Iman Shumpert Audience in United States
Iman Shumpert has an estimated audience of 1,595,651 people in United States. 53.7% are female, 46.3% are male, average age 33.4. Top regions: Texas, California, New York. Top brand affinities: Surf kayaking, WKRN-TV, Alaska, Elsword, Graham Greene.
The average Iman Shumpert fan in United States is 33.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Surf kayaking, WKRN-TV, Alaska, with strongest over-indexing on Surf kayaking (129.3× the country average). Demographically, the Iman Shumpert audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Iman Shumpert fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 33.4 |
| Estimated audience size | 1,595,651 |
Audience persona
The typical Iman Shumpert fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 166,551 | 1.21× |
| California | 153,444 | 0.87× |
| New York | 128,297 | 1.44× |
| Florida | 124,219 | 1.15× |
| Georgia | 96,164 | 1.96× |
| Illinois | 84,013 | 1.58× |
| North Carolina | 80,076 | 1.67× |
| Ohio | 67,369 | 1.37× |
| Pennsylvania | 60,881 | 1.13× |
| Maryland | 55,359 | 2.02× |
| New Jersey | 54,025 | 1.33× |
| Virginia | 53,354 | 1.37× |
| Michigan | 50,776 | 1.22× |
| Tennessee | 41,731 | 1.3× |
| Louisiana | 41,566 | 2.02× |
| South Carolina | 40,910 | 1.7× |
| Indiana | 32,760 | 1.12× |
| Alabama | 31,367 | 1.41× |
| Massachusetts | 29,637 | 0.94× |
| Mississippi | 28,759 | 2.19× |
| Missouri | 24,897 | 0.97× |
| Arizona | 20,706 | 0.64× |
| Washington | 19,959 | 0.62× |
| Wisconsin | 19,224 | 0.8× |
| Kentucky | 18,826 | 0.94× |
| Connecticut | 17,836 | 1.11× |
| Minnesota | 17,241 | 0.75× |
| Nevada | 16,527 | 1.07× |
| Arkansas | 16,038 | 1.22× |
| Oklahoma | 15,775 | 0.89× |
| Colorado | 15,417 | 0.61× |
| Kansas | 9,962 | 0.79× |
| Oregon | 9,185 | 0.5× |
| Washington, District of Columbia | 8,243 | 1.72× |
| Iowa | 7,826 | 0.6× |
| Delaware | 6,334 | 1.44× |
| Utah | 6,249 | 0.44× |
| Nebraska | 5,421 | 0.68× |
| West Virginia | 4,617 | 0.62× |
| Hawaii | 4,499 | 0.66× |
| Rhode Island | 4,483 | 0.88× |
| New Mexico | 3,775 | 0.47× |
| New Hampshire | 3,066 | 0.49× |
| Idaho | 2,689 | 0.34× |
| Maine | 2,452 | 0.43× |
| North Dakota | 1,786 | 0.54× |
| South Dakota | 1,465 | 0.4× |
| Montana | 1,379 | 0.31× |
| Alaska | 1,290 | 0.38× |
| Vermont | 1,038 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Surf kayaking | 129.3× | Sports |
| WKRN-TV | 17.2× | Movies & TV |
| Alaska | 3.28× | Travel & Leisure |
| Elsword | 28.5× | Games |
| Graham Greene | 9.48× | Literature |
| Nick Jr. (Australia) | 9.6× | Kids & Family |
| Alaskan Husky | 16.24× | Pets & Animals |
| Song Il-gook | 54.23× | Movies & TV |
| Chili con carne | 7.87× | Food & Beverages |
| Litter box | 2.03× | Pets & Animals |
| Hauptschule | 13.08× | Kids & Family |
| La Opinión | 5.42× | News |
| Justice | 2.05× | Politics & Society |
| Finding Your Roots | 7.9× | Movies & TV |
| Stamp collecting | 3.01× | Home & Garden |
| Google Photos | 1.56× | Technology & Electronics |
| Racing | 1.6× | Cars & Mobility |
| Nebraska Cornhuskers football | 2.19× | Sports |
| Nebraska | 1.58× | Travel & Leisure |
| Nebraska Cornhuskers | 4.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.16 |
| Risk Appetite | THRILL | 2.13 |
| Luxury Orientation | PREMIUM | 1.57 |
| Indulgence | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.4 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| United Kingdom | 4.1% |
| Canada | 3.8% |
See Iman Shumpert audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Iman Shumpert have in United States?
Iman Shumpert has an estimated audience of 1,595,651 people in United States, concentrated in Texas and California.
What is the gender split and age of Iman Shumpert fans?
53.7% of Iman Shumpert fans are female, 46.3% are male, with an average age of 33.4 years.
Which brands do Iman Shumpert fans like most?
Iman Shumpert fans show strongest brand affinity for Surf kayaking (129.3×), WKRN-TV (17.2×), and Alaska (3.28×) over the country average.
Where do Iman Shumpert fans live in United States?
Iman Shumpert fans in United States are most concentrated in Texas (reach 166,551), California (reach 153,444), and New York (reach 128,297). These three regions account for the largest share of the active audience.
What other brands do Iman Shumpert fans also like?
Beyond Iman Shumpert itself, the audience over-indexes on WKRN-TV (17.2×), Alaska (3.28×), Elsword (28.5×), and Graham Greene (9.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Iman Shumpert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.