans?

29.6% of Orvis fans are female, 70.4% are male, with an average age of 46.9 years.

Which brands do Orvis fans like most?

Orvis fans show strongest brand affinity for Fishing lure (7.28×), American Museum of Fly Fishing (50.7×), and Vermont (5.93×) over the country average.

Where do Orvis fans live in United States?

Orvis fans in United States are most concentrated in Texas (reach 122,520), New York (reach 108,567), and California (reach 90,129). These three regions account for the largest share of the active audience.

What other brands do Orvis fans also like?

Beyond Orvis itself, the audience over-indexes on American Museum of Fly Fishing (50.7×), Vermont (5.93×), Fly fishing (4.72×), and Wild fisheries (4.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orvis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.