Dolby Atmos Audience in United States

Dolby Atmos logo

Dolby Atmos has an estimated audience of 514,075 people in United States. 21.5% are female, 78.5% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Dubble Bubble Bubble Gum, Casper (film), 7.1 surround sound, Woody Woodpecker, 5.1 surround sound.

The average Dolby Atmos fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dubble Bubble Bubble Gum, Casper (film), 7.1 surround sound, with strongest over-indexing on Dubble Bubble Bubble Gum (1364.22× the country average). Demographically, the Dolby Atmos audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Dolby Atmos fans

Demographic split for Dolby Atmos audience in United States
MetricValue
Female21.5%
Male78.5%
Average age43.9
Estimated audience size514,075

Audience persona

The typical Dolby Atmos fan in United States is more male, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dubble Bubble Bubble Gum.

Top regions in United States

Top regions ranked by reach for Dolby Atmos in United States
RegionReachAffinity
California76,0861.35×
Texas45,0601.02×
Florida35,8621.03×
New York33,1281.15×
Illinois17,9221.05×
Georgia17,3971.1×
Michigan17,3141.29×
Pennsylvania17,3061×
Ohio16,6331.05×
North Carolina15,0230.97×
New Jersey13,4021.03×
Virginia13,2251.06×
Washington12,5291.21×
Indiana11,9601.27×
Tennessee11,7421.14×
Arizona11,2021.07×
Massachusetts11,0841.09×
Maryland10,1851.15×
Missouri8,5251.03×
Colorado8,0921×
Wisconsin7,8461.01×
Minnesota7,5371.02×
Alabama7,2971.02×
South Carolina7,0000.91×
Oregon6,8821.17×
Kentucky6,3280.98×
Oklahoma5,9791.05×
Louisiana5,9430.9×
Nevada5,1131.03×
Connecticut4,9340.96×
Arkansas4,7761.13×
Utah4,4950.98×
Iowa4,2421×
Mississippi4,1760.99×
Kansas3,6080.89×
New Mexico2,9691.15×
Idaho2,8141.09×
Nebraska2,1960.85×
West Virginia2,1160.88×
Hawaii1,9320.87×
New Hampshire1,8410.91×
Rhode Island1,6601.01×
Washington, District of Columbia1,5681.01×
Maine1,4230.77×
Montana1,1070.78×
Delaware1,0960.77×
North Dakota1,0020.95×
Alaska9150.83×
South Dakota8770.74×
Vermont6020.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dolby Atmos audience
BrandAffinityCategory
Dubble Bubble Bubble Gum1364.22×Food & Beverages
Casper (film)90.4×Movies & TV
7.1 surround sound86.67×Technology & Electronics
Woody Woodpecker146.32×Movies & TV
5.1 surround sound70.05×Technology & Electronics
Pro-Ject22.98×Music & Radio
Marantz91.84×Technology & Electronics
McIntosh Laboratory84.57×Technology & Electronics
Stratego185.71×Games
Home audio21.52×Technology & Electronics
Analog Devices50.53×Technology & Electronics
Onkyo85.77×Technology & Electronics
Soundbar32.57×Technology & Electronics
MartinLogan93.64×Technology & Electronics
Micro Center9.01×Shopping
AV receiver39.35×Technology & Electronics
High-end audio15.79×Technology & Electronics
Dolby Laboratories48.38×Technology & Electronics
Klipsch Audio Technologies34.11×Technology & Electronics
Pioneer Corporation26.22×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dolby Atmos audience
TraitClusterScore
Early Adopter MentalityPOWER2.38
Need for SecurityCONSERVATISM1.98
LGBTQ+ IdentityOPEN1.72
Luxury OrientationPREMIUM1.49
Convenience OrientationPREMIUM1.48
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Dolby Atmos
CountryShare
United States15.5%
Japan11.9%
India10.9%

See Dolby Atmos audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Dolby Atmos have in United States?

Dolby Atmos has an estimated audience of 514,075 people in United States, concentrated in California and Texas.

What is the gender split and age of Dolby Atmos fans?

21.5% of Dolby Atmos fans are female, 78.5% are male, with an average age of 43.9 years.

Which brands do Dolby Atmos fans like most?

Dolby Atmos fans show strongest brand affinity for Dubble Bubble Bubble Gum (1364.22×), Casper (film) (90.4×), and 7.1 surround sound (86.67×) over the country average.

Where do Dolby Atmos fans live in United States?

Dolby Atmos fans in United States are most concentrated in California (reach 76,086), Texas (reach 45,060), and Florida (reach 35,862). These three regions account for the largest share of the active audience.

What other brands do Dolby Atmos fans also like?

Beyond Dolby Atmos itself, the audience over-indexes on Casper (film) (90.4×), 7.1 surround sound (86.67×), Woody Woodpecker (146.32×), and 5.1 surround sound (70.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dolby Atmos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.