Rascasse Audience Intelligence

Fishing sinker Audience in United States

A data profile of the people who buy, follow and care about Fishing sinker in United States — modelled from more than twelve digital signal sources. Fishing sinker has an estimated audience of 2,653,892 people in United States.

#5454among Topic in United States

The average Fishing sinker fan in United States is 44.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shimano, Motorboat, Angling, with strongest over-indexing on Shimano (28.03× the country average).

Demographically, the Fishing sinker audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishing sinker fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Shimano.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing sinker profile in United States.

Audience size
2.7M
in United States
Gender
20.3%♀
79.7% male
Age
44.4
average years
Country rank
#11377
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing sinker fans

20.3% are female, 79.7% are male, average age 44.4.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Fishing sinker audience in United States
MetricValue
Female20.3%
Male79.7%
Average age44.4
Estimated audience size2,653,892
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Fishing sinker audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Fishing sinker audience comes from United States.

Worldwide audience distribution share by country for Fishing sinker
CountryShare
United States45.4%
United Kingdom8.4%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing sinker audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishing sinker fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.27×
02Hawaii~10K1.25×
03Oklahoma~40K1.22×
04Louisiana~40K1.20×
05Minnesota~40K1.17×
06Arkansas~30K1.15×
07Idaho~20K1.15×
08Iowa~20K1.14×
09Nebraska~20K1.13×
10North Dakota~6K1.13×
11West Virginia~10K1.10×
12South Dakota~7K1.09×
13Washington~60K1.08×
14Oregon~30K1.08×
15Mississippi~20K1.08×
16Wisconsin~40K1.07×
17Kansas~20K1.07×
18Maine~10K1.06×
19Alabama~40K1.05×
20Missouri~40K1.04×
21Montana~8K1.03×
22Michigan~70K1.02×
23South Carolina~40K1.02×
24Kentucky~30K1.02×
25Texas~200K1.01×
26New Mexico~10K1.00×
27Delaware~7K0.99×
28North Carolina~80K0.98×
29Vermont~5K0.97×
30Pennsylvania~80K0.95×
31Tennessee~50K0.95×
32Rhode Island~8K0.94×
33Ohio~80K0.93×
34Indiana~50K0.93×
35Utah~20K0.93×
36California~300K0.92×
37Virginia~60K0.92×
38New Hampshire~10K0.91×
39Connecticut~20K0.90×
40Florida~200K0.89×
41Illinois~80K0.89×
42Colorado~40K0.87×
43Maryland~40K0.85×
44Georgia~70K0.84×
45Massachusetts~40K0.83×
46New York~100K0.82×
47New Jersey~50K0.81×
48Washington, District of Columbia~6K0.79×
49Arizona~40K0.75×
50Nevada~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Fishing sinker, United States
0.69×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing sinker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing sinker audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility28.03×
02Big FishMovies & TV21.34×
03SpinnerbaitSports18.06×
04MotorboatCars & Mobility11.74×
05OrvisSports11.54×
06AnglingSports9.94×
07CatfishMovies & TV9.36×
08Boat showTravel & Leisure9.28×
09Sportsman's WarehouseShopping9.08×
10Helena Bonham CarterMovies & TV7.61×
11ShellfishFood & Beverages6.82×
12Lawn mowerHome & Garden4.47×
13Discount TireShopping3.92×
14Fly fishingSports3.32×
15Tractor Supply CompanyShopping3.07×
16Hardware storeHome & Garden2.90×
17Golf ChannelSports2.85×
18Chuck NorrisMovies & TV2.83×
19CBS SportsMovies & TV2.47×
20AutoZoneCars & Mobility1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing sinker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing sinker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.97×
Risk AppetiteTHRILL1.86×
IndividualismJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing sinker audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Design AffinityPREMIUM0.67×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing sinker have in United States?

Fishing sinker has an estimated audience of 2,653,892 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fishing sinker fans?

20.3% of Fishing sinker fans are female, 79.7% are male, with an average age of 44.4 years.

03

Which brands do Fishing sinker fans like most?

Fishing sinker fans show strongest brand affinity for Shimano (28.03×), Motorboat (11.74×), and Angling (9.94×) over the country average.

04

Where do Fishing sinker fans live in United States?

Fishing sinker fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing sinker fans also like?

Beyond Fishing sinker itself, the audience over-indexes on Motorboat (11.74×), Angling (9.94×), Sportsman's Warehouse (9.08×), and Big Fish (21.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Fishing sinker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing sinker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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