Rascasse Audience Intelligence

Lutein Audience in United States

A data profile of the people who buy, follow and care about Lutein in United States — modelled from more than twelve digital signal sources. Lutein has an estimated audience of 297,332 people in United States.

#13520among Topic in United States#1176in Health

The average Lutein fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AAA (band), IAM (band), Daisuke Ono, with strongest over-indexing on AAA (band) (380.82× the country average).

Demographically, the Lutein audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lutein fan in United States is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for AAA (band).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lutein profile in United States.

Audience size
297K
in United States
Gender
60.9%♀
39.1% male
Age
40.3
average years
Country rank
#48603
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lutein fans

60.9% are female, 39.1% are male, average age 40.3.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Lutein audience in United States
MetricValue
Female60.9%
Male39.1%
Average age40.3
Estimated audience size297,332
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Lutein audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3915%
40-4919%
50+26%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Lutein audience comes from United States.

Worldwide audience distribution share by country for Lutein
CountryShare
Taiwan38.2%
United States8.2%
Thailand7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lutein audience in United States is strongest.

Fig. 05

Top regions by affinity

Lutein fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~3K1.45×
02Washington~7K1.14×
03Montana<1K1.13×
04Iowa~3K1.12×
05Idaho~2K1.12×
06Hawaii~1K1.12×
07California~40K1.11×
08Florida~20K1.10×
09New Hampshire~1K1.10×
10Oregon~4K1.08×
11South Dakota<1K1.07×
12Wisconsin~5K1.06×
13Alabama~4K1.06×
14North Dakota<1K1.06×
15Massachusetts~6K1.05×
16New Mexico~2K1.04×
17Arkansas~3K1.03×
18Alaska<1K1.03×
19Pennsylvania~10K1.02×
20Connecticut~3K1.02×
21Vermont<1K1.02×
22Missouri~5K1.01×
23Nebraska~2K1.01×
24Maine~1K1.01×
25New York~20K1.00×
26Colorado~5K1.00×
27Arizona~6K0.99×
28Indiana~5K0.99×
29New Jersey~7K0.98×
30Ohio~9K0.95×
31Virginia~7K0.95×
32Minnesota~4K0.95×
33Oklahoma~3K0.95×
34Nevada~3K0.95×
35Delaware<1K0.95×
36Michigan~7K0.94×
37Tennessee~6K0.93×
38West Virginia~1K0.93×
39Rhode Island<1K0.92×
40Illinois~9K0.91×
41Utah~2K0.91×
42Texas~20K0.90×
43North Carolina~8K0.90×
44Maryland~5K0.88×
45Kentucky~3K0.88×
46Mississippi~2K0.88×
47South Carolina~4K0.87×
48Georgia~8K0.86×
49Louisiana~3K0.84×
50Washington, District of Columbia<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Lutein, United States
0.80×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lutein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lutein audience
#·InterestCategoryAffinity×
01Daisuke OnoMovies & TV539.36×
02AAA (band)Music & Radio380.82×
03The Secret in Their EyesMovies & TV368.68×
04Zatch Bell!Literature334.62×
05Li NaSports315.95×
06My First StoryMusic & Radio283.93×
07IAM (band)Music & Radio239.41×
08Sonus FestivalMusic & Radio200.75×
09Man with a MissionMusic & Radio165.30×
10TRiDENTMusic & Radio148.11×
11EWeekTechnology & Electronics141.05×
12Maximum the HormoneMusic & Radio134.99×
13Fear, and Loathing in Las VegasMusic & Radio134.89×
14StraightenerMusic & Radio107.37×
15Eye reliefHealth92.94×
16MiyaviMusic & Radio91.77×
17Hyde (musician)Music & Radio55.99×
18National health insuranceBusiness & Career47.69×
19Allison Williams (actress)Movies & TV18.89×
20Fish oilHealth17.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lutein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lutein audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.81×
Luxury OrientationPREMIUM1.68×
SustainabilityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lutein audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
TraditionCONSERVATISM0.70×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lutein have in United States?

Lutein has an estimated audience of 297,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lutein fans?

60.9% of Lutein fans are female, 39.1% are male, with an average age of 40.3 years.

03

Which brands do Lutein fans like most?

Lutein fans show strongest brand affinity for AAA (band) (380.82×), IAM (band) (239.41×), and Daisuke Ono (539.36×) over the country average.

04

Where do Lutein fans live in United States?

Lutein fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lutein fans also like?

Beyond Lutein itself, the audience over-indexes on IAM (band) (239.41×), Daisuke Ono (539.36×), TRiDENT (148.11×), and Fear, and Loathing in Las Vegas (134.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Lutein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lutein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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