Rascasse Audience Intelligence

Iman Shumpert Audience in United States

A data profile of the people who buy, follow and care about Iman Shumpert in United States — modelled from more than twelve digital signal sources. Iman Shumpert has an estimated audience of 1,649,539 people in United States.

#180among Basketball in United States#3227among Person in United States#1473in Sports

The average Iman Shumpert fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zach LaVine, Jrue Holiday, Wilt Chamberlain, with strongest over-indexing on Zach LaVine (321.19× the country average).

Demographically, the Iman Shumpert audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iman Shumpert fan in United States is balanced, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iman Shumpert profile in United States.

Audience size
1.6M
in United States
Gender
53.7%♀
46.3% male
Age
33.4
average years
Country rank
#16527
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iman Shumpert fans

53.7% are female, 46.3% are male, average age 33.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Iman Shumpert audience in United States
MetricValue
Female53.7%
Male46.3%
Average age33.4
Estimated audience size1,649,539
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Iman Shumpert audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

74.2%

of the worldwide Iman Shumpert audience comes from United States.

Worldwide audience distribution share by country for Iman Shumpert
CountryShare
United States74.2%
United Kingdom3.8%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iman Shumpert audience in United States is strongest.

Fig. 05

Top regions by affinity

Iman Shumpert fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.90×
02Georgia~90K1.82×
03Maryland~50K1.81×
04Louisiana~40K1.72×
05Washington, District of Columbia~8K1.57×
06New York~100K1.50×
07South Carolina~40K1.50×
08Illinois~80K1.46×
09North Carolina~70K1.45×
10Delaware~6K1.40×
11Alabama~30K1.38×
12New Jersey~60K1.36×
13Ohio~60K1.30×
14Virginia~50K1.26×
15Tennessee~40K1.19×
16Connecticut~20K1.15×
17Michigan~50K1.13×
18Texas~200K1.11×
19Arkansas~10K1.11×
20Pennsylvania~60K1.10×
21Florida~100K1.09×
22Indiana~30K1.03×
23Nevada~20K1.03×
24Massachusetts~30K1.00×
25Rhode Island~5K0.97×
26California~200K0.95×
27Missouri~20K0.95×
28Kentucky~20K0.91×
29Oklahoma~20K0.87×
30Wisconsin~20K0.81×
31Minnesota~20K0.81×
32Kansas~10K0.80×
33Hawaii~5K0.78×
34Arizona~30K0.77×
35Colorado~20K0.74×
36Washington~20K0.73×
37Nebraska~6K0.73×
38West Virginia~5K0.71×
39Vermont~2K0.70×
40Oregon~10K0.68×
41Montana~3K0.68×
42North Dakota~2K0.68×
43Iowa~9K0.67×
44New Hampshire~4K0.67×
45Alaska~2K0.67×
46New Mexico~5K0.66×
47Maine~4K0.66×
48South Dakota~2K0.63×
49Utah~8K0.55×
50Idaho~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Iman Shumpert, United States
0.53×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iman Shumpert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iman Shumpert audience
#·InterestCategoryAffinity×
01Zach LaVineSports321.19×
02Pau GasolSports160.55×
03Jrue HolidaySports143.45×
04Tim DuncanSports119.43×
05Kevin LoveSports111.84×
06Wilt ChamberlainSports109.50×
07Dwight HowardSports95.94×
08Scottie PippenSports65.83×
09Direct EnergyHome & Garden56.65×
10American FundsBusiness & Career50.46×
11Damian LillardSports42.43×
12Dirk NowitzkiSports38.22×
13CustomInkShopping33.32×
14Teyana TaylorMovies & TV32.19×
15StubHubTravel & Leisure31.64×
16Paul GeorgeSports24.80×
17Larry BirdSports20.00×
18Joel EmbiidSports19.86×
19Kawhi LeonardSports19.35×
20Winona RyderMovies & TV17.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iman Shumpert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iman Shumpert audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
Urban LifestyleOPEN1.57×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iman Shumpert audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Design AffinityPREMIUM0.63×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iman Shumpert have in United States?

Iman Shumpert has an estimated audience of 1,649,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iman Shumpert fans?

53.7% of Iman Shumpert fans are female, 46.3% are male, with an average age of 33.4 years.

03

Which brands do Iman Shumpert fans like most?

Iman Shumpert fans show strongest brand affinity for Zach LaVine (321.19×), Jrue Holiday (143.45×), and Wilt Chamberlain (109.5×) over the country average.

04

Where do Iman Shumpert fans live in United States?

Iman Shumpert fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Iman Shumpert fans also like?

Beyond Iman Shumpert itself, the audience over-indexes on Jrue Holiday (143.45×), Wilt Chamberlain (109.5×), Tim Duncan (119.43×), and Dwight Howard (95.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iman Shumpert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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