Gibraltar Audience in Germany
Gibraltar has an estimated audience of 310,866 people in Germany. 29.6% are female, 70.4% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Motion Picture Association of America, Haberler, Unique Gifts, Noodle (Gorillaz).
The average Gibraltar fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Motion Picture Association of America, Haberler, with strongest over-indexing on Progressive rock (3.88× the country average). Demographically, the Gibraltar audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Gibraltar fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 38.4 |
| Estimated audience size | 310,866 |
Audience persona
The typical Gibraltar fan in Germany is more male, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,508 | 1.21× |
| Bayern | 57,481 | 1.15× |
| Baden-Württemberg | 48,594 | 1.15× |
| Niedersachsen | 31,267 | 1.04× |
| Hessen | 29,219 | 1.23× |
| Berlin | 16,688 | 1.2× |
| Rheinland-Pfalz | 16,352 | 1.05× |
| Sachsen | 13,505 | 0.89× |
| Schleswig-Holstein | 10,588 | 0.95× |
| Brandenburg | 8,466 | 0.88× |
| Hamburg | 8,250 | 1.17× |
| Sachsen-Anhalt | 5,793 | 0.72× |
| Thüringen | 5,712 | 0.72× |
| Mecklenburg-Vorpommern | 4,816 | 0.81× |
| Saarland | 3,331 | 0.87× |
| Bremen | 2,553 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.88× | Music & Radio |
| Motion Picture Association of America | 17.93× | Movies & TV |
| Haberler | 2.39× | News |
| Unique Gifts | 2.24× | Shopping |
| Noodle (Gorillaz) | 5.11× | Music & Radio |
| Birthday Gifts | 2.19× | Kids & Family |
| Cosenza Calcio | 20× | Sports |
| Natural rubber | 2.26× | Cars & Mobility |
| Bully (2011 film) | 5.16× | Movies & TV |
| Snow White (Fables) | 1.85× | Literature |
| Hepsiburada | 5.31× | Shopping |
| Jaguar F-Pace | 4.7× | Cars & Mobility |
| Business English | 1.91× | Business & Career |
| ESN | 5.88× | Health |
| Lev Yashin | 6.88× | Sports |
| Icon (magazine) | 1.65× | Arts & Culture |
| Home Delivery | 1.8× | Food & Beverages |
| Jeepney | 11.22× | Cars & Mobility |
| Preacher (comics) | 4.2× | Literature |
| Emperor Entertainment Group | 2.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.55 |
| Risk Appetite | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Spirituality | BALANCE | 1.3 |
| Pet Ownership | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 41.9% |
| United States | 7.4% |
| Spain | 6.4% |
See Gibraltar audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Gibraltar have in Germany?
Gibraltar has an estimated audience of 310,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gibraltar fans?
29.6% of Gibraltar fans are female, 70.4% are male, with an average age of 38.4 years.
Which brands do Gibraltar fans like most?
Gibraltar fans show strongest brand affinity for Progressive rock (3.88×), Motion Picture Association of America (17.93×), and Haberler (2.39×) over the country average.
Where do Gibraltar fans live in Germany?
Gibraltar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,508), Bayern (reach 57,481), and Baden-Württemberg (reach 48,594). These three regions account for the largest share of the active audience.
What other brands do Gibraltar fans also like?
Beyond Gibraltar itself, the audience over-indexes on Motion Picture Association of America (17.93×), Haberler (2.39×), Unique Gifts (2.24×), and Noodle (Gorillaz) (5.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gibraltar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.