Rascasse Audience Intelligence

CME Group Target Market in United States

A data profile of the people who buy, follow and care about CME Group in United States — modelled from more than twelve digital signal sources. CME Group has an estimated audience of 354,306 people in United States.

#1among Foreign exchange company in United States#4579among Brand in United States#2719in Business & Career

The average CME Group fan in United States is 46.6 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, New York, California.

Top brand affinities include PTV Sports, Dave (TV channel), Google News, with strongest over-indexing on PTV Sports (591.25× the country average).

Demographically, the CME Group audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CME Group fan in United States is more male, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for PTV Sports.

Category: Business & Career · Type: Brand · Subtype: Foreign exchange company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CME Group profile in United States.

Audience size
354K
in United States
Gender
27.4%♀
72.6% male
Age
46.6
average years
Country rank
#44338
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CME Group

27.4% are female, 72.6% are male, average age 46.6.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for CME Group audience in United States
MetricValue
Female27.4%
Male72.6%
Average age46.6
Estimated audience size354,306
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the CME Group audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3914%
40-4921%
50+44%
Fig. 04

Worldwide distribution

37.5%

of the worldwide CME Group audience comes from United States.

Worldwide audience distribution share by country for CME Group
CountryShare
United States37.5%
China8.9%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CME Group audience in United States is strongest.

Fig. 05

Top regions by affinity

CME Group customers by region in United States
#RegionReachAffinity×
01Illinois~70K5.82×
02Nebraska~8K4.41×
03Iowa~9K3.24×
04South Dakota~2K2.26×
05Kansas~4K1.60×
06Minnesota~7K1.43×
07Missouri~8K1.40×
08Vermont<1K1.31×
09Washington, District of Columbia~1K1.19×
10New York~20K1.18×
11Indiana~7K1.13×
12Connecticut~4K1.05×
13New Jersey~9K1.01×
14North Dakota<1K1.00×
15Colorado~5K0.97×
16Oklahoma~4K0.96×
17Montana<1K0.91×
18Wisconsin~5K0.90×
19Rhode Island~1K0.90×
20Virginia~7K0.79×
21Massachusetts~6K0.79×
22Arkansas~2K0.79×
23Alaska<1K0.78×
24Florida~20K0.76×
25Michigan~7K0.75×
26Delaware<1K0.73×
27Hawaii~1K0.72×
28Idaho~1K0.71×
29Kentucky~3K0.70×
30Maine<1K0.70×
31Texas~20K0.69×
32Ohio~7K0.69×
33New Hampshire<1K0.66×
34North Carolina~7K0.65×
35Nevada~2K0.65×
36Mississippi~2K0.65×
37West Virginia~1K0.65×
38Arizona~4K0.62×
39New Mexico~1K0.62×
40Alabama~3K0.61×
41Pennsylvania~7K0.60×
42Georgia~6K0.59×
43Tennessee~4K0.59×
44Louisiana~3K0.59×
45Maryland~3K0.56×
46Utah~2K0.56×
47California~20K0.54×
48South Carolina~3K0.54×
49Washington~4K0.53×
50Oregon~2K0.52×
Fig. 06

Affinity by region

Affinity by region — CME Group, United States
0.52×1.00×5.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CME Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CME Group audience
#·InterestCategoryAffinity×
01PTV SportsSports591.25×
02Dave (TV channel)Movies & TV137.69×
03Oanda CorporationBusiness & Career124.67×
04Lexicon (company)Technology & Electronics99.04×
05Drum (South African magazine)Website / Newspaper / Magazine83.84×
06FujitsuTechnology & Electronics74.95×
07Futures exchangeBusiness & Career61.47×
08Offspring (TV series)Movies & TV56.79×
09GibraltarTravel & Leisure40.02×
10Festival FoodsShopping29.90×
11Commodity marketBusiness & Career25.97×
12FlickrInternet & Social Media19.86×
13Lights (musician)Music & Radio19.84×
14Google PhotosTechnology & Electronics19.80×
15Photo (French magazine)Fashion & Accessoires19.61×
16TronMovies & TV19.37×
17Google NewsNews19.21×
18Cook Out (restaurant)Food & Beverages16.14×
19Equity (finance)Business & Career15.38×
20Yahoo! FinanceBusiness & Career11.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CME Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CME Group audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.83×
Career OrientationPOWER2.01×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CME Group audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
CreativityOPEN0.68×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CME Group's target market in United States?

CME Group's target market in United States covers an estimated 354,306 people, concentrated in Illinois and New York.

02

What is the gender split and age of CME Group customers?

27.4% of the CME Group audience are female, 72.6% are male, with an average age of 46.6 years.

03

Which brands do CME Group fans like most?

CME Group fans show strongest brand affinity for PTV Sports (591.25×), Dave (TV channel) (137.69×), and Google News (19.21×) over the country average.

04

Where do CME Group fans live in United States?

CME Group fans in United States are most concentrated in Illinois (reach ~70K), New York (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do CME Group fans also like?

Beyond CME Group itself, the audience over-indexes on Dave (TV channel) (137.69×), Google News (19.21×), Drum (South African magazine) (83.84×), and Yahoo! Finance (11.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Foreign exchange company audiences in United States

See CME Group audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CME Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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