Rascasse Audience Intelligence

Dolby Laboratories Target Market in United States

A data profile of the people who buy, follow and care about Dolby Laboratories in United States — modelled from more than twelve digital signal sources. Dolby Laboratories has an estimated audience of 406,263 people in United States.

#4272among Brand in United States#1089in Technology & Electronics

The average Dolby Laboratories fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LibreOffice, A Million Ways to Die in the West, Key Food, with strongest over-indexing on LibreOffice (275.24× the country average).

Demographically, the Dolby Laboratories audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dolby Laboratories fan in United States is more male, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for LibreOffice.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dolby Laboratories profile in United States.

Audience size
406K
in United States
Gender
29.9%♀
70.1% male
Age
41.5
average years
Country rank
#41267
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dolby Laboratories

29.9% are female, 70.1% are male, average age 41.5.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Dolby Laboratories audience in United States
MetricValue
Female29.9%
Male70.1%
Average age41.5
Estimated audience size406,263
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Dolby Laboratories audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Dolby Laboratories audience comes from United States.

Worldwide audience distribution share by country for Dolby Laboratories
CountryShare
United States26.9%
India10.7%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dolby Laboratories audience in United States is strongest.

Fig. 05

Top regions by affinity

Dolby Laboratories customers by region in United States
#RegionReachAffinity×
01California~200K3.48×
02Nevada~6K1.50×
03Georgia~20K1.48×
04Louisiana~6K1.20×
05Massachusetts~9K1.16×
06Texas~40K1.15×
07Kansas~4K1.15×
08New York~30K1.14×
09Indiana~8K1.14×
10Illinois~10K1.11×
11Washington~9K1.11×
12Washington, District of Columbia~1K1.11×
13New Jersey~10K1.05×
14Arizona~9K1.04×
15Maryland~7K1.03×
16Oregon~5K1.02×
17Arkansas~3K1.02×
18South Dakota<1K1.02×
19Maine~1K1.01×
20Colorado~6K1.00×
21Rhode Island~1K0.99×
22Connecticut~4K0.97×
23Delaware~1K0.97×
24Florida~30K0.95×
25North Carolina~10K0.95×
26Michigan~10K0.95×
27Hawaii~2K0.95×
28Alaska<1K0.95×
29Virginia~9K0.94×
30Missouri~6K0.94×
31Oklahoma~4K0.94×
32Vermont<1K0.94×
33Pennsylvania~10K0.93×
34Utah~3K0.93×
35New Mexico~2K0.93×
36North Dakota<1K0.93×
37West Virginia~2K0.92×
38Montana~1K0.92×
39Kentucky~5K0.91×
40Mississippi~3K0.91×
41Idaho~2K0.91×
42New Hampshire~1K0.91×
43Ohio~10K0.89×
44Tennessee~7K0.89×
45Nebraska~2K0.88×
46Minnesota~5K0.87×
47Alabama~5K0.87×
48Iowa~3K0.86×
49Wisconsin~5K0.85×
50South Carolina~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Dolby Laboratories, United States
0.83×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dolby Laboratories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dolby Laboratories audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics275.24×
02A Million Ways to Die in the WestMovies & TV178.99×
03Abt ElectronicsShopping90.36×
04Key FoodShopping83.31×
05Paperless PostShopping82.96×
0612 MonkeysMovies & TV72.16×
07AvayaTechnology & Electronics63.67×
08Tom's HardwareTechnology & Electronics57.46×
09AngelListBusiness & Career56.65×
10Seagate TechnologyTechnology & Electronics55.94×
11P. C. Richard & SonShopping46.74×
12Jon FavreauMovies & TV44.93×
13Direct EnergyHome & Garden43.47×
14Alan TuringPolitics & Society39.36×
15Home2 Suites by HiltonTravel & Leisure27.94×
16Surround soundTechnology & Electronics24.44×
17Citi TrendsShopping23.40×
18ElectroluxHome & Garden19.88×
19FlightAwareTravel & Leisure15.17×
20The UPS StoreShopping6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dolby Laboratories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dolby Laboratories audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.00×
Quality AwarenessPREMIUM1.78×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dolby Laboratories audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
DIY MentalityTHRILL0.69×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dolby Laboratories's target market in United States?

Dolby Laboratories's target market in United States covers an estimated 406,263 people, concentrated in California and Texas.

02

What is the gender split and age of Dolby Laboratories customers?

29.9% of the Dolby Laboratories audience are female, 70.1% are male, with an average age of 41.5 years.

03

Which brands do Dolby Laboratories fans like most?

Dolby Laboratories fans show strongest brand affinity for LibreOffice (275.24×), A Million Ways to Die in the West (178.99×), and Key Food (83.31×) over the country average.

04

Where do Dolby Laboratories fans live in United States?

Dolby Laboratories fans in United States are most concentrated in California (reach ~200K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dolby Laboratories fans also like?

Beyond Dolby Laboratories itself, the audience over-indexes on A Million Ways to Die in the West (178.99×), Key Food (83.31×), Paperless Post (82.96×), and Jon Favreau (44.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dolby Laboratories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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