Rascasse Audience Intelligence

Live rock Audience in United States

A data profile of the people who buy, follow and care about Live rock in United States — modelled from more than twelve digital signal sources. Live rock has an estimated audience of 926,591 people in United States.

#8943among Topic in United States

The average Live rock fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aquarium, Saltwater fish, Freshwater fish, with strongest over-indexing on Aquarium (12.01× the country average).

Demographically, the Live rock audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Live rock fan in United States is balanced, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Aquarium.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Live rock profile in United States.

Audience size
927K
in United States
Gender
49.8%♀
50.2% male
Age
34.6
average years
Country rank
#24920
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Live rock fans

49.8% are female, 50.2% are male, average age 34.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Live rock audience in United States
MetricValue
Female49.8%
Male50.2%
Average age34.6
Estimated audience size926,591
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Live rock audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Live rock audience comes from United States.

Worldwide audience distribution share by country for Live rock
CountryShare
United States40.9%
Japan19.1%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Live rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Live rock fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.15×
02Michigan~30K1.14×
03Florida~70K1.13×
04Wisconsin~20K1.12×
05Indiana~20K1.10×
06Kentucky~10K1.10×
07Ohio~30K1.08×
08North Dakota~2K1.08×
09Oregon~10K1.07×
10Alaska~2K1.07×
11Missouri~20K1.05×
12Maine~3K1.05×
13Vermont~2K1.05×
14Alabama~10K1.04×
15Iowa~8K1.03×
16Nebraska~5K1.03×
17Montana~3K1.03×
18South Dakota~2K1.03×
19Washington~20K1.02×
20South Carolina~10K1.02×
21Tennessee~20K1.01×
22Arkansas~8K1.01×
23Kansas~7K1.01×
24Oklahoma~10K1.00×
25Delaware~3K1.00×
26Louisiana~10K0.99×
27Utah~8K0.99×
28New Mexico~5K0.99×
29Pennsylvania~30K0.98×
30Connecticut~9K0.98×
31Mississippi~7K0.98×
32New Hampshire~4K0.97×
33Rhode Island~3K0.97×
34Texas~80K0.96×
35Hawaii~4K0.96×
36Minnesota~10K0.95×
37Colorado~10K0.94×
38Idaho~4K0.94×
39North Carolina~30K0.93×
40Illinois~30K0.92×
41New York~50K0.90×
42Arizona~20K0.90×
43Nevada~8K0.90×
44Washington, District of Columbia~3K0.90×
45Massachusetts~20K0.89×
46Virginia~20K0.88×
47Maryland~10K0.88×
48Georgia~20K0.86×
49California~80K0.83×
50New Jersey~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Live rock, United States
0.83×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Live rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Live rock audience
#·InterestCategoryAffinity×
01Saltwater fishPets & Animals29.77×
02Great Barrier ReefTravel & Leisure26.83×
03Freshwater fishPets & Animals23.62×
04FugaziMusic & Radio23.02×
05Simply HiredBusiness & Career22.55×
06Borussia DortmundSports20.00×
07MobyMusic & Radio18.44×
08KoiPets & Animals16.33×
09AquariumPets & Animals12.01×
10Red SeaTravel & Leisure9.01×
11John TravoltaMovies & TV5.48×
12ShrimpFood & Beverages4.49×
13Discount TireShopping3.24×
14Solar energyHome & Garden3.20×
15FedExBusiness & Career3.18×
16EBayShopping1.87×
17Donald TrumpPolitics & Society1.64×
18SmartphonesTechnology & Electronics1.60×
19Home improvementHome & Garden1.57×
20Alcoholic beveragesFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Live rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Live rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
ExtroversionTHRILL1.79×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Live rock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
MindfulnessBALANCE0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Live rock have in United States?

Live rock has an estimated audience of 926,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Live rock fans?

49.8% of Live rock fans are female, 50.2% are male, with an average age of 34.6 years.

03

Which brands do Live rock fans like most?

Live rock fans show strongest brand affinity for Aquarium (12.01×), Saltwater fish (29.77×), and Freshwater fish (23.62×) over the country average.

04

Where do Live rock fans live in United States?

Live rock fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Live rock fans also like?

Beyond Live rock itself, the audience over-indexes on Saltwater fish (29.77×), Freshwater fish (23.62×), Borussia Dortmund (20×), and Koi (16.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Live rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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