DeAndre Jordan Audience in United States

DeAndre Jordan logo

DeAndre Jordan has an estimated audience of 550,028 people in United States. 28.5% are female, 71.5% are male, average age 27.3. Top regions: California, Colorado, Texas. Top brand affinities: Lulu 黃路梓茵, Graham Greene, Elsword, Urban fiction, Nick Jr. (Australia).

The average DeAndre Jordan fan in United States is 27.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Lulu 黃路梓茵, Graham Greene, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the DeAndre Jordan audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of DeAndre Jordan fans

Demographic split for DeAndre Jordan audience in United States
MetricValue
Female28.5%
Male71.5%
Average age27.3
Estimated audience size550,028

Audience persona

The typical DeAndre Jordan fan in United States is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for DeAndre Jordan in United States
RegionReachAffinity
California78,3891.3×
Colorado51,8175.98×
Texas50,8451.08×
New York36,8231.2×
Florida30,6050.82×
Illinois20,1031.1×
Georgia17,6601.04×
North Carolina16,2910.98×
Pennsylvania15,9410.86×
Ohio15,3580.91×
New Jersey14,4351.03×
Michigan12,7660.89×
Massachusetts12,6151.16×
Virginia12,0520.9×
Tennessee9,7710.89×
Arizona9,3890.84×
Indiana9,3500.93×
Maryland9,1110.96×
Washington9,0120.82×
Minnesota8,5021.08×
Louisiana7,2821.03×
Wisconsin7,2490.88×
Missouri7,1040.8×
South Carolina7,0900.86×
Oklahoma6,2001.02×
Oregon6,1840.98×
Alabama6,1270.8×
Kentucky5,7370.83×
Nevada5,4981.03×
Connecticut5,3670.97×
Mississippi4,4150.97×
Utah4,1330.84×
Arkansas3,8160.84×
Kansas3,5500.82×
Iowa3,3220.73×
Nebraska2,3900.87×
Hawaii2,1860.92×
New Mexico1,9180.7×
Rhode Island1,8051.03×
Washington, District of Columbia1,7901.08×
New Hampshire1,7150.79×
West Virginia1,7070.67×
Idaho1,6980.62×
Maine1,5500.79×
Montana1,2550.82×
Delaware1,1140.73×
South Dakota1,0780.85×
Wyoming8731.07×
North Dakota8290.73×
Alaska7030.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeAndre Jordan audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Graham Greene16.02×Literature
Elsword36.92×Games
Urban fiction40.44×Literature
Nick Jr. (Australia)12.82×Kids & Family
Nebraska Cornhuskers10.43×Sports
Finding Your Roots14.03×Movies & TV
Whataburger2×Food & Beverages
Mortgage insurance4.64×Business & Career
Consequence (rapper)6.41×Music & Radio
Phu Thai language27.95×Politics & Society
Litter box1.97×Pets & Animals
WKRN-TV6.14×Movies & TV
Chili con carne7.5×Food & Beverages
Harvey Mudd College20×Business & Career
Alaska1.51×Travel & Leisure
Pat's King of Steaks14.72×
Hiranandani Estate45.76×Travel & Leisure
JDSU2.51×Business & Career
UK garage4.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeAndre Jordan audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
LGBTQ+ IdentityOPEN1.35
Luxury OrientationPREMIUM1.23
Convenience OrientationPREMIUM1.16
IndulgenceJOY1.08
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for DeAndre Jordan
CountryShare
United States69.7%
Canada4.8%
Australia4.5%

See DeAndre Jordan audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does DeAndre Jordan have in United States?

DeAndre Jordan has an estimated audience of 550,028 people in United States, concentrated in California and Colorado.

What is the gender split and age of DeAndre Jordan fans?

28.5% of DeAndre Jordan fans are female, 71.5% are male, with an average age of 27.3 years.

Which brands do DeAndre Jordan fans like most?

DeAndre Jordan fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Graham Greene (16.02×), and Elsword (36.92×) over the country average.

Where do DeAndre Jordan fans live in United States?

DeAndre Jordan fans in United States are most concentrated in California (reach 78,389), Colorado (reach 51,817), and Texas (reach 50,845). These three regions account for the largest share of the active audience.

What other brands do DeAndre Jordan fans also like?

Beyond DeAndre Jordan itself, the audience over-indexes on Graham Greene (16.02×), Elsword (36.92×), Urban fiction (40.44×), and Nick Jr. (Australia) (12.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeAndre Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.