Rascasse Audience Intelligence

Upland game bird Audience in United States

A data profile of the people who buy, follow and care about Upland game bird in United States — modelled from more than twelve digital signal sources. Upland game bird has an estimated audience of 2,330,794 people in United States.

#5830among Topic in United States#241in Pets & Animals

The average Upland game bird fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sportsman's Warehouse, QVC, Weather forecasting, with strongest over-indexing on Sportsman's Warehouse (13× the country average).

Demographically, the Upland game bird audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upland game bird fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Sportsman's Warehouse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upland game bird profile in United States.

Audience size
2.3M
in United States
Gender
46.4%♀
53.6% male
Age
43.8
average years
Country rank
#12596
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upland game bird fans

46.4% are female, 53.6% are male, average age 43.8.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Upland game bird audience in United States
MetricValue
Female46.4%
Male53.6%
Average age43.8
Estimated audience size2,330,794
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Upland game bird audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4923%
50+34%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Upland game bird audience comes from United States.

Worldwide audience distribution share by country for Upland game bird
CountryShare
United States45.5%
United Kingdom8.2%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upland game bird audience in United States is strongest.

Fig. 05

Top regions by affinity

Upland game bird fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K2.08×
02Wyoming~6K1.80×
03Idaho~20K1.46×
04North Dakota~7K1.44×
05Alaska~6K1.27×
06South Dakota~7K1.21×
07Utah~20K1.16×
08Kansas~20K1.11×
09Nebraska~10K1.09×
10Minnesota~40K1.07×
11Delaware~7K1.04×
12Maine~9K1.03×
13Rhode Island~8K1.03×
14West Virginia~10K1.02×
15New Hampshire~9K1.01×
16Hawaii~10K1.00×
17Oklahoma~30K0.98×
18Oregon~30K0.97×
19Washington, District of Columbia~7K0.97×
20Iowa~20K0.96×
21Mississippi~20K0.96×
22New Mexico~10K0.96×
23Nevada~20K0.95×
24Arkansas~20K0.93×
25Wisconsin~30K0.92×
26Washington~40K0.90×
27Louisiana~30K0.90×
28Kentucky~30K0.90×
29Colorado~30K0.89×
30Alabama~30K0.89×
31Missouri~30K0.88×
32Connecticut~20K0.88×
33South Carolina~30K0.85×
34Texas~200K0.84×
35Tennessee~40K0.84×
36Indiana~40K0.83×
37Maryland~30K0.82×
38Arizona~40K0.80×
39Massachusetts~40K0.79×
40Michigan~50K0.78×
41New Jersey~50K0.77×
42Virginia~40K0.76×
43North Carolina~50K0.75×
44Illinois~60K0.74×
45Ohio~50K0.74×
46Georgia~50K0.74×
47Pennsylvania~60K0.73×
48California~200K0.70×
49Florida~100K0.64×
50New York~80K0.63×
Fig. 06

Affinity by region

Affinity by region — Upland game bird, United States
0.63×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upland game bird audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upland game bird audience
#·InterestCategoryAffinity×
01Sportsman's WarehouseShopping13.00×
02ExxonMobilCars & Mobility10.27×
03Elderly careHealth7.40×
04QVCMovies & TV6.50×
05Weather forecastingHome & Garden6.19×
06Garden centreHome & Garden5.39×
07Sustainable energyHome & Garden5.04×
08Renewable energyBusiness & Career4.86×
09FedExBusiness & Career4.34×
10Discount storesShopping3.08×
11Mortgage loansBusiness & Career3.05×
12Solar energyHome & Garden2.97×
13PinterestInternet & Social Media2.55×
14Veterinary medicineBusiness & Career2.52×
15Shopping mallsShopping2.41×
16LivestockPets & Animals2.08×
17AirbnbTravel & Leisure2.01×
18Organic foodFood & Beverages1.97×
19FurnitureHome & Garden1.86×
20McDonald'sFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upland game bird audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upland game bird audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.22×
Family OrientationCONSERVATISM2.22×
Convenience OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upland game bird audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upland game bird have in United States?

Upland game bird has an estimated audience of 2,330,794 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Upland game bird fans?

46.4% of Upland game bird fans are female, 53.6% are male, with an average age of 43.8 years.

03

Which brands do Upland game bird fans like most?

Upland game bird fans show strongest brand affinity for Sportsman's Warehouse (13×), QVC (6.5×), and Weather forecasting (6.19×) over the country average.

04

Where do Upland game bird fans live in United States?

Upland game bird fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Upland game bird fans also like?

Beyond Upland game bird itself, the audience over-indexes on QVC (6.5×), Weather forecasting (6.19×), FedEx (4.34×), and Renewable energy (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Upland game bird audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Upland game bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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