Lutein Audience in United States

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Lutein has an estimated audience of 297,332 people in United States. 60.9% are female, 39.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: AAA (band), IAM (band), Daisuke Ono, Fear, and Loathing in Las Vegas, TRiDENT.

The average Lutein fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AAA (band), IAM (band), Daisuke Ono, with strongest over-indexing on AAA (band) (380.82× the country average). Demographically, the Lutein audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Lutein fans

Demographic split for Lutein audience in United States
MetricValue
Female60.9%
Male39.1%
Average age40.3
Estimated audience size297,332

Audience persona

The typical Lutein fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for AAA (band).

Top regions in United States

Top regions ranked by reach for Lutein in United States
RegionReachAffinity
California38,1051.17×
Texas24,5190.96×
Florida22,6551.13×
New York17,7891.07×
Pennsylvania10,3971.04×
Illinois9,3690.95×
Ohio8,9330.98×
North Carolina8,3220.93×
Georgia7,9980.87×
New Jersey7,5781×
Michigan7,5530.97×
Virginia7,3211.01×
Washington7,0851.19×
Massachusetts6,2671.07×
Arizona6,1161.01×
Tennessee5,5530.93×
Indiana5,5191.02×
Wisconsin4,9821.11×
Missouri4,9031.02×
Colorado4,8081.03×
Maryland4,5120.88×
Alabama4,2441.02×
Minnesota4,1480.97×
South Carolina3,8870.87×
Oregon3,7731.11×
Kansas3,5931.53×
Kentucky3,3700.9×
Oklahoma3,3191.01×
Connecticut3,1141.04×
Louisiana3,0630.8×
Iowa2,7951.14×
Nevada2,7770.97×
Arkansas2,4671.01×
Utah2,4560.92×
Mississippi1,9960.81×
Idaho1,5761.06×
New Mexico1,5711.05×
Hawaii1,4831.16×
Nebraska1,4110.95×
New Hampshire1,2611.08×
West Virginia1,1710.85×
Maine1,0240.96×
Montana9241.12×
Rhode Island8190.87×
Delaware7270.89×
South Dakota7181.05×
Washington, District of Columbia6580.74×
Alaska6341×
North Dakota6151.01×
Vermont4780.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lutein audience
BrandAffinityCategory
AAA (band)380.82×Music & Radio
IAM (band)239.41×Music & Radio
Daisuke Ono539.36×Movies & TV
Fear, and Loathing in Las Vegas134.89×Music & Radio
TRiDENT148.11×Music & Radio
Li Na315.95×Sports
Zatch Bell!334.62×Literature
The Secret in Their Eyes368.68×Movies & TV
Straightener107.37×Music & Radio
Eye relief92.94×Health
National health insurance47.69×Business & Career
Miyavi91.77×Music & Radio
My First Story283.93×Music & Radio
Hyde (musician)55.99×Music & Radio
Sonus Festival200.75×Music & Radio
Man with a Mission165.3×Music & Radio
EWeek141.05×Technology & Electronics
Allison Williams (actress)18.89×Movies & TV
Maximum the Hormone134.99×Music & Radio
Fish oil17.12×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lutein audience
TraitClusterScore
TravellingTHRILL1.55
PatriotismCONSERVATISM1.37
Family OrientationCONSERVATISM1.35
CreativityOPEN1.32
Pet OwnershipJOY1.29
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Lutein
CountryShare
Taiwan38.8%
United States8.3%
Thailand7.6%

See Lutein audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Lutein have in United States?

Lutein has an estimated audience of 297,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Lutein fans?

60.9% of Lutein fans are female, 39.1% are male, with an average age of 40.3 years.

Which brands do Lutein fans like most?

Lutein fans show strongest brand affinity for AAA (band) (380.82×), IAM (band) (239.41×), and Daisuke Ono (539.36×) over the country average.

Where do Lutein fans live in United States?

Lutein fans in United States are most concentrated in California (reach 38,105), Texas (reach 24,519), and Florida (reach 22,655). These three regions account for the largest share of the active audience.

What other brands do Lutein fans also like?

Beyond Lutein itself, the audience over-indexes on IAM (band) (239.41×), Daisuke Ono (539.36×), Fear, and Loathing in Las Vegas (134.89×), and TRiDENT (148.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lutein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.