Rascasse Audience Intelligence

Allison Williams (actress) Audience in United States

A data profile of the people who buy, follow and care about Allison Williams (actress) in United States — modelled from more than twelve digital signal sources. Allison Williams (actress) has an estimated audience of 3,241,274 people in United States.

#483among Actor Actress or TV Star in United States#1387among Person in United States#1211in Movies & TV

The average Allison Williams (actress) fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include A Beautiful Mind (film), Black Mirror (TV series), John Cleese, with strongest over-indexing on A Beautiful Mind (film) (58.98× the country average).

Demographically, the Allison Williams (actress) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allison Williams (actress) fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for A Beautiful Mind (film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allison Williams (actress) profile in United States.

Audience size
3.2M
in United States
Gender
37.9%♀
62.1% male
Age
40.3
average years
Country rank
#9627
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allison Williams (actress) fans

37.9% are female, 62.1% are male, average age 40.3.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Allison Williams (actress) audience in United States
MetricValue
Female37.9%
Male62.1%
Average age40.3
Estimated audience size3,241,274
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Allison Williams (actress) audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3918%
40-4923%
50+22%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Allison Williams (actress) audience comes from United States.

Worldwide audience distribution share by country for Allison Williams (actress)
CountryShare
United States55.9%
United Kingdom9.5%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allison Williams (actress) audience in United States is strongest.

Fig. 05

Top regions by affinity

Allison Williams (actress) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K1.30×
02Washington, District of Columbia~10K1.28×
03New York~200K1.27×
04Massachusetts~80K1.25×
05Utah~30K1.20×
06Illinois~100K1.17×
07Colorado~60K1.12×
08Vermont~6K1.12×
09Pennsylvania~100K1.11×
10Oregon~40K1.11×
11Minnesota~50K1.10×
12New Hampshire~10K1.09×
13Rhode Island~10K1.07×
14Ohio~100K1.05×
15New Jersey~80K1.05×
16Iowa~30K1.05×
17California~400K1.04×
18Washington~70K1.04×
19Wisconsin~50K1.04×
20Michigan~80K1.03×
21Indiana~60K1.03×
22Idaho~20K1.03×
23Maine~10K1.03×
24Missouri~50K1.02×
25Virginia~80K1.00×
26Nebraska~20K1.00×
27Arizona~60K0.98×
28Tennessee~60K0.98×
29Kansas~20K0.98×
30Montana~9K0.98×
31North Carolina~90K0.97×
32North Dakota~6K0.97×
33Maryland~50K0.96×
34Kentucky~40K0.96×
35Delaware~8K0.95×
36Oklahoma~30K0.94×
37South Dakota~7K0.93×
38Texas~200K0.92×
39Georgia~90K0.91×
40Alaska~6K0.90×
41South Carolina~40K0.88×
42Arkansas~20K0.88×
43West Virginia~10K0.88×
44Louisiana~40K0.87×
45New Mexico~10K0.86×
46Alabama~40K0.85×
47Florida~200K0.83×
48Nevada~30K0.82×
49Mississippi~20K0.78×
50Hawaii~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Allison Williams (actress), United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allison Williams (actress) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allison Williams (actress) audience
#·InterestCategoryAffinity×
01A Beautiful Mind (film)Movies & TV58.98×
02E.T. the Extra-TerrestrialMovies & TV42.29×
03Sung KangMovies & TV38.20×
04John CleeseMovies & TV35.77×
05Black Mirror (TV series)Movies & TV28.36×
06Moonrise KingdomMovies & TV27.87×
07Monty PythonMovies & TV25.91×
08Super Mario GalaxyGames23.56×
09Jack WhitehallMovies & TV18.61×
10Elizabeth BanksMovies & TV11.40×
11Kristen WiigMovies & TV9.58×
1224 (TV series)Movies & TV9.03×
13Hugh JackmanMovies & TV7.77×
14Winona RyderMovies & TV7.54×
1528 Days LaterMovies & TV7.49×
16VuduInternet & Social Media6.58×
17Keke PalmerMovies & TV6.50×
18Obsessed (2009 film)Movies & TV4.45×
19Breakfast televisionMovies & TV3.68×
20Golden Globe AwardMovies & TV3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allison Williams (actress) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allison Williams (actress) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
PatriotismCONSERVATISM1.54×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allison Williams (actress) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.84×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allison Williams (actress) have in United States?

Allison Williams (actress) has an estimated audience of 3,241,274 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Allison Williams (actress) fans?

37.9% of Allison Williams (actress) fans are female, 62.1% are male, with an average age of 40.3 years.

03

Which brands do Allison Williams (actress) fans like most?

Allison Williams (actress) fans show strongest brand affinity for A Beautiful Mind (film) (58.98×), Black Mirror (TV series) (28.36×), and John Cleese (35.77×) over the country average.

04

Where do Allison Williams (actress) fans live in United States?

Allison Williams (actress) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Allison Williams (actress) fans also like?

Beyond Allison Williams (actress) itself, the audience over-indexes on Black Mirror (TV series) (28.36×), John Cleese (35.77×), Sung Kang (38.2×), and Monty Python (25.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Allison Williams (actress). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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