Pioneer Corporation Audience in United States
Pioneer Corporation has an estimated audience of 1,365,408 people in United States. 18.8% are female, 81.2% are male, average age 40.8. Top brand affinities: Kia Sportage, Vehicle audio, Subwoofer, Honda HR-V, Flickr.
Top brand affinities include Kia Sportage, Vehicle audio, Subwoofer, with strongest over-indexing on Kia Sportage (34.62× the country average). Demographically, the Pioneer Corporation audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Pioneer Corporation fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 40.8 |
| Estimated audience size | 1,365,408 |
Audience persona
The typical Pioneer Corporation fan in United States is more male, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 34.62× | Cars & Mobility |
| Vehicle audio | 25.53× | Cars & Mobility |
| Subwoofer | 21.99× | Technology & Electronics |
| Honda HR-V | 23.08× | Cars & Mobility |
| Flickr | 8.52× | Internet & Social Media |
| MSN | 3.43× | News |
| JL Audio | 34.35× | Technology & Electronics |
| AutoZone | 3.27× | Cars & Mobility |
| Vera Farmiga | 15.99× | Movies & TV |
| Staples (Canada) | 4.17× | Business & Career |
| Peter Thiel | 9.58× | Business & Career |
| Ming-Na Wen | 20× | Movies & TV |
| High-end audio | 11.69× | Technology & Electronics |
| Mobile phone accessories | 11.19× | Technology & Electronics |
| Pre-school playgroup | 24.36× | Kids & Family |
| Chuck Norris | 4.53× | Movies & TV |
| CarGurus | 4.14× | Cars & Mobility |
| Rim (wheel) | 10.65× | Cars & Mobility |
| CD player | 16.27× | Technology & Electronics |
| Google Maps | 2.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.02 |
| Need for Security | CONSERVATISM | 1.57 |
| Early Adopter Mentality | POWER | 1.51 |
| Luxury Orientation | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.2 |
| Risk Appetite | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 13.7% |
| Germany | 8.9% |
See Pioneer Corporation audiences in other countries
More Entertainment audiences in United States
- Apple (42,127,090)
- Samsung (23,038,042)
- Sony (7,757,037)
- Yamaha Corporation (6,532,762)
- Beats Electronics (5,027,938)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pioneer Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.