Gibraltar Audience in United States

Gibraltar has an estimated audience of 1,406,522 people in United States. 52.1% are female, 47.9% are male, average age 42.3. Top regions: California, New York, Florida. Top brand affinities: Tony Danza, Online gambling, CME Group, Ferris wheel, Xylophone.

The average Gibraltar fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Tony Danza, Online gambling, CME Group, with strongest over-indexing on Tony Danza (217.52× the country average). Demographically, the Gibraltar audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Gibraltar fans

Demographic split for Gibraltar audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.3
Estimated audience size1,406,522

Audience persona

The typical Gibraltar fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Tony Danza.

Top regions in United States

Top regions ranked by reach for Gibraltar in United States
RegionReachAffinity
California197,0111.27×
New York117,4921.49×
Florida115,7961.22×
Texas112,9310.93×
Illinois53,9551.15×
Pennsylvania51,5421.09×
New Jersey44,9151.26×
Michigan43,6221.19×
Virginia43,3071.26×
Washington40,6041.44×
Massachusetts40,2371.45×
Georgia40,0690.92×
North Carolina39,7150.94×
Ohio37,9060.87×
Maryland27,9641.16×
Colorado26,8561.21×
Arizona26,3470.92×
Tennessee23,2670.82×
Wisconsin21,9831.04×
Indiana20,9370.81×
Minnesota20,4981.02×
Missouri19,9730.88×
Oregon19,5091.21×
Connecticut17,1611.22×
South Carolina16,7610.79×
Utah13,8771.1×
Kentucky13,4490.76×
Alabama12,8360.65×
Louisiana12,2030.67×
Nevada12,1290.89×
Oklahoma11,5900.74×
Kansas9,7020.88×
Iowa9,1800.79×
Arkansas8,1690.7×
Washington, District of Columbia8,1491.93×
Hawaii7,6561.27×
Idaho6,4560.92×
New Hampshire6,3021.14×
Mississippi6,0120.52×
Nebraska5,5030.78×
New Mexico5,3290.76×
Maine5,3251.06×
Rhode Island4,9041.1×
West Virginia4,0340.62×
Delaware3,9151.01×
Montana3,2630.84×
Vermont3,2451.31×
Alaska2,9060.97×
North Dakota2,1690.75×
South Dakota2,1210.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gibraltar audience
BrandAffinityCategory
Tony Danza217.52×Movies & TV
Online gambling47.53×Games
CME Group80.17×Business & Career
Ferris wheel43.3×Travel & Leisure
Xylophone91.1×Music & Radio
Planet Fitness3.41×Sports
Korg28.02×Music & Radio
Jennifer Love Hewitt9.5×Movies & TV
Roland Corporation21.76×Music & Radio
Vera Farmiga14.68×Movies & TV
Powerball3.11×Games
Reverb.com14.47×Shopping
Marantz40.28×Technology & Electronics
Malta16.8×Travel & Leisure
Ghost Whisperer20×Movies & TV
Michael Keaton11.26×Movies & TV
Bass guitar3.26×Music & Radio
Fujitsu31.97×Technology & Electronics
Turntablism9.57×Music & Radio
Estonia15.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gibraltar audience
TraitClusterScore
Quality AwarenessPREMIUM1.81
Price SensitivityPREMIUM1.4
Early Adopter MentalityPOWER1.3
Need for SecurityCONSERVATISM1.27
Family OrientationCONSERVATISM1.18
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Gibraltar
CountryShare
United Kingdom41.9%
United States7.4%
Spain6.4%

See Gibraltar audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Gibraltar have in United States?

Gibraltar has an estimated audience of 1,406,522 people in United States, concentrated in California and New York.

What is the gender split and age of Gibraltar fans?

52.1% of Gibraltar fans are female, 47.9% are male, with an average age of 42.3 years.

Which brands do Gibraltar fans like most?

Gibraltar fans show strongest brand affinity for Tony Danza (217.52×), Online gambling (47.53×), and CME Group (80.17×) over the country average.

Where do Gibraltar fans live in United States?

Gibraltar fans in United States are most concentrated in California (reach 197,011), New York (reach 117,492), and Florida (reach 115,796). These three regions account for the largest share of the active audience.

What other brands do Gibraltar fans also like?

Beyond Gibraltar itself, the audience over-indexes on Online gambling (47.53×), CME Group (80.17×), Ferris wheel (43.3×), and Xylophone (91.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gibraltar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.