Live rock Audience in United States

Live rock has an estimated audience of 926,591 people in United States. 49.8% are female, 50.2% are male, average age 34.6. Top regions: California, Florida, Texas. Top brand affinities: PSV Eindhoven, Aquarium, Planet Fitness, Borussia Dortmund, Saltwater fish.

The average Live rock fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include PSV Eindhoven, Aquarium, Planet Fitness, with strongest over-indexing on PSV Eindhoven (54.95× the country average). Demographically, the Live rock audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Live rock fans

Demographic split for Live rock audience in United States
MetricValue
Female49.8%
Male50.2%
Average age34.6
Estimated audience size926,591

Audience persona

The typical Live rock fan in United States is balanced, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Live rock in United States
RegionReachAffinity
California85,1210.84×
Florida74,8401.19×
Texas74,5640.94×
New York48,7090.94×
Ohio33,1591.16×
Pennsylvania32,4701.04×
Michigan29,7531.23×
Illinois28,7330.93×
North Carolina27,4720.99×
Georgia22,8060.8×
Washington19,7001.06×
Indiana19,4291.15×
New Jersey18,9720.81×
Virginia18,7070.83×
Tennessee18,5901×
Wisconsin17,2271.24×
Arizona16,5900.88×
South Carolina16,1501.16×
Missouri15,2391.02×
Massachusetts14,8430.81×
Kentucky14,5801.26×
Alabama14,1131.09×
Colorado13,5620.93×
Maryland13,4880.85×
Minnesota12,1030.91×
Oregon11,5301.09×
Oklahoma10,9741.07×
Louisiana10,8560.91×
Connecticut8,5400.92×
Utah8,1870.99×
Iowa7,9241.04×
Kansas7,7051.06×
Arkansas7,4810.98×
Nevada7,3690.82×
Mississippi7,3680.97×
West Virginia6,4301.49×
Nebraska5,3281.15×
New Mexico4,1850.9×
Idaho3,8520.83×
Maine3,3171×
Hawaii3,0660.77×
Rhode Island2,6270.89×
Delaware2,6001.02×
North Dakota2,4701.3×
New Hampshire2,2910.63×
Montana2,2680.88×
Alaska2,2551.14×
South Dakota2,2381.05×
Vermont1,9041.17×
Wyoming1,8281.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Live rock audience
BrandAffinityCategory
PSV Eindhoven54.95×Sports
Aquarium12.82×Pets & Animals
Planet Fitness4.34×Sports
Borussia Dortmund20×Sports
Saltwater fish24.01×Pets & Animals
Diaper bag5.7×Kids & Family
Freshwater fish16.17×Pets & Animals
Simply Hired23.67×Business & Career
Bass guitar3.53×Music & Radio
Livemusic3.42×Music & Radio
Great Barrier Reef22.22×Travel & Leisure
Red Sea8.32×Travel & Leisure
Golf Channel3.29×Sports
Koi11.71×Pets & Animals
Metaphysics3.07×Business & Career
Violin3.73×Music & Radio
Princess Polly5.49×Fashion & Accessoires
Kia Sportage10.75×Cars & Mobility
Hiking trails4.7×Sports
Reptiles3.45×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Live rock audience
TraitClusterScore
ExtroversionTHRILL2.09
Convenience OrientationPREMIUM1.44
Risk AppetiteTHRILL1.39
PatriotismCONSERVATISM1.37
SustainabilityBALANCE1.31
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Live rock
CountryShare
United States40.9%
Japan19.1%
India5.4%

See Live rock audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Live rock have in United States?

Live rock has an estimated audience of 926,591 people in United States, concentrated in California and Florida.

What is the gender split and age of Live rock fans?

49.8% of Live rock fans are female, 50.2% are male, with an average age of 34.6 years.

Which brands do Live rock fans like most?

Live rock fans show strongest brand affinity for PSV Eindhoven (54.95×), Aquarium (12.82×), and Planet Fitness (4.34×) over the country average.

Where do Live rock fans live in United States?

Live rock fans in United States are most concentrated in California (reach 85,121), Florida (reach 74,840), and Texas (reach 74,564). These three regions account for the largest share of the active audience.

What other brands do Live rock fans also like?

Beyond Live rock itself, the audience over-indexes on Aquarium (12.82×), Planet Fitness (4.34×), Borussia Dortmund (20×), and Saltwater fish (24.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Live rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.