Saltwater fish Audience in United States

Saltwater fish logo

Saltwater fish has an estimated audience of 1,509,273 people in United States. 36.7% are female, 63.3% are male, average age 37.9. Top regions: Florida, Texas, California. Top brand affinities: Freshwater fish, Aquaculture, Coral, Aquarium fish feed, Fish farming.

The average Saltwater fish fan in United States is 37.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Freshwater fish, Aquaculture, Coral, with strongest over-indexing on Freshwater fish (29.25× the country average). Demographically, the Saltwater fish audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Saltwater fish fans

Demographic split for Saltwater fish audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.9
Estimated audience size1,509,273

Audience persona

The typical Saltwater fish fan in United States is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Freshwater fish.

Top regions in United States

Top regions ranked by reach for Saltwater fish in United States
RegionReachAffinity
Florida201,8931.98×
Texas158,8281.22×
California123,2270.74×
New York71,6960.85×
North Carolina54,0761.19×
Ohio50,4451.08×
Georgia49,9971.08×
Pennsylvania46,9670.92×
Illinois44,4860.88×
Michigan41,4031.05×
Virginia34,5840.94×
Tennessee34,5481.14×
South Carolina34,4351.52×
Indiana32,4551.18×
New Jersey31,7910.83×
Louisiana31,2381.6×
Alabama28,3161.34×
Arizona26,9950.88×
Missouri25,4851.05×
Washington24,5100.81×
Wisconsin24,4521.08×
Colorado24,1991.02×
Kentucky23,4031.24×
Massachusetts22,2630.75×
Oklahoma20,3331.21×
Maryland20,3000.78×
Minnesota17,7150.82×
Mississippi17,7101.42×
Arkansas14,5081.17×
Oregon13,7600.8×
Iowa13,4451.08×
Utah13,1560.97×
Kansas13,1541.11×
Nevada12,8740.88×
Connecticut12,7350.84×
West Virginia9,6361.37×
New Mexico7,3530.97×
Nebraska7,1620.95×
Idaho7,1450.94×
Hawaii4,7320.73×
New Hampshire4,6150.78×
Delaware4,3291.04×
Maine4,1520.77×
Rhode Island3,8900.81×
Montana3,7580.9×
North Dakota2,9370.95×
South Dakota2,8530.82×
Washington, District of Columbia2,1490.47×
Alaska2,1320.66×
Vermont1,7460.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saltwater fish audience
BrandAffinityCategory
Freshwater fish29.25×Pets & Animals
Aquaculture19.63×Food & Beverages
Coral18.81×Travel & Leisure
Aquarium fish feed29.55×Pets & Animals
Fish farming14.68×Food & Beverages
Live rock29.77×
Coral reef fish29.92×
Arts and music1.79×Arts & Culture
Music1.68×Business & Career
Sports1.71×Sports
Freshwater aquarium16.47×Pets & Animals
Food and drink1.64×Food & Beverages
Food1.72×Food & Beverages
Fish pond23.65×Home & Garden
Movies1.69×Movies & TV
Outdoor recreation1.81×Sports
Reading1.63×Literature
Tackle Warehouse13.91×Shopping
Entertainment1.67×Movies & TV
Games1.6×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saltwater fish audience
TraitClusterScore
Risk AppetiteTHRILL1.64
PatriotismCONSERVATISM1.43
Early Adopter MentalityPOWER1.25
Family OrientationCONSERVATISM1.25
Pet OwnershipJOY1.2
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Saltwater fish
CountryShare
United States36.3%
Japan14.2%
United Kingdom5.0%

See Saltwater fish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Saltwater fish have in United States?

Saltwater fish has an estimated audience of 1,509,273 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Saltwater fish fans?

36.7% of Saltwater fish fans are female, 63.3% are male, with an average age of 37.9 years.

Which brands do Saltwater fish fans like most?

Saltwater fish fans show strongest brand affinity for Freshwater fish (29.25×), Aquaculture (19.63×), and Coral (18.81×) over the country average.

Where do Saltwater fish fans live in United States?

Saltwater fish fans in United States are most concentrated in Florida (reach 201,893), Texas (reach 158,828), and California (reach 123,227). These three regions account for the largest share of the active audience.

What other brands do Saltwater fish fans also like?

Beyond Saltwater fish itself, the audience over-indexes on Aquaculture (19.63×), Coral (18.81×), Aquarium fish feed (29.55×), and Fish farming (14.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saltwater fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.