Rascasse Audience Intelligence

Gibraltar Audience in United States

A data profile of the people who buy, follow and care about Gibraltar in United States — modelled from more than twelve digital signal sources. Gibraltar has an estimated audience of 1,406,522 people in United States.

#138among Country in United States#1573among POI in United States#1426in Travel & Leisure

The average Gibraltar fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Danza, Online gambling, Malta, with strongest over-indexing on Tony Danza (181.89× the country average).

Demographically, the Gibraltar audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gibraltar fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Tony Danza.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gibraltar profile in United States.

Audience size
1.4M
in United States
Gender
52.1%♀
47.9% male
Age
42.3
average years
Country rank
#18624
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gibraltar fans

52.1% are female, 47.9% are male, average age 42.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Gibraltar audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.3
Estimated audience size1,406,522
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Gibraltar audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Gibraltar audience comes from United States.

Worldwide audience distribution share by country for Gibraltar
CountryShare
United Kingdom41.9%
United States7.4%
Spain6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gibraltar audience in United States is strongest.

Fig. 05

Top regions by affinity

Gibraltar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.75×
02Michigan~50K1.40×
03Massachusetts~40K1.39×
04New York~100K1.36×
05Washington~40K1.36×
06Wisconsin~30K1.30×
07Vermont~3K1.26×
08Virginia~40K1.24×
09New Jersey~40K1.23×
10California~200K1.22×
11Connecticut~20K1.19×
12Hawaii~7K1.17×
13New Hampshire~6K1.16×
14Florida~100K1.15×
15Colorado~30K1.14×
16Oregon~20K1.13×
17Maine~6K1.13×
18Alaska~3K1.12×
19Maryland~30K1.11×
20Illinois~50K1.10×
21Pennsylvania~50K1.09×
22Utah~10K1.08×
23Rhode Island~5K1.08×
24Delaware~4K1.02×
25Minnesota~20K0.99×
26Texas~100K0.97×
27North Carolina~40K0.93×
28Idaho~7K0.93×
29Montana~4K0.92×
30Georgia~40K0.91×
31Arizona~30K0.91×
32Kansas~10K0.90×
33Ohio~40K0.87×
34Missouri~20K0.87×
35Nevada~10K0.86×
36Tennessee~20K0.82×
37Indiana~20K0.81×
38Iowa~9K0.81×
39North Dakota~2K0.81×
40Nebraska~6K0.80×
41New Mexico~6K0.79×
42South Carolina~20K0.78×
43Kentucky~10K0.78×
44Oklahoma~10K0.78×
45South Dakota~3K0.78×
46Arkansas~9K0.75×
47West Virginia~5K0.70×
48Louisiana~10K0.69×
49Alabama~10K0.68×
50Mississippi~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Gibraltar, United States
0.60×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gibraltar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gibraltar audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV181.89×
02XylophoneMusic & Radio98.47×
03BeyerdynamicTechnology & Electronics64.47×
04Online gamblingGames50.88×
05CME GroupBusiness & Career40.02×
06Ferris wheelTravel & Leisure37.91×
07MarantzTechnology & Electronics37.54×
08FujitsuTechnology & Electronics34.75×
09Harman KardonTechnology & Electronics34.29×
10KorgMusic & Radio32.04×
11MaltaTravel & Leisure31.76×
12American Musical SupplyShopping26.06×
13Vera FarmigaMovies & TV20.00×
14Roland CorporationMusic & Radio17.45×
15Jeremy IronsMovies & TV15.88×
16Reverb.comShopping13.86×
17TurntablismMusic & Radio11.47×
18Jennifer Love HewittMovies & TV7.04×
19NASDAQBusiness & Career4.66×
20PowerballGames2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gibraltar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gibraltar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.74×
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gibraltar audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gibraltar have in United States?

Gibraltar has an estimated audience of 1,406,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gibraltar fans?

52.1% of Gibraltar fans are female, 47.9% are male, with an average age of 42.3 years.

03

Which brands do Gibraltar fans like most?

Gibraltar fans show strongest brand affinity for Tony Danza (181.89×), Online gambling (50.88×), and Malta (31.76×) over the country average.

04

Where do Gibraltar fans live in United States?

Gibraltar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gibraltar fans also like?

Beyond Gibraltar itself, the audience over-indexes on Online gambling (50.88×), Malta (31.76×), Beyerdynamic (64.47×), and Ferris wheel (37.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gibraltar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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