Direct Energy Audience in United States

Direct Energy logo

Direct Energy has an estimated audience of 726,350 people in United States. 42.0% are female, 58.0% are male, average age 45.3. Top regions: Texas, Ohio, Pennsylvania. Top brand affinities: Chauncey Billups, LibreOffice, Paperless Post, Iman Shumpert, Jonas Valančiūnas.

The average Direct Energy fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Pennsylvania. Top brand affinities include Chauncey Billups, LibreOffice, Paperless Post, with strongest over-indexing on Chauncey Billups (76.93× the country average). Demographically, the Direct Energy audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of Direct Energy fans

Demographic split for Direct Energy audience in United States
MetricValue
Female42.0%
Male58.0%
Average age45.3
Estimated audience size726,350

Audience persona

The typical Direct Energy fan in United States is more male, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Chauncey Billups.

Top regions in United States

Top regions ranked by reach for Direct Energy in United States
RegionReachAffinity
Texas544,76328.14×
Ohio36,4401.63×
Pennsylvania34,1151.39×
New Hampshire17,0105.94×
New York13,3930.33×
Massachusetts12,3200.86×
California12,3130.15×
Connecticut12,0251.65×
Illinois10,6360.44×
Florida8,8590.18×
New Jersey7,2660.39×
Maryland7,2380.58×
Michigan5,9280.31×
Louisiana5,6270.6×
North Carolina4,9630.23×
Oklahoma4,3160.54×
Georgia4,2680.19×
Virginia4,2450.24×
Arizona3,2010.22×
Washington3,0710.21×
Colorado2,7470.24×
Missouri2,2050.19×
Tennessee2,1840.15×
Minnesota2,0900.2×
Arkansas1,9950.33×
Indiana1,9130.14×
Mississippi1,9110.32×
Alabama1,7790.18×
Wisconsin1,5540.14×
Nevada1,5460.22×
Oregon1,3550.16×
Kentucky1,3270.15×
South Carolina1,3090.12×
Rhode Island1,2860.56×
Kansas1,2570.22×
Iowa1,1760.2×
New Mexico1,0290.28×
Delaware9970.5×
Utah8980.14×
Washington, District of Columbia8930.41×
Maine6740.26×
West Virginia6700.2×
Nebraska6200.17×
Hawaii3830.12×
Idaho3820.1×
Montana3770.19×
North Dakota3130.21×
Vermont2620.21×
Alaska2560.16×
South Dakota2200.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Direct Energy audience
BrandAffinityCategory
Chauncey Billups76.93×Sports
LibreOffice111.25×Technology & Electronics
Paperless Post53.95×Shopping
Iman Shumpert56.65×Sports
Jonas Valančiūnas80.01×Sports
Key Food37.42×Shopping
Barney & Friends82.02×Movies & TV
DuckDuckGo16.83×Internet & Social Media
Oscar Isaac24.42×Movies & TV
Zach LaVine49.26×Sports
Mike Conley, Jr.48.38×Sports
Kris Humphries60.76×Sports
Tracy McGrady53.37×Sports
The UPS Store7.04×Shopping
MacKenzie-Childs37.51×Home & Garden
DeAndre Jordan63.77×Sports
Brian Scalabrine77.93×Sports
IAM (band)49.54×Music & Radio
Citi Trends23.56×Shopping
Jason Kidd41.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Direct Energy audience
TraitClusterScore
Risk AppetiteTHRILL2.49
IndulgenceJOY1.83
ExtroversionTHRILL1.83
Luxury OrientationPREMIUM1.8
Quality AwarenessPREMIUM1.71
Family OrientationCONSERVATISM1.66

Worldwide distribution

Worldwide audience distribution share by country for Direct Energy
CountryShare
United States59.1%
Canada34.0%
United Kingdom1.1%

See Direct Energy audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does Direct Energy have in United States?

Direct Energy has an estimated audience of 726,350 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Direct Energy fans?

42.0% of Direct Energy fans are female, 58.0% are male, with an average age of 45.3 years.

Which brands do Direct Energy fans like most?

Direct Energy fans show strongest brand affinity for Chauncey Billups (76.93×), LibreOffice (111.25×), and Paperless Post (53.95×) over the country average.

Where do Direct Energy fans live in United States?

Direct Energy fans in United States are most concentrated in Texas (reach 544,763), Ohio (reach 36,440), and Pennsylvania (reach 34,115). These three regions account for the largest share of the active audience.

What other brands do Direct Energy fans also like?

Beyond Direct Energy itself, the audience over-indexes on LibreOffice (111.25×), Paperless Post (53.95×), Iman Shumpert (56.65×), and Jonas Valančiūnas (80.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Direct Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.