CME Group Audience in United States

CME Group logo

CME Group has an estimated audience of 353,017 people in United States. 27.4% are female, 72.6% are male, average age 46.6. Top regions: Illinois, New York, Texas. Top brand affinities: PTV Sports, Dave (TV channel), Google News, Drum (South African magazine), Yahoo! Finance.

The average CME Group fan in United States is 46.6 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, New York, Texas. Top brand affinities include PTV Sports, Dave (TV channel), Google News, with strongest over-indexing on PTV Sports (591.25× the country average). Demographically, the CME Group audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Foreign exchange company

Demographics of CME Group fans

Demographic split for CME Group audience in United States
MetricValue
Female27.4%
Male72.6%
Average age46.6
Estimated audience size353,017

Audience persona

The typical CME Group fan in United States is more male, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for PTV Sports.

Top regions in United States

Top regions ranked by reach for CME Group in United States
RegionReachAffinity
Illinois61,7425.25×
New York26,7991.36×
Texas23,4740.77×
California22,6540.58×
Florida17,8950.75×
New Jersey10,0971.12×
Iowa9,6503.32×
Missouri8,2611.45×
Ohio8,1430.75×
Pennsylvania8,0060.67×
Indiana7,8281.21×
Virginia7,6300.89×
North Carolina7,6240.72×
Minnesota7,2761.44×
Michigan7,1090.77×
Georgia6,4020.59×
Massachusetts6,3560.91×
Nebraska6,1893.5×
Colorado5,9021.06×
Wisconsin4,9530.93×
Kansas4,7761.72×
Connecticut4,4881.27×
Tennessee4,1320.58×
Arizona3,8740.54×
Washington3,7970.54×
Maryland3,4390.57×
Oklahoma3,3870.86×
Kentucky2,6780.6×
Arkansas2,5320.87×
South Carolina2,5110.47×
Louisiana2,4210.53×
Nevada2,0850.61×
Alabama2,0840.42×
Oregon1,8750.46×
South Dakota1,6492.02×
Utah1,5490.49×
Washington, District of Columbia1,4011.32×
Idaho1,1890.67×
Mississippi1,1760.4×
Rhode Island1,0660.95×
Vermont9411.52×
New Mexico8050.45×
Hawaii7450.49×
North Dakota7411.02×
Montana7250.74×
New Hampshire6690.48×
Maine6290.5×
Delaware5340.55×
West Virginia5170.31×
Wyoming3070.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CME Group audience
BrandAffinityCategory
PTV Sports591.25×Sports
Dave (TV channel)137.69×Movies & TV
Google News19.21×News
Drum (South African magazine)83.84×
Yahoo! Finance11.19×Business & Career
Lights (musician)19.84×Music & Radio
Oanda Corporation124.67×Business & Career
Google Photos19.8×Technology & Electronics
Flickr19.86×Internet & Social Media
Lexicon (company)99.04×Technology & Electronics
Futures exchange61.47×Business & Career
Gibraltar40.02×Travel & Leisure
Photo (French magazine)19.61×Fashion & Accessoires
Fujitsu74.95×Technology & Electronics
Offspring (TV series)56.79×Movies & TV
Commodity market25.97×Business & Career
Tron19.37×Movies & TV
Equity (finance)15.38×Business & Career
Festival Foods29.9×Shopping
Revenue9.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CME Group audience
TraitClusterScore
Risk AppetiteTHRILL2.92
Need for SecurityCONSERVATISM2.4
Career OrientationPOWER2.35
PatriotismCONSERVATISM1.58
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for CME Group
CountryShare
United States37.7%
China8.9%
India7.7%

See CME Group audiences in other countries

More Foreign exchange company audiences in United States

Frequently asked questions

How many fans does CME Group have in United States?

CME Group has an estimated audience of 353,017 people in United States, concentrated in Illinois and New York.

What is the gender split and age of CME Group fans?

27.4% of CME Group fans are female, 72.6% are male, with an average age of 46.6 years.

Which brands do CME Group fans like most?

CME Group fans show strongest brand affinity for PTV Sports (591.25×), Dave (TV channel) (137.69×), and Google News (19.21×) over the country average.

Where do CME Group fans live in United States?

CME Group fans in United States are most concentrated in Illinois (reach 61,742), New York (reach 26,799), and Texas (reach 23,474). These three regions account for the largest share of the active audience.

What other brands do CME Group fans also like?

Beyond CME Group itself, the audience over-indexes on Dave (TV channel) (137.69×), Google News (19.21×), Drum (South African magazine) (83.84×), and Yahoo! Finance (11.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CME Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.