Rascasse Audience Intelligence

Vermont Audience in United States

A data profile of the people who buy, follow and care about Vermont in United States — modelled from more than twelve digital signal sources. Vermont has an estimated audience of 13,839,165 people in United States.

#51among Region in United States#146among POI in United States#231in Travel & Leisure

The average Vermont fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, American Airlines, Renewable energy, with strongest over-indexing on Sustainable energy (4.12× the country average).

Demographically, the Vermont audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vermont fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vermont profile in United States.

Audience size
13.8M
in United States
Gender
51.7%♀
48.3% male
Age
45.8
average years
Country rank
#2561
POI in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vermont fans

51.7% are female, 48.3% are male, average age 45.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Vermont audience in United States
MetricValue
Female51.7%
Male48.3%
Average age45.8
Estimated audience size13,839,165
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Vermont audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Vermont audience comes from United States.

Worldwide audience distribution share by country for Vermont
CountryShare
United States79.5%
United Kingdom2.4%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vermont audience in United States is strongest.

Fig. 05

Top regions by affinity

Vermont fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~400K16.08×
02New Hampshire~100K1.84×
03Massachusetts~400K1.39×
04Connecticut~200K1.28×
05Maine~60K1.26×
06Rhode Island~50K1.04×
07New York~800K1.03×
08New Jersey~300K0.94×
09Washington, District of Columbia~40K0.90×
10Virginia~300K0.88×
11Pennsylvania~400K0.77×
12Florida~700K0.72×
13Washington~200K0.72×
14Maryland~200K0.72×
15Delaware~30K0.72×
16Colorado~200K0.71×
17Utah~90K0.70×
18Illinois~300K0.68×
19Hawaii~40K0.67×
20Alaska~20K0.67×
21North Carolina~300K0.66×
22California~1M0.64×
23Wisconsin~100K0.64×
24Texas~700K0.62×
25Arizona~200K0.62×
26Minnesota~100K0.62×
27Georgia~300K0.61×
28South Carolina~100K0.61×
29Montana~20K0.61×
30Tennessee~200K0.59×
31Oregon~90K0.59×
32Indiana~100K0.58×
33Idaho~40K0.58×
34South Dakota~20K0.57×
35Ohio~200K0.56×
36Michigan~200K0.56×
37Kentucky~100K0.56×
38Oklahoma~90K0.56×
39North Dakota~20K0.56×
40Iowa~60K0.55×
41New Mexico~40K0.55×
42West Virginia~40K0.55×
43Missouri~100K0.54×
44Louisiana~100K0.54×
45Arkansas~60K0.54×
46Kansas~60K0.54×
47Nebraska~40K0.54×
48Nevada~70K0.53×
49Mississippi~60K0.53×
50Alabama~100K0.52×
Fig. 06

Affinity by region

Affinity by region — Vermont, United States
0.52×1.00×16.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vermont audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vermont audience
#·InterestCategoryAffinity×
01New BrunswickTravel & Leisure10.00×
02Elderly careHealth5.67×
03Sustainable energyHome & Garden4.12×
04Weather forecastingHome & Garden3.78×
05Arnold SchwarzeneggerMovies & TV3.42×
06Renewable energyBusiness & Career3.37×
07QVCMovies & TV3.15×
08FedExBusiness & Career2.83×
09Millie Bobby BrownMovies & TV2.75×
10Microwave ovenHome & Garden2.56×
11Diaper bagKids & Family2.46×
12InnovationBusiness & Career2.15×
13Solar energyHome & Garden2.10×
14American AirlinesTravel & Leisure2.09×
15PinterestInternet & Social Media1.75×
16Planet FitnessSports1.65×
17Nonprofit organizationPolitics & Society1.61×
18Trader Joe'sShopping1.57×
19MSNNews1.53×
20Mortgage loansBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vermont audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vermont audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Family OrientationCONSERVATISM1.79×
SustainabilityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vermont audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vermont have in United States?

Vermont has an estimated audience of 13,839,165 people in United States, concentrated in California and New York.

02

What is the gender split and age of Vermont fans?

51.7% of Vermont fans are female, 48.3% are male, with an average age of 45.8 years.

03

Which brands do Vermont fans like most?

Vermont fans show strongest brand affinity for Sustainable energy (4.12×), American Airlines (2.09×), and Renewable energy (3.37×) over the country average.

04

Where do Vermont fans live in United States?

Vermont fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Vermont fans also like?

Beyond Vermont itself, the audience over-indexes on American Airlines (2.09×), Renewable energy (3.37×), FedEx (2.83×), and Pinterest (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Vermont audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vermont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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