Straightener Audience in United States
Straightener has an estimated audience of 271,960 people in United States. 55.6% are female, 44.4% are male, average age 34.6. Top brand affinities: Iko Uwais, Translation, Jabra (headset), Helen Hunt, Armageddon (1998 film).
Top brand affinities include Iko Uwais, Translation, Jabra (headset), with strongest over-indexing on Iko Uwais (159.62× the country average). Demographically, the Straightener audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Straightener fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 34.6 |
| Estimated audience size | 271,960 |
Audience persona
The typical Straightener fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Iko Uwais.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iko Uwais | 159.62× | Movies & TV |
| Translation | 19.07× | Business & Career |
| Jabra (headset) | 44.96× | Technology & Electronics |
| Helen Hunt | 17.12× | Movies & TV |
| Armageddon (1998 film) | 20× | Movies & TV |
| Lutein | 48.81× | Health |
| Planet Fitness | 3.25× | Sports |
| Hair Extensions | 4.81× | Beauty & Wellness |
| Onet.pl | 20× | News |
| Anime and manga fandom | 4.58× | Literature |
| Kid Rock | 8.12× | Music & Radio |
| Superhero fiction | 7.27× | Literature |
| YouTube Music | 3.53× | Internet & Social Media |
| Boy band | 9.13× | Music & Radio |
| Kia Sportage | 12.74× | Cars & Mobility |
| Pre-school playgroup | 20× | Kids & Family |
| Manga | 3.17× | Literature |
| Folk music | 4.17× | Music & Radio |
| Graphic novel | 5.91× | Literature |
| Kim Cattrall | 11.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 14.04 |
| Tradition | CONSERVATISM | 1.82 |
| Need for Security | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Early Adopter Mentality | POWER | 1.07 |
| LGBTQ+ Identity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.9% |
| United States | 25.5% |
| United Kingdom | 23.8% |
See Straightener audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Straightener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.