Rascasse Audience Intelligence

Direct Energy Target Market in United States

A data profile of the people who buy, follow and care about Direct Energy in United States — modelled from more than twelve digital signal sources. Direct Energy has an estimated audience of 730,653 people in United States.

#8among Energy in United States#3000among Brand in United States#1284in Home & Garden

The average Direct Energy fan in United States is 45.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Pennsylvania.

Top brand affinities include Chauncey Billups, LibreOffice, Paperless Post, with strongest over-indexing on Chauncey Billups (76.93× the country average).

Demographically, the Direct Energy audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Direct Energy fan in United States is more male, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Chauncey Billups.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Direct Energy profile in United States.

Audience size
731K
in United States
Gender
42.0%♀
58.0% male
Age
45.3
average years
Country rank
#29127
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Direct Energy

42.0% are female, 58.0% are male, average age 45.3.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Direct Energy audience in United States
MetricValue
Female42.0%
Male58.0%
Average age45.3
Estimated audience size730,653
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Direct Energy audience in United States
Age bracketShare%
16-196%
20-2916%
30-3922%
40-4920%
50+36%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Direct Energy audience comes from United States.

Worldwide audience distribution share by country for Direct Energy
CountryShare
United States59.3%
Canada33.8%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Direct Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Direct Energy customers by region in United States
#RegionReachAffinity×
01Texas~500K27.85×
02New Hampshire~20K5.45×
03Ohio~40K1.68×
04Connecticut~10K1.65×
05Pennsylvania~40K1.47×
06Alaska~1K0.84×
07South Dakota~1K0.82×
08Vermont~1K0.82×
09Massachusetts~10K0.80×
10Rhode Island~2K0.79×
11North Dakota~1K0.79×
12Montana~2K0.77×
13Idaho~3K0.75×
14Hawaii~2K0.73×
15Delaware~1K0.73×
16West Virginia~2K0.71×
17Louisiana~6K0.68×
18Maine~2K0.68×
19Oklahoma~5K0.67×
20Nebraska~2K0.66×
21Washington, District of Columbia~1K0.65×
22New Mexico~2K0.62×
23Mississippi~4K0.61×
24Arkansas~4K0.59×
25Maryland~7K0.58×
26Utah~4K0.56×
27Kansas~3K0.56×
28Iowa~3K0.55×
29Kentucky~5K0.54×
30Illinois~10K0.51×
31South Carolina~6K0.51×
32Nevada~4K0.51×
33Oregon~4K0.50×
34Alabama~5K0.49×
35Wisconsin~5K0.47×
36New Jersey~8K0.45×
37Missouri~5K0.44×
38Indiana~6K0.43×
39Minnesota~5K0.43×
40Tennessee~6K0.42×
41Colorado~5K0.42×
42New York~20K0.40×
43Michigan~8K0.40×
44Arizona~6K0.39×
45Washington~5K0.37×
46Virginia~6K0.36×
47North Carolina~7K0.34×
48Georgia~7K0.33×
49Florida~10K0.27×
50California~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Direct Energy, United States
0.21×1.00×27.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Direct Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Direct Energy audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics111.25×
02Barney & FriendsMovies & TV82.02×
03Jonas ValančiūnasSports80.01×
04Chauncey BillupsSports76.93×
05DeAndre JordanSports63.77×
06Kris HumphriesSports60.76×
07Iman ShumpertSports56.65×
08Paperless PostShopping53.95×
09Tracy McGradySports53.37×
10IAM (band)Music & Radio49.54×
11Zach LaVineSports49.26×
12Mike Conley, Jr.Sports48.38×
13Tim DuncanSports38.12×
14MacKenzie-ChildsHome & Garden37.51×
15Key FoodShopping37.42×
16Oscar IsaacMovies & TV24.42×
17Citi TrendsShopping23.56×
18Anna FarisMovies & TV20.00×
19DuckDuckGoInternet & Social Media16.83×
20The UPS StoreShopping7.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Direct Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Direct Energy audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.88×
Early Adopter MentalityPOWER1.71×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Direct Energy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
ExtroversionTHRILL0.96×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Direct Energy's target market in United States?

Direct Energy's target market in United States covers an estimated 730,653 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Direct Energy customers?

42.0% of the Direct Energy audience are female, 58.0% are male, with an average age of 45.3 years.

03

Which brands do Direct Energy fans like most?

Direct Energy fans show strongest brand affinity for Chauncey Billups (76.93×), LibreOffice (111.25×), and Paperless Post (53.95×) over the country average.

04

Where do Direct Energy fans live in United States?

Direct Energy fans in United States are most concentrated in Texas (reach ~500K), Ohio (reach ~40K), and Pennsylvania (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Direct Energy fans also like?

Beyond Direct Energy itself, the audience over-indexes on LibreOffice (111.25×), Paperless Post (53.95×), Iman Shumpert (56.65×), and Jonas Valančiūnas (80.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See Direct Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Direct Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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