Gibraltar Audience in Germany
A data profile of the people who buy, follow and care about Gibraltar in Germany — modelled from more than twelve digital signal sources. Gibraltar has an estimated audience of 310,866 people in Germany.
The average Gibraltar fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tony Danza, Transfermarkt, Crete, with strongest over-indexing on Tony Danza (121.45× the country average).
Demographically, the Gibraltar audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gibraltar fan in Germany is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tony Danza.
At a glance
The key figures that characterise the Gibraltar profile in Germany.
Search interest · 12-month trend
Demographics of Gibraltar fans
29.6% are female, 70.4% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 38.4 |
| Estimated audience size | 310,866 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Gibraltar audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 41.9% |
| United States | 7.4% |
| Spain | 6.4% |
Geography
Where the Gibraltar audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~80K | 1.16× | |
| 03 | Bayern | ~60K | 1.15× | |
| 04 | Hamburg | ~8K | 1.14× | |
| 05 | Baden-Württemberg | ~50K | 1.12× | |
| 06 | Berlin | ~20K | 1.12× | |
| 07 | Rheinland-Pfalz | ~20K | 1.05× | |
| 08 | Niedersachsen | ~30K | 1.02× | |
| 09 | Bremen | ~3K | 0.99× | |
| 10 | Schleswig-Holstein | ~10K | 0.96× | |
| 11 | Brandenburg | ~9K | 0.92× | |
| 12 | Sachsen | ~10K | 0.91× | |
| 13 | Saarland | ~3K | 0.90× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.85× | |
| 15 | Thüringen | ~6K | 0.78× | |
| 16 | Sachsen-Anhalt | ~6K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gibraltar audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tony Danza | Movies & TV | 121.45× | ||
| 02 | Ferris wheel | Travel & Leisure | 32.24× | ||
| 03 | Unibet | Games | 21.81× | ||
| 04 | Crete | Travel & Leisure | 19.23× | ||
| 05 | Mercadona | Shopping | 18.45× | ||
| 06 | FIFA Women's World Cup | Sports | 15.83× | ||
| 07 | Online gambling | Games | 15.00× | ||
| 08 | Malta | Travel & Leisure | 13.19× | ||
| 09 | UEFA Super Cup | Sports | 12.89× | ||
| 10 | Transfermarkt | Sports | 9.79× | ||
| 11 | Rudi Völler | Sports | 8.80× | ||
| 12 | Bet-at-home.com | Games | 6.95× | ||
| 13 | Major League Soccer | Sports | 6.32× | ||
| 14 | 1. FC Heidenheim | Sports | 5.55× | ||
| 15 | Eintracht Braunschweig | Sports | 5.26× | ||
| 16 | Sport Bild | Sports | 3.56× | ||
| 17 | Kicker | Sports | 3.33× | ||
| 18 | Tipico | Games | 2.86× | ||
| 19 | Tagesschau | Movies & TV | 2.10× | ||
| 20 | Müller (company) | Food & Beverages | 1.90× |
Personality of the Gibraltar audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.61× | |
| Risk Appetite | THRILL | 1.57× | |
| Spirituality | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| DIY Mentality | THRILL | 0.63× | |
| Creativity | OPEN | 0.73× |
Frequently asked questions
How many fans does Gibraltar have in Germany?
Gibraltar has an estimated audience of 310,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gibraltar fans?
29.6% of Gibraltar fans are female, 70.4% are male, with an average age of 38.4 years.
Which brands do Gibraltar fans like most?
Gibraltar fans show strongest brand affinity for Tony Danza (121.45×), Transfermarkt (9.79×), and Crete (19.23×) over the country average.
Where do Gibraltar fans live in Germany?
Gibraltar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Gibraltar fans also like?
Beyond Gibraltar itself, the audience over-indexes on Transfermarkt (9.79×), Crete (19.23×), Online gambling (15×), and Unibet (21.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gibraltar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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