Marantz Audience in United States

Marantz logo

Marantz has an estimated audience of 270,018 people in United States. 11.5% are female, 88.5% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, 7.1 surround sound, RTVE, 5.1 surround sound, Onkyo.

The average Marantz fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, 7.1 surround sound, RTVE, with strongest over-indexing on Pro-Ject (50.9× the country average). Demographically, the Marantz audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Marantz fans

Demographic split for Marantz audience in United States
MetricValue
Female11.5%
Male88.5%
Average age46.1
Estimated audience size270,018

Audience persona

The typical Marantz fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Marantz in United States
RegionReachAffinity
California39,3271.32×
Texas22,6940.98×
Florida18,8691.03×
New York18,0281.19×
Illinois12,1001.35×
Washington8,8431.63×
Ohio8,5701.03×
New Jersey8,1821.19×
Pennsylvania8,1050.89×
Michigan7,9471.13×
Georgia7,5780.91×
North Carolina7,1160.88×
Virginia6,8031.03×
Arizona6,2921.14×
Colorado6,2911.48×
Massachusetts5,1640.97×
Tennessee5,1470.95×
Minnesota5,0451.3×
Maryland4,9951.08×
Wisconsin4,8721.2×
Indiana4,5920.93×
Missouri4,4981.03×
Oregon4,4221.43×
Louisiana3,7741.08×
Nevada3,1531.21×
South Carolina3,1060.76×
Connecticut2,8991.07×
Oklahoma2,8060.94×
Alabama2,6730.71×
Kentucky2,6230.77×
Iowa2,5211.13×
Utah2,5121.04×
Kansas1,9870.93×
Arkansas1,6800.76×
New Mexico1,3140.97×
Nebraska1,2600.93×
Idaho1,2310.91×
Mississippi1,1530.52×
New Hampshire1,0831.02×
Hawaii1,0080.87×
Maine9080.94×
Rhode Island8791.02×
Delaware8681.17×
Washington, District of Columbia7930.98×
Montana6630.88×
West Virginia6280.5×
Alaska5510.95×
Vermont4170.88×
North Dakota4140.75×
South Dakota3600.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marantz audience
BrandAffinityCategory
Pro-Ject50.9×Music & Radio
7.1 surround sound104.77×Technology & Electronics
RTVE147.3×Movies & TV
5.1 surround sound64.92×Technology & Electronics
Onkyo104.66×Technology & Electronics
AV receiver53.05×Technology & Electronics
Gibraltar37.54×Travel & Leisure
Micro Center11.37×Shopping
Surround sound18.25×Technology & Electronics
Groovy (programming language)14.54×Technology & Electronics
Polk Audio78.25×Technology & Electronics
Klipsch Audio Technologies42.4×Technology & Electronics
Dolby Atmos51.17×Music & Radio
MartinLogan96.05×Technology & Electronics
McIntosh Laboratory54.9×Technology & Electronics
Magix115.5×Technology & Electronics
Höfner126.52×Home & Garden
Gmail3.43×Internet & Social Media
Z-Wave71.54×Technology & Electronics
Lights (musician)6.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marantz audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Need for SecurityCONSERVATISM1.54
Early Adopter MentalityPOWER1.49
Price SensitivityPREMIUM1.49
TraditionCONSERVATISM1.43
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Marantz
CountryShare
United States20.8%
Japan10.3%
Germany8.9%

See Marantz audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Marantz have in United States?

Marantz has an estimated audience of 270,018 people in United States, concentrated in California and Texas.

What is the gender split and age of Marantz fans?

11.5% of Marantz fans are female, 88.5% are male, with an average age of 46.1 years.

Which brands do Marantz fans like most?

Marantz fans show strongest brand affinity for Pro-Ject (50.9×), 7.1 surround sound (104.77×), and RTVE (147.3×) over the country average.

Where do Marantz fans live in United States?

Marantz fans in United States are most concentrated in California (reach 39,327), Texas (reach 22,694), and Florida (reach 18,869). These three regions account for the largest share of the active audience.

What other brands do Marantz fans also like?

Beyond Marantz itself, the audience over-indexes on 7.1 surround sound (104.77×), RTVE (147.3×), 5.1 surround sound (64.92×), and Onkyo (104.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marantz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.