Iman Shumpert Audience in United States

Iman Shumpert has an estimated audience of 1,595,651 people in United States. 53.7% are female, 46.3% are male, average age 33.4. Top regions: Texas, California, New York. Top brand affinities: Tim Duncan, Dwight Howard, Jrue Holiday, Zach LaVine, Kevin Love.

The average Iman Shumpert fan in United States is 33.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Tim Duncan, Dwight Howard, Jrue Holiday, with strongest over-indexing on Tim Duncan (210.97× the country average). Demographically, the Iman Shumpert audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Iman Shumpert fans

Demographic split for Iman Shumpert audience in United States
MetricValue
Female53.7%
Male46.3%
Average age33.4
Estimated audience size1,595,651

Audience persona

The typical Iman Shumpert fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tim Duncan.

Top regions in United States

Top regions ranked by reach for Iman Shumpert in United States
RegionReachAffinity
Texas166,5511.21×
California153,4440.87×
New York128,2971.44×
Florida124,2191.15×
Georgia96,1641.96×
Illinois84,0131.58×
North Carolina80,0761.67×
Ohio67,3691.37×
Pennsylvania60,8811.13×
Maryland55,3592.02×
New Jersey54,0251.33×
Virginia53,3541.37×
Michigan50,7761.22×
Tennessee41,7311.3×
Louisiana41,5662.02×
South Carolina40,9101.7×
Indiana32,7601.12×
Alabama31,3671.41×
Massachusetts29,6370.94×
Mississippi28,7592.19×
Missouri24,8970.97×
Arizona20,7060.64×
Washington19,9590.62×
Wisconsin19,2240.8×
Kentucky18,8260.94×
Connecticut17,8361.11×
Minnesota17,2410.75×
Nevada16,5271.07×
Arkansas16,0381.22×
Oklahoma15,7750.89×
Colorado15,4170.61×
Kansas9,9620.79×
Oregon9,1850.5×
Washington, District of Columbia8,2431.72×
Iowa7,8260.6×
Delaware6,3341.44×
Utah6,2490.44×
Nebraska5,4210.68×
West Virginia4,6170.62×
Hawaii4,4990.66×
Rhode Island4,4830.88×
New Mexico3,7750.47×
New Hampshire3,0660.49×
Idaho2,6890.34×
Maine2,4520.43×
North Dakota1,7860.54×
South Dakota1,4650.4×
Montana1,3790.31×
Alaska1,2900.38×
Vermont1,0380.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iman Shumpert audience
BrandAffinityCategory
Tim Duncan210.97×Sports
Dwight Howard140.06×Sports
Jrue Holiday129.3×Sports
Zach LaVine163.54×Sports
Kevin Love113.21×Sports
Wilt Chamberlain58.62×Sports
Teyana Taylor26.4×Movies & TV
Scottie Pippen57.89×Sports
American Funds72.19×Business & Career
Pau Gasol103.61×Sports
Method Man47.48×Music & Radio
CustomInk45.04×Shopping
Dirk Nowitzki54.23×Sports
Autism Awareness19.03×Health
Damian Lillard31.61×Sports
Diabetes mellitus awareness12.48×Health
Chris Paul22.11×Sports
Joel Embiid27.72×Sports
TD Garden65.3×Sports
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iman Shumpert audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.16
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM1.57
IndulgenceJOY1.49
Early Adopter MentalityPOWER1.4
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Iman Shumpert
CountryShare
United States73.5%
United Kingdom4.1%
Canada3.8%

See Iman Shumpert audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Iman Shumpert have in United States?

Iman Shumpert has an estimated audience of 1,595,651 people in United States, concentrated in Texas and California.

What is the gender split and age of Iman Shumpert fans?

53.7% of Iman Shumpert fans are female, 46.3% are male, with an average age of 33.4 years.

Which brands do Iman Shumpert fans like most?

Iman Shumpert fans show strongest brand affinity for Tim Duncan (210.97×), Dwight Howard (140.06×), and Jrue Holiday (129.3×) over the country average.

Where do Iman Shumpert fans live in United States?

Iman Shumpert fans in United States are most concentrated in Texas (reach 166,551), California (reach 153,444), and New York (reach 128,297). These three regions account for the largest share of the active audience.

What other brands do Iman Shumpert fans also like?

Beyond Iman Shumpert itself, the audience over-indexes on Dwight Howard (140.06×), Jrue Holiday (129.3×), Zach LaVine (163.54×), and Kevin Love (113.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iman Shumpert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.