Rascasse Audience Intelligence

Dolby Atmos Target Market in United States

A data profile of the people who buy, follow and care about Dolby Atmos in United States — modelled from more than twelve digital signal sources. Dolby Atmos has an estimated audience of 523,075 people in United States.

#3660among Brand in United States#4978in Music & Radio

The average Dolby Atmos fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dubble Bubble Bubble Gum, Casper (film), 7.1 surround sound, with strongest over-indexing on Dubble Bubble Bubble Gum (1364.22× the country average).

Demographically, the Dolby Atmos audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dolby Atmos fan in United States is more male, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dubble Bubble Bubble Gum.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dolby Atmos profile in United States.

Audience size
523K
in United States
Gender
21.5%♀
78.5% male
Age
43.9
average years
Country rank
#35675
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dolby Atmos

21.5% are female, 78.5% are male, average age 43.9.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Dolby Atmos audience in United States
MetricValue
Female21.5%
Male78.5%
Average age43.9
Estimated audience size523,075
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Dolby Atmos audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Dolby Atmos audience comes from United States.

Worldwide audience distribution share by country for Dolby Atmos
CountryShare
United States15.6%
Japan11.9%
India10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dolby Atmos audience in United States is strongest.

Fig. 05

Top regions by affinity

Dolby Atmos customers by region in United States
#RegionReachAffinity×
01Michigan~20K1.22×
02Mississippi~5K1.22×
03California~70K1.21×
04Indiana~10K1.21×
05Arkansas~5K1.21×
06Tennessee~10K1.19×
07Washington~10K1.18×
08Oregon~7K1.14×
09New Mexico~3K1.13×
10Maryland~10K1.11×
11Idaho~3K1.08×
12Georgia~20K1.06×
13New York~30K1.05×
14Arizona~10K1.04×
15Alabama~7K1.04×
16Oklahoma~6K1.04×
17Massachusetts~10K1.03×
18Ohio~20K1.02×
19Nevada~5K1.02×
20Florida~40K1.01×
21Virginia~10K1.01×
22Missouri~8K1.01×
23Minnesota~7K1.01×
24Kentucky~7K1.01×
25Connecticut~5K1.01×
26West Virginia~2K1.00×
27Rhode Island~2K1.00×
28Texas~40K0.99×
29Illinois~20K0.99×
30Iowa~4K0.99×
31North Dakota~1K0.98×
32Utah~4K0.97×
33Wisconsin~7K0.96×
34Washington, District of Columbia~1K0.96×
35New Jersey~10K0.95×
36Colorado~8K0.95×
37Louisiana~6K0.95×
38Kansas~4K0.95×
39Pennsylvania~20K0.94×
40North Carolina~10K0.94×
41Hawaii~2K0.94×
42South Dakota~1K0.94×
43Alaska~1K0.94×
44New Hampshire~2K0.93×
45Nebraska~2K0.91×
46South Carolina~7K0.90×
47Maine~2K0.88×
48Delaware~1K0.88×
49Montana~1K0.87×
50Vermont<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Dolby Atmos, United States
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dolby Atmos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dolby Atmos audience
#·InterestCategoryAffinity×
01Dubble Bubble Bubble GumFood & Beverages1364.22×
02StrategoGames185.71×
03Woody WoodpeckerMovies & TV146.32×
04MartinLoganTechnology & Electronics93.64×
05MarantzTechnology & Electronics91.84×
06Casper (film)Movies & TV90.40×
077.1 surround soundTechnology & Electronics86.67×
08OnkyoTechnology & Electronics85.77×
09McIntosh LaboratoryTechnology & Electronics84.57×
105.1 surround soundTechnology & Electronics70.05×
11Analog DevicesTechnology & Electronics50.53×
12Dolby LaboratoriesTechnology & Electronics48.38×
13AV receiverTechnology & Electronics39.35×
14Klipsch Audio TechnologiesTechnology & Electronics34.11×
15SoundbarTechnology & Electronics32.57×
16Pioneer CorporationTechnology & Electronics26.22×
17Pro-JectMusic & Radio22.98×
18Home audioTechnology & Electronics21.52×
19High-end audioTechnology & Electronics15.79×
20Micro CenterShopping9.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dolby Atmos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dolby Atmos audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.72×
PatriotismCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dolby Atmos audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
CreativityOPEN1.04×
Community OrientationOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dolby Atmos's target market in United States?

Dolby Atmos's target market in United States covers an estimated 523,075 people, concentrated in California and Texas.

02

What is the gender split and age of Dolby Atmos customers?

21.5% of the Dolby Atmos audience are female, 78.5% are male, with an average age of 43.9 years.

03

Which brands do Dolby Atmos fans like most?

Dolby Atmos fans show strongest brand affinity for Dubble Bubble Bubble Gum (1364.22×), Casper (film) (90.4×), and 7.1 surround sound (86.67×) over the country average.

04

Where do Dolby Atmos fans live in United States?

Dolby Atmos fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dolby Atmos fans also like?

Beyond Dolby Atmos itself, the audience over-indexes on Casper (film) (90.4×), 7.1 surround sound (86.67×), Woody Woodpecker (146.32×), and 5.1 surround sound (70.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Dolby Atmos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dolby Atmos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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