Rascasse Audience Intelligence

Marantz Target Market in United States

A data profile of the people who buy, follow and care about Marantz in United States — modelled from more than twelve digital signal sources. Marantz has an estimated audience of 269,031 people in United States.

#37among Entertainment in United States#5298among Brand in United States#1279in Technology & Electronics

The average Marantz fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pro-Ject, 7.1 surround sound, RTVE, with strongest over-indexing on Pro-Ject (50.9× the country average).

Demographically, the Marantz audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marantz fan in United States is more male, around 46.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pro-Ject.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marantz profile in United States.

Audience size
269K
in United States
Gender
11.5%♀
88.5% male
Age
46.1
average years
Country rank
#51061
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marantz

11.5% are female, 88.5% are male, average age 46.1.

Fig. 02

Gender split

11.5%
Female
88.5%
Male
Demographic split for Marantz audience in United States
MetricValue
Female11.5%
Male88.5%
Average age46.1
Estimated audience size269,031
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Marantz audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4923%
50+40%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Marantz audience comes from United States.

Worldwide audience distribution share by country for Marantz
CountryShare
United States20.7%
Japan10.4%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marantz audience in United States is strongest.

Fig. 05

Top regions by affinity

Marantz customers by region in United States
#RegionReachAffinity×
01Washington~8K1.51×
02Colorado~6K1.40×
03Oregon~4K1.39×
04California~40K1.30×
05Illinois~10K1.25×
06Minnesota~5K1.20×
07Michigan~8K1.15×
08Wisconsin~5K1.15×
09Nevada~3K1.14×
10New York~20K1.12×
11Iowa~2K1.12×
12Arizona~6K1.10×
13New Jersey~7K1.09×
14Connecticut~3K1.05×
15Delaware<1K1.05×
16Utah~2K1.03×
17Florida~20K1.02×
18Maryland~5K1.02×
19Missouri~4K1.02×
20New Hampshire~1K1.02×
21Louisiana~4K1.01×
22New Mexico~1K1.01×
23Idaho~1K1.01×
24Rhode Island<1K1.00×
25Ohio~8K0.99×
26Kansas~2K0.99×
27Montana<1K0.99×
28Alaska<1K0.99×
29Vermont<1K0.99×
30Tennessee~5K0.98×
31Massachusetts~5K0.98×
32Maine<1K0.98×
33Washington, District of Columbia<1K0.98×
34Virginia~6K0.97×
35Oklahoma~3K0.97×
36Indiana~5K0.96×
37Nebraska~1K0.95×
38North Dakota<1K0.94×
39Texas~20K0.93×
40Georgia~8K0.93×
41Hawaii~1K0.92×
42South Dakota<1K0.89×
43Pennsylvania~8K0.88×
44North Carolina~7K0.88×
45Arkansas~2K0.85×
46Kentucky~3K0.84×
47South Carolina~3K0.83×
48West Virginia~1K0.83×
49Alabama~3K0.80×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Marantz, United States
0.79×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marantz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marantz audience
#·InterestCategoryAffinity×
01RTVEMovies & TV147.30×
02HöfnerHome & Garden126.52×
03MagixTechnology & Electronics115.50×
047.1 surround soundTechnology & Electronics104.77×
05OnkyoTechnology & Electronics104.66×
06MartinLoganTechnology & Electronics96.05×
07Polk AudioTechnology & Electronics78.25×
08Z-WaveTechnology & Electronics71.54×
095.1 surround soundTechnology & Electronics64.92×
10McIntosh LaboratoryTechnology & Electronics54.90×
11AV receiverTechnology & Electronics53.05×
12Dolby AtmosMusic & Radio51.17×
13Pro-JectMusic & Radio50.90×
14Klipsch Audio TechnologiesTechnology & Electronics42.40×
15GibraltarTravel & Leisure37.54×
16Surround soundTechnology & Electronics18.25×
17Groovy (programming language)Technology & Electronics14.54×
18Micro CenterShopping11.37×
19Lights (musician)Music & Radio6.48×
20GmailInternet & Social Media3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marantz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marantz audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
PatriotismCONSERVATISM1.48×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marantz audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Design AffinityPREMIUM0.95×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marantz's target market in United States?

Marantz's target market in United States covers an estimated 269,031 people, concentrated in California and Texas.

02

What is the gender split and age of Marantz customers?

11.5% of the Marantz audience are female, 88.5% are male, with an average age of 46.1 years.

03

Which brands do Marantz fans like most?

Marantz fans show strongest brand affinity for Pro-Ject (50.9×), 7.1 surround sound (104.77×), and RTVE (147.3×) over the country average.

04

Where do Marantz fans live in United States?

Marantz fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Marantz fans also like?

Beyond Marantz itself, the audience over-indexes on 7.1 surround sound (104.77×), RTVE (147.3×), 5.1 surround sound (64.92×), and Onkyo (104.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Marantz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marantz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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