Vermont Audience in United States

Vermont logo

Vermont has an estimated audience of 13,839,165 people in United States. 51.7% are female, 48.3% are male, average age 45.8. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Cherish (group).

The average Vermont fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (11.29× the country average). Demographically, the Vermont audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Vermont fans

Demographic split for Vermont audience in United States
MetricValue
Female51.7%
Male48.3%
Average age45.8
Estimated audience size13,839,165

Audience persona

The typical Vermont fan in United States is balanced, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Vermont in United States
RegionReachAffinity
California917,1440.6×
New York815,7841.05×
Texas776,0700.65×
Florida765,4430.82×
Massachusetts415,6591.52×
Vermont397,21816.35×
New Jersey352,4061×
Pennsylvania320,9490.69×
North Carolina282,7610.68×
Illinois277,7520.6×
Georgia276,0300.65×
Ohio246,8580.58×
Virginia235,6120.7×
Michigan204,0480.56×
Connecticut196,6301.42×
Arizona172,7960.61×
Washington171,6450.62×
Maryland170,2970.72×
Tennessee165,7990.6×
Colorado144,8330.66×
Indiana139,5370.55×
South Carolina123,4600.59×
Missouri121,1570.54×
Wisconsin109,7170.53×
New Hampshire107,5631.97×
Minnesota106,4370.54×
Louisiana100,2130.56×
Alabama98,5040.51×
Kentucky98,1690.57×
Oregon90,4920.57×
Oklahoma89,1540.58×
Utah75,7770.61×
Nevada71,6630.54×
Maine62,6681.26×
Arkansas61,6470.54×
Mississippi61,3180.54×
Kansas57,7240.53×
Iowa57,5400.5×
Rhode Island48,0651.09×
Idaho38,4740.55×
New Mexico36,1150.52×
West Virginia34,8580.54×
Nebraska34,2880.49×
Washington, District of Columbia33,2230.8×
Hawaii31,9750.54×
Delaware24,4410.64×
Montana22,6830.59×
Alaska18,1550.61×
South Dakota16,2180.51×
North Dakota14,0780.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vermont audience
BrandAffinityCategory
Goop11.29×Internet & Social Media
Governor of Michigan13.77×Politics & Society
Wok11.68×Food & Beverages
headspace16.43×Health
Cherish (group)17.67×Music & Radio
Google Home10.32×Technology & Electronics
Hibachi11.82×Food & Beverages
Israel3×Travel & Leisure
Kikar HaShabbat23.27×News
Vocal harmony6.21×Music & Radio
Grace Slick11.23×Music & Radio
Grinch5.03×Movies & TV
Alaska2.11×Travel & Leisure
Fairy godmother8.03×Literature
Collectable1.55×Kids & Family
Ira Glass16.57×Music & Radio
Cryptic crossword14.61×Technology & Electronics
El Paso County, Colorado11.99×Travel & Leisure
Hipster8.94×Politics & Society
TV Fanatic9.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vermont audience
TraitClusterScore
SustainabilityBALANCE1.63
PatriotismCONSERVATISM1.55
Community OrientationOPEN1.4
Design AffinityPREMIUM1.35
Convenience OrientationPREMIUM1.29
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Vermont
CountryShare
United States79.6%
United Kingdom2.4%
Canada2.2%

See Vermont audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Vermont have in United States?

Vermont has an estimated audience of 13,839,165 people in United States, concentrated in California and New York.

What is the gender split and age of Vermont fans?

51.7% of Vermont fans are female, 48.3% are male, with an average age of 45.8 years.

Which brands do Vermont fans like most?

Vermont fans show strongest brand affinity for Goop (11.29×), Governor of Michigan (13.77×), and Wok (11.68×) over the country average.

Where do Vermont fans live in United States?

Vermont fans in United States are most concentrated in California (reach 917,144), New York (reach 815,784), and Texas (reach 776,070). These three regions account for the largest share of the active audience.

What other brands do Vermont fans also like?

Beyond Vermont itself, the audience over-indexes on Governor of Michigan (13.77×), Wok (11.68×), headspace (16.43×), and Cherish (group) (17.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vermont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.