Rascasse Audience Intelligence

IAM (band) Audience in United States

A data profile of the people who buy, follow and care about IAM (band) in United States — modelled from more than twelve digital signal sources. IAM (band) has an estimated audience of 864,520 people in United States.

#5951among Person in United States#3450in Music & Radio

The average IAM (band) fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lutein, Petfinder, Banfield Pet Hospital, with strongest over-indexing on Lutein (239.41× the country average).

Demographically, the IAM (band) audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IAM (band) fan in United States is balanced, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Lutein.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IAM (band) profile in United States.

Audience size
865K
in United States
Gender
50.0%♀
50.0% male
Age
37.8
average years
Country rank
#26079
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IAM (band) fans

50.0% are female, 50.0% are male, average age 37.8.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for IAM (band) audience in United States
MetricValue
Female50.0%
Male50.0%
Average age37.8
Estimated audience size864,520
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the IAM (band) audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

16.2%

of the worldwide IAM (band) audience comes from United States.

Worldwide audience distribution share by country for IAM (band)
CountryShare
India16.9%
United States16.2%
Brazil13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IAM (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

IAM (band) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.61×
02North Carolina~30K1.33×
03Georgia~30K1.26×
04Alabama~10K1.26×
05Washington, District of Columbia~3K1.21×
06Maryland~20K1.16×
07Virginia~20K1.14×
08Arizona~20K1.12×
09Arkansas~7K1.11×
10Mississippi~7K1.11×
11Texas~80K1.09×
12Louisiana~10K1.09×
13Kansas~7K1.09×
14New York~50K1.08×
15California~100K1.07×
16Florida~60K1.05×
17Alaska~2K1.05×
18Michigan~20K1.04×
19Illinois~30K1.02×
20Missouri~10K1.02×
21Hawaii~4K1.02×
22Oregon~9K1.01×
23New Jersey~20K1.00×
24Massachusetts~20K1.00×
25South Carolina~10K1.00×
26Oklahoma~9K1.00×
27Kentucky~10K0.99×
28Tennessee~20K0.97×
29Connecticut~8K0.96×
30Maine~3K0.96×
31Delaware~2K0.96×
32West Virginia~4K0.95×
33Ohio~20K0.94×
34Indiana~10K0.94×
35Idaho~4K0.94×
36Pennsylvania~30K0.93×
37Utah~7K0.93×
38New Mexico~4K0.92×
39Wisconsin~10K0.91×
40Minnesota~10K0.90×
41Nevada~7K0.90×
42Iowa~6K0.88×
43New Hampshire~3K0.88×
44Rhode Island~2K0.87×
45Nebraska~4K0.86×
46Colorado~10K0.85×
47South Dakota~2K0.83×
48Vermont~1K0.82×
49North Dakota~1K0.81×
50Montana~2K0.80×
Fig. 06

Affinity by region

Affinity by region — IAM (band), United States
0.80×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IAM (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IAM (band) audience
#·InterestCategoryAffinity×
01LuteinHealth239.41×
02Banfield Pet HospitalHealth107.58×
03Direct EnergyHome & Garden49.54×
04PetfinderPets & Animals41.52×
05Google VoiceTechnology & Electronics15.99×
06Doberman PinscherPets & Animals6.74×
07Shih TzuPets & Animals6.49×
08American Pit Bull TerrierPets & Animals6.49×
09RottweilerPets & Animals6.28×
10PoodlePets & Animals6.18×
11Siberian HuskyPets & Animals6.13×
12QVCMovies & TV6.09×
13Yorkshire TerrierPets & Animals5.74×
14French BulldogPets & Animals5.50×
15Chihuahua (dog)Pets & Animals5.50×
16BulldogPets & Animals5.33×
17PetcoShopping4.91×
18FedExBusiness & Career4.86×
19Mortgage loansBusiness & Career3.81×
20PinterestInternet & Social Media3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IAM (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IAM (band) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.40×
Career OrientationPOWER2.00×
Convenience OrientationPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IAM (band) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Early Adopter MentalityPOWER0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IAM (band) have in United States?

IAM (band) has an estimated audience of 864,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IAM (band) fans?

50.0% of IAM (band) fans are female, 50.0% are male, with an average age of 37.8 years.

03

Which brands do IAM (band) fans like most?

IAM (band) fans show strongest brand affinity for Lutein (239.41×), Petfinder (41.52×), and Banfield Pet Hospital (107.58×) over the country average.

04

Where do IAM (band) fans live in United States?

IAM (band) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do IAM (band) fans also like?

Beyond IAM (band) itself, the audience over-indexes on Petfinder (41.52×), Banfield Pet Hospital (107.58×), Google Voice (15.99×), and Direct Energy (49.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See IAM (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IAM (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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