Rascasse Audience Intelligence

Straightener Audience in United States

A data profile of the people who buy, follow and care about Straightener in United States — modelled from more than twelve digital signal sources. Straightener has an estimated audience of 267,158 people in United States.

#343among Rock in United States#12824among Person in United States#7495in Music & Radio

The average Straightener fan in United States is 33.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Iko Uwais, Translation, Lutein, with strongest over-indexing on Iko Uwais (206.05× the country average).

Demographically, the Straightener audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Straightener fan in United States is balanced, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Iko Uwais.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Straightener profile in United States.

Audience size
267K
in United States
Gender
49.0%♀
51.0% male
Age
33.3
average years
Country rank
#51228
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Straightener fans

49.0% are female, 51.0% are male, average age 33.3.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Straightener audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.3
Estimated audience size267,158
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Straightener audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Straightener audience comes from United States.

Worldwide audience distribution share by country for Straightener
CountryShare
India28.4%
United States24.0%
United Kingdom22.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Straightener audience in United States is strongest.

Fig. 05

Top regions by affinity

Straightener fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K2.04×
02California~50K1.51×
03Oklahoma~4K1.32×
04New Mexico~2K1.30×
05Arizona~7K1.24×
06Kentucky~4K1.23×
07Arkansas~3K1.22×
08Kansas~3K1.22×
09Alabama~4K1.14×
10Iowa~3K1.14×
11Illinois~10K1.13×
12Indiana~6K1.13×
13Louisiana~4K1.13×
14Nebraska~2K1.12×
15Mississippi~2K1.07×
16Ohio~9K1.06×
17Tennessee~6K1.06×
18Nevada~3K1.06×
19West Virginia~1K1.06×
20Utah~3K1.05×
21Missouri~5K1.04×
22Georgia~9K1.03×
23New Jersey~7K1.03×
24Pennsylvania~9K1.01×
25Minnesota~4K1.00×
26South Dakota<1K1.00×
27Idaho~1K0.98×
28North Dakota<1K0.98×
29Washington~5K0.97×
30Colorado~4K0.95×
31Delaware<1K0.94×
32North Carolina~8K0.93×
33Michigan~7K0.93×
34South Carolina~4K0.92×
35Alaska<1K0.92×
36Oregon~3K0.91×
37Vermont<1K0.91×
38Hawaii~1K0.90×
39Montana<1K0.90×
40Virginia~6K0.88×
41Massachusetts~5K0.88×
42Connecticut~2K0.88×
43Rhode Island<1K0.88×
44Wisconsin~4K0.87×
45New Hampshire<1K0.86×
46Maine<1K0.86×
47New York~10K0.83×
48Maryland~4K0.83×
49Washington, District of Columbia<1K0.82×
50Florida~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Straightener, United States
0.78×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Straightener audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Straightener audience
#·InterestCategoryAffinity×
01Iko UwaisMovies & TV206.05×
02LuteinHealth107.37×
03Jabra (headset)Technology & Electronics67.87×
04Drain cleanerHome & Garden49.87×
05TranslationBusiness & Career29.18×
06Audio-TechnicaTechnology & Electronics21.95×
07Armageddon (1998 film)Movies & TV20.00×
08Onet.plNews20.00×
09Tropic ThunderMovies & TV16.07×
10True Food KitchenFood & Beverages12.57×
11Melanie LynskeyMovies & TV11.79×
12Kid RockMusic & Radio8.29×
13Graphic novelLiterature6.42×
14City BankBusiness & Career6.20×
15Winona RyderMovies & TV5.96×
16Music downloadTechnology & Electronics5.82×
17Vinyl RecordsMusic & Radio5.12×
18Planet FitnessSports3.37×
19Musical instrumentMusic & Radio2.49×
20PinterestInternet & Social Media1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Straightener audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Straightener audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM14.42×
TraditionCONSERVATISM1.89×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Straightener audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Community OrientationOPEN0.84×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Straightener have in United States?

Straightener has an estimated audience of 267,158 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Straightener fans?

49.0% of Straightener fans are female, 51.0% are male, with an average age of 33.3 years.

03

Which brands do Straightener fans like most?

Straightener fans show strongest brand affinity for Iko Uwais (206.05×), Translation (29.18×), and Lutein (107.37×) over the country average.

04

Where do Straightener fans live in United States?

Straightener fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Straightener fans also like?

Beyond Straightener itself, the audience over-indexes on Translation (29.18×), Lutein (107.37×), Jabra (headset) (67.87×), and Drain cleaner (49.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Straightener audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Straightener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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