Sung Kang Audience in United States

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Sung Kang has an estimated audience of 726,874 people in United States. 30.2% are female, 69.8% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Charlize Theron, Nathalie Emmanuel, Death Proof, Jason Statham, Jason Momoa.

The average Sung Kang fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlize Theron, Nathalie Emmanuel, Death Proof, with strongest over-indexing on Charlize Theron (90.46× the country average). Demographically, the Sung Kang audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sung Kang fans

Demographic split for Sung Kang audience in United States
MetricValue
Female30.2%
Male69.8%
Average age33.6
Estimated audience size726,874

Audience persona

The typical Sung Kang fan in United States is more male, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Charlize Theron.

Top regions in United States

Top regions ranked by reach for Sung Kang in United States
RegionReachAffinity
California147,0571.84×
Texas89,8321.44×
Florida52,5371.07×
New York42,7621.05×
Georgia29,3851.31×
Illinois27,5661.14×
North Carolina23,3931.07×
Pennsylvania20,7410.85×
Arizona20,2941.37×
New Jersey18,7471.01×
Virginia18,5201.05×
Ohio18,3000.82×
Washington17,7091.21×
Michigan16,5160.87×
Tennessee14,650
Maryland14,6101.17×
Nevada12,6181.79×
Alabama12,6011.24×
Indiana11,9690.9×
Massachusetts11,6190.81×
Colorado10,7880.94×
South Carolina10,5430.96×
Missouri10,0660.86×
Louisiana9,6201.03×
Oklahoma9,3701.16×
Wisconsin9,2520.85×
Minnesota8,9080.86×
Oregon8,7591.05×
Kentucky8,1480.89×
Hawaii6,5832.11×
Connecticut6,4290.88×
Mississippi6,4031.07×
Utah6,3620.98×
Arkansas5,992
Kansas5,4130.94×
Iowa4,6760.78×
New Mexico4,2951.18×
Idaho3,2370.89×
Nebraska2,9500.81×
West Virginia2,3740.7×
Washington, District of Columbia1,7930.82×
New Hampshire1,7700.62×
Delaware1,7320.86×
Rhode Island1,6420.71×
Alaska1,6081.03×
Maine1,5280.59×
Montana1,3610.67×
South Dakota1,3350.79×
North Dakota1,0710.72×
Wyoming7620.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sung Kang audience
BrandAffinityCategory
Charlize Theron90.46×Movies & TV
Nathalie Emmanuel186.23×Movies & TV
Death Proof216.86×Movies & TV
Jason Statham66.25×Movies & TV
Jason Momoa53.65×Movies & TV
Brie Larson83.42×Movies & TV
Paul Walker62.61×Movies & TV
Dungeons & Dragons (TV series)87.2×Movies & TV
Gone in 60 Seconds (2000 film)138.6×Movies & TV
Misfits (TV series)123.71×Movies & TV
Rush (2013 film)107.27×Movies & TV
Need for Speed (film)141.11×Movies & TV
Collateral (film)99.91×Movies & TV
Person of Interest (TV series)74.84×Movies & TV
Mission: Impossible (film series)29.58×Movies & TV
Prison Break46.13×Movies & TV
John Cena20×Sports
Superman5.98×Movies & TV
Allison Williams (actress)38.2×Movies & TV
Agents of S.H.I.E.L.D.59.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sung Kang audience
TraitClusterScore
ExtroversionTHRILL1.23
Need for SecurityCONSERVATISM1.13
Family OrientationCONSERVATISM1.08
Social Media UsageJOY1.05
Convenience OrientationPREMIUM1.03
Early Adopter MentalityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Sung Kang
CountryShare
United States22.6%
Brazil7.8%
India5.5%

See Sung Kang audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sung Kang have in United States?

Sung Kang has an estimated audience of 726,874 people in United States, concentrated in California and Texas.

What is the gender split and age of Sung Kang fans?

30.2% of Sung Kang fans are female, 69.8% are male, with an average age of 33.6 years.

Which brands do Sung Kang fans like most?

Sung Kang fans show strongest brand affinity for Charlize Theron (90.46×), Nathalie Emmanuel (186.23×), and Death Proof (216.86×) over the country average.

Where do Sung Kang fans live in United States?

Sung Kang fans in United States are most concentrated in California (reach 147,057), Texas (reach 89,832), and Florida (reach 52,537). These three regions account for the largest share of the active audience.

What other brands do Sung Kang fans also like?

Beyond Sung Kang itself, the audience over-indexes on Nathalie Emmanuel (186.23×), Death Proof (216.86×), Jason Statham (66.25×), and Jason Momoa (53.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sung Kang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.