Great Barrier Reef Audience in United States

Great Barrier Reef logo

Great Barrier Reef has an estimated audience of 703,404 people in United States. 48.0% are female, 52.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Mario Kart 64, Freshwater fish, Aquaculture, Coral reef fish, Coral.

The average Great Barrier Reef fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mario Kart 64, Freshwater fish, Aquaculture, with strongest over-indexing on Mario Kart 64 (149.73× the country average). Demographically, the Great Barrier Reef audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Great Barrier Reef fans

Demographic split for Great Barrier Reef audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.9
Estimated audience size703,404

Audience persona

The typical Great Barrier Reef fan in United States is balanced, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Mario Kart 64.

Top regions in United States

Top regions ranked by reach for Great Barrier Reef in United States
RegionReachAffinity
California90,9541.18×
Texas65,7941.09×
Florida54,1851.14×
New York40,3431.03×
Georgia25,9101.2×
Illinois22,2760.95×
Pennsylvania21,8500.92×
North Carolina19,8200.94×
Ohio18,9210.87×
Washington18,2721.29×
Virginia17,7471.04×
Michigan17,0240.93×
New Jersey15,7220.88×
Massachusetts15,6911.13×
Arizona14,5731.01×
Tennessee13,2210.94×
Colorado12,3281.11×
Indiana12,2590.95×
Missouri11,0350.97×
Minnesota10,6231.05×
Maryland10,3470.86×
Wisconsin10,1690.96×
South Carolina10,0920.95×
Oregon9,0021.12×
Utah8,1131.29×
Louisiana7,9350.87×
Kentucky7,9280.9×
Hawaii7,6442.53×
Alabama7,2370.74×
Oklahoma7,2280.93×
Connecticut6,9210.98×
Nevada6,4730.95×
Kansas5,6371.02×
Iowa5,5660.96×
Arkansas4,7020.81×
Mississippi4,4820.77×
Idaho3,6721.04×
Nebraska3,3200.94×
New Mexico2,6370.75×
Washington, District of Columbia2,6041.23×
New Hampshire2,5580.92×
West Virginia2,4670.75×
Maine2,3760.94×
Rhode Island1,9880.89×
Montana1,8590.95×
Alaska1,5701.04×
Delaware1,5000.77×
North Dakota1,3780.95×
South Dakota1,3690.84×
Vermont1,0400.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Barrier Reef audience
BrandAffinityCategory
Mario Kart 64149.73×Games
Freshwater fish32.67×Pets & Animals
Aquaculture24.41×Food & Beverages
Coral reef fish51.17×
Coral22.98×Travel & Leisure
Aquarium fish feed35.76×Pets & Animals
Fish farming17.76×Food & Beverages
Bob Evans16.04×Food & Beverages
Movies2.26×Movies & TV
Food2.26×Food & Beverages
Food and drink2.15×Food & Beverages
Music2.14×Business & Career
Sports2.18×Sports
Reading2.13×Literature
Entertainment2.17×Movies & TV
Popular music3.03×Music & Radio
Fish pond28.25×Home & Garden
Live rock26.83×
Games2.1×Games
Consumer electronics2.03×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Barrier Reef audience
TraitClusterScore
Convenience OrientationPREMIUM1.94
PatriotismCONSERVATISM1.79
TravellingTHRILL1.51
Early Adopter MentalityPOWER1.45
IndulgenceJOY1.37
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Great Barrier Reef
CountryShare
Australia34.3%
United States13.6%
United Kingdom8.8%

See Great Barrier Reef audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Great Barrier Reef have in United States?

Great Barrier Reef has an estimated audience of 703,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Great Barrier Reef fans?

48.0% of Great Barrier Reef fans are female, 52.0% are male, with an average age of 38.9 years.

Which brands do Great Barrier Reef fans like most?

Great Barrier Reef fans show strongest brand affinity for Mario Kart 64 (149.73×), Freshwater fish (32.67×), and Aquaculture (24.41×) over the country average.

Where do Great Barrier Reef fans live in United States?

Great Barrier Reef fans in United States are most concentrated in California (reach 90,954), Texas (reach 65,794), and Florida (reach 54,185). These three regions account for the largest share of the active audience.

What other brands do Great Barrier Reef fans also like?

Beyond Great Barrier Reef itself, the audience over-indexes on Freshwater fish (32.67×), Aquaculture (24.41×), Coral reef fish (51.17×), and Coral (22.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Barrier Reef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.