DeAndre Jordan Audience in United States

DeAndre Jordan logo

DeAndre Jordan has an estimated audience of 550,028 people in United States. 28.5% are female, 71.5% are male, average age 27.3. Top regions: California, Colorado, Texas. Top brand affinities: Tim Duncan, Luka Dončić, Felicity Jones, Pau Gasol, Minnesota Timberwolves.

The average DeAndre Jordan fan in United States is 27.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Tim Duncan, Luka Dončić, Felicity Jones, with strongest over-indexing on Tim Duncan (130.43× the country average). Demographically, the DeAndre Jordan audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of DeAndre Jordan fans

Demographic split for DeAndre Jordan audience in United States
MetricValue
Female28.5%
Male71.5%
Average age27.3
Estimated audience size550,028

Audience persona

The typical DeAndre Jordan fan in United States is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Duncan.

Top regions in United States

Top regions ranked by reach for DeAndre Jordan in United States
RegionReachAffinity
California78,3891.3×
Colorado51,8175.98×
Texas50,8451.08×
New York36,8231.2×
Florida30,6050.82×
Illinois20,1031.1×
Georgia17,6601.04×
North Carolina16,2910.98×
Pennsylvania15,9410.86×
Ohio15,3580.91×
New Jersey14,4351.03×
Michigan12,7660.89×
Massachusetts12,6151.16×
Virginia12,0520.9×
Tennessee9,7710.89×
Arizona9,3890.84×
Indiana9,3500.93×
Maryland9,1110.96×
Washington9,0120.82×
Minnesota8,5021.08×
Louisiana7,2821.03×
Wisconsin7,2490.88×
Missouri7,1040.8×
South Carolina7,0900.86×
Oklahoma6,2001.02×
Oregon6,1840.98×
Alabama6,1270.8×
Kentucky5,7370.83×
Nevada5,4981.03×
Connecticut5,3670.97×
Mississippi4,4150.97×
Utah4,1330.84×
Arkansas3,8160.84×
Kansas3,5500.82×
Iowa3,3220.73×
Nebraska2,3900.87×
Hawaii2,1860.92×
New Mexico1,9180.7×
Rhode Island1,8051.03×
Washington, District of Columbia1,7901.08×
New Hampshire1,7150.79×
West Virginia1,7070.67×
Idaho1,6980.62×
Maine1,5500.79×
Montana1,2550.82×
Delaware1,1140.73×
South Dakota1,0780.85×
Wyoming8731.07×
North Dakota8290.73×
Alaska7030.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeAndre Jordan audience
BrandAffinityCategory
Tim Duncan130.43×Sports
Luka Dončić45.76×Sports
Felicity Jones73.22×Movies & TV
Pau Gasol104×Sports
Minnesota Timberwolves18.22×Sports
Damian Lillard31.77×Sports
Sneaker collecting11.67×Fashion & Accessoires
Kia Sportage36.92×Cars & Mobility
NBA draft37.47×Sports
Sacramento Kings16.5×Sports
Charlotte Hornets14.72×Sports
New York Knicks12.16×Sports
New Orleans Pelicans16.02×Sports
DeMar DeRozan38.3×Sports
Oklahoma City Thunder9.07×Sports
Vin Diesel22.86×Movies & TV
Dallas Mavericks11.38×Sports
Indiana Pacers14.03×Sports
Joel Embiid27.72×Sports
NBA Summer League27.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeAndre Jordan audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
LGBTQ+ IdentityOPEN1.35
Luxury OrientationPREMIUM1.23
Convenience OrientationPREMIUM1.16
IndulgenceJOY1.08
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for DeAndre Jordan
CountryShare
United States69.7%
Canada4.8%
Australia4.5%

See DeAndre Jordan audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does DeAndre Jordan have in United States?

DeAndre Jordan has an estimated audience of 550,028 people in United States, concentrated in California and Colorado.

What is the gender split and age of DeAndre Jordan fans?

28.5% of DeAndre Jordan fans are female, 71.5% are male, with an average age of 27.3 years.

Which brands do DeAndre Jordan fans like most?

DeAndre Jordan fans show strongest brand affinity for Tim Duncan (130.43×), Luka Dončić (45.76×), and Felicity Jones (73.22×) over the country average.

Where do DeAndre Jordan fans live in United States?

DeAndre Jordan fans in United States are most concentrated in California (reach 78,389), Colorado (reach 51,817), and Texas (reach 50,845). These three regions account for the largest share of the active audience.

What other brands do DeAndre Jordan fans also like?

Beyond DeAndre Jordan itself, the audience over-indexes on Luka Dončić (45.76×), Felicity Jones (73.22×), Pau Gasol (104×), and Minnesota Timberwolves (18.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeAndre Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.