Rascasse Audience Intelligence

DeAndre Jordan Audience in United States

A data profile of the people who buy, follow and care about DeAndre Jordan in United States — modelled from more than twelve digital signal sources. DeAndre Jordan has an estimated audience of 489,146 people in United States.

#522among Basketball in United States#9023among Person in United States#3615in Sports

The average DeAndre Jordan fan in United States is 27.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Pau Gasol, Luka Dončić, Tim Duncan, with strongest over-indexing on Pau Gasol (187.21× the country average).

Demographically, the DeAndre Jordan audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeAndre Jordan fan in United States is more male, around 27.3 years old, with strong Indulgence tendencies and a notable affinity for Pau Gasol.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeAndre Jordan profile in United States.

Audience size
489K
in United States
Gender
28.5%♀
71.5% male
Age
27.3
average years
Country rank
#37149
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DeAndre Jordan fans

28.5% are female, 71.5% are male, average age 27.3.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for DeAndre Jordan audience in United States
MetricValue
Female28.5%
Male71.5%
Average age27.3
Estimated audience size489,146
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the DeAndre Jordan audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

68.7%

of the worldwide DeAndre Jordan audience comes from United States.

Worldwide audience distribution share by country for DeAndre Jordan
CountryShare
United States68.7%
Canada4.7%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeAndre Jordan audience in United States is strongest.

Fig. 05

Top regions by affinity

DeAndre Jordan fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K4.85×
02Louisiana~20K2.65×
03California~80K1.25×
04New York~40K1.18×
05Massachusetts~10K1.12×
06Mississippi~5K1.11×
07Rhode Island~2K1.11×
08Illinois~20K1.05×
09New Jersey~10K1.05×
10Oklahoma~6K1.05×
11Texas~50K1.04×
12Georgia~20K1.04×
13Washington, District of Columbia~2K1.04×
14Maryland~10K1.03×
15Wyoming<1K1.03×
16Connecticut~5K1.00×
17North Carolina~20K0.98×
18Minnesota~8K0.98×
19Nevada~5K0.98×
20Indiana~10K0.96×
21Oregon~6K0.94×
22Alabama~7K0.93×
23Hawaii~2K0.93×
24Ohio~20K0.92×
25Delaware~1K0.92×
26Michigan~10K0.91×
27Pennsylvania~20K0.90×
28Arkansas~4K0.89×
29Virginia~10K0.88×
30South Carolina~7K0.88×
31Kentucky~6K0.88×
32South Dakota~1K0.88×
33Tennessee~10K0.87×
34North Dakota<1K0.87×
35Arizona~10K0.86×
36Wisconsin~7K0.86×
37Nebraska~2K0.86×
38New Hampshire~2K0.85×
39Maine~2K0.85×
40Montana~1K0.85×
41Alaska~1K0.85×
42Utah~4K0.82×
43Missouri~7K0.81×
44Kansas~4K0.81×
45Florida~30K0.80×
46Washington~9K0.79×
47West Virginia~2K0.79×
48Iowa~3K0.76×
49New Mexico~2K0.72×
50Idaho~2K0.68×
Fig. 06

Affinity by region

Affinity by region — DeAndre Jordan, United States
0.68×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeAndre Jordan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeAndre Jordan audience
#·InterestCategoryAffinity×
01Pau GasolSports187.21×
02Tim DuncanSports84.68×
03Felicity JonesMovies & TV79.91×
04Zach LaVineSports65.85×
05DeMar DeRozanSports65.68×
06Direct EnergyHome & Garden63.77×
07United States national football teamSports57.40×
08Damian LillardSports49.55×
09NBA draftSports43.20×
10Luka DončićSports40.82×
11Paul GeorgeSports30.32×
12Magic JohnsonSports27.94×
13Kawhi LeonardSports25.03×
14Joel EmbiidSports23.07×
15Anna FarisMovies & TV20.00×
16Minnesota TimberwolvesSports17.73×
17Sneaker collectingFashion & Accessoires17.31×
18New York KnicksSports13.44×
19Giannis AntetokounmpoSports12.20×
20Diane KeatonMovies & TV11.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeAndre Jordan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeAndre Jordan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Convenience OrientationPREMIUM1.26×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeAndre Jordan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
CreativityOPEN0.57×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DeAndre Jordan have in United States?

DeAndre Jordan has an estimated audience of 489,146 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DeAndre Jordan fans?

28.5% of DeAndre Jordan fans are female, 71.5% are male, with an average age of 27.3 years.

03

Which brands do DeAndre Jordan fans like most?

DeAndre Jordan fans show strongest brand affinity for Pau Gasol (187.21×), Luka Dončić (40.82×), and Tim Duncan (84.68×) over the country average.

04

Where do DeAndre Jordan fans live in United States?

DeAndre Jordan fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do DeAndre Jordan fans also like?

Beyond DeAndre Jordan itself, the audience over-indexes on Luka Dončić (40.82×), Tim Duncan (84.68×), United States national football team (57.4×), and Felicity Jones (79.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for DeAndre Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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