Rascasse Audience Intelligence

Great Barrier Reef Audience in United States

A data profile of the people who buy, follow and care about Great Barrier Reef in United States — modelled from more than twelve digital signal sources. Great Barrier Reef has an estimated audience of 703,404 people in United States.

#63among POI in United States#2877among POI in United States#2298in Travel & Leisure

The average Great Barrier Reef fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freshwater fish, Mario Kart 64, Aquaculture, with strongest over-indexing on Freshwater fish (32.67× the country average).

Demographically, the Great Barrier Reef audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Barrier Reef fan in United States is balanced, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Freshwater fish.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Barrier Reef profile in United States.

Audience size
703K
in United States
Gender
48.0%♀
52.0% male
Age
38.9
average years
Country rank
#29819
POI in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great Barrier Reef fans

48.0% are female, 52.0% are male, average age 38.9.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Great Barrier Reef audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.9
Estimated audience size703,404
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Great Barrier Reef audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Great Barrier Reef audience comes from United States.

Worldwide audience distribution share by country for Great Barrier Reef
CountryShare
Australia34.3%
United States13.6%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Barrier Reef audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Barrier Reef fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K2.20×
02Georgia~30K1.52×
03Texas~70K1.20×
04Utah~7K1.17×
05South Dakota~2K1.15×
06North Dakota~2K1.15×
07South Carolina~10K1.14×
08Alaska~2K1.14×
09Washington~20K1.13×
10California~80K1.08×
11Virginia~20K1.08×
12Kansas~6K1.08×
13Nebraska~4K1.07×
14Minnesota~10K1.06×
15Idaho~4K1.06×
16Massachusetts~10K1.05×
17Colorado~10K1.05×
18Montana~2K1.04×
19Washington, District of Columbia~2K1.02×
20Indiana~10K1.01×
21Arizona~10K1.00×
22Iowa~6K1.00×
23Florida~50K0.99×
24Wisconsin~10K0.99×
25Oregon~8K0.99×
26Oklahoma~8K0.99×
27Missouri~10K0.98×
28Connecticut~7K0.97×
29Maine~2K0.97×
30New Hampshire~3K0.96×
31Pennsylvania~20K0.92×
32Illinois~20K0.92×
33Michigan~20K0.92×
34Nevada~6K0.92×
35New York~40K0.91×
36Kentucky~8K0.91×
37North Carolina~20K0.90×
38Vermont~1K0.90×
39Rhode Island~2K0.86×
40Ohio~20K0.85×
41New Jersey~20K0.85×
42Louisiana~8K0.85×
43Tennessee~10K0.84×
44West Virginia~3K0.84×
45Mississippi~5K0.83×
46Delaware~2K0.83×
47Arkansas~5K0.82×
48Maryland~10K0.81×
49Alabama~8K0.77×
50New Mexico~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Great Barrier Reef, United States
0.75×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Barrier Reef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Barrier Reef audience
#·InterestCategoryAffinity×
01Mario Kart 64Games149.73×
02Coral reef fishTopic51.17×
03Aquarium fish feedPets & Animals35.76×
04Freshwater fishPets & Animals32.67×
05Fish pondHome & Garden28.25×
06Live rockTopic26.83×
07AquacultureFood & Beverages24.41×
08CoralTravel & Leisure22.98×
09Fish farmingFood & Beverages17.76×
10Bob EvansFood & Beverages16.04×
11Popular musicMusic & Radio3.03×
12MoviesMovies & TV2.26×
13FoodFood & Beverages2.26×
14SportsSports2.18×
15EntertainmentMovies & TV2.17×
16Food and drinkFood & Beverages2.15×
17MusicBusiness & Career2.14×
18ReadingLiterature2.13×
19GamesGames2.10×
20Consumer electronicsTechnology & Electronics2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Barrier Reef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Barrier Reef audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
Design AffinityPREMIUM1.84×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Barrier Reef audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great Barrier Reef have in United States?

Great Barrier Reef has an estimated audience of 703,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Great Barrier Reef fans?

48.0% of Great Barrier Reef fans are female, 52.0% are male, with an average age of 38.9 years.

03

Which brands do Great Barrier Reef fans like most?

Great Barrier Reef fans show strongest brand affinity for Freshwater fish (32.67×), Mario Kart 64 (149.73×), and Aquaculture (24.41×) over the country average.

04

Where do Great Barrier Reef fans live in United States?

Great Barrier Reef fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Great Barrier Reef fans also like?

Beyond Great Barrier Reef itself, the audience over-indexes on Mario Kart 64 (149.73×), Aquaculture (24.41×), Coral reef fish (51.17×), and Coral (22.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Great Barrier Reef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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