A data profile of the people who buy, follow and care about Rush (2013 film) in United States — modelled from more than twelve digital signal sources. Rush (2013 film) has an estimated audience of 1,363,160 people in United States.
The average Rush (2013 film) fan in United States is 27.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, South Carolina, Texas.
Top brand affinities include Requiem for a Dream, Death Proof, Sung Kang, with strongest over-indexing on Requiem for a Dream (175.78× the country average).
Demographically, the Rush (2013 film) audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rush (2013 film) fan in United States is more female, around 27.7 years old, with strong Patriotism tendencies and a notable affinity for Requiem for a Dream.
The key figures that characterise the Rush (2013 film) profile in United States.
60.6% are female, 39.4% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 27.7 |
| Estimated audience size | 1,363,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 59% | |
| 20-29 | 16% | |
| 30-39 | 9% | |
| 40-49 | 9% | |
| 50+ | 6% |
Where the Rush (2013 film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~100K | 5.91× | |
| 02 | Utah | ~30K | 3.11× | |
| 03 | Illinois | ~70K | 1.78× | |
| 04 | Alaska | ~4K | 1.51× | |
| 05 | Kansas | ~10K | 1.17× | |
| 06 | Missouri | ~20K | 1.13× | |
| 07 | Idaho | ~7K | 1.05× | |
| 08 | Arizona | ~30K | 1.04× | |
| 09 | Michigan | ~30K | 0.97× | |
| 10 | South Dakota | ~3K | 0.97× | |
| 11 | Colorado | ~20K | 0.94× | |
| 12 | Ohio | ~40K | 0.92× | |
| 13 | Georgia | ~40K | 0.92× | |
| 14 | Indiana | ~20K | 0.91× | |
| 15 | Arkansas | ~9K | 0.90× | |
| 16 | New Hampshire | ~4K | 0.90× | |
| 17 | Texas | ~90K | 0.88× | |
| 18 | North Carolina | ~30K | 0.87× | |
| 19 | Washington | ~20K | 0.87× | |
| 20 | Wisconsin | ~20K | 0.87× | |
| 21 | Vermont | ~2K | 0.87× | |
| 22 | Oregon | ~10K | 0.86× | |
| 23 | New Mexico | ~5K | 0.86× | |
| 24 | Maine | ~4K | 0.85× | |
| 25 | New York | ~60K | 0.84× | |
| 26 | West Virginia | ~5K | 0.83× | |
| 27 | Pennsylvania | ~30K | 0.82× | |
| 28 | California | ~100K | 0.81× | |
| 29 | Montana | ~3K | 0.81× | |
| 30 | Massachusetts | ~20K | 0.80× | |
| 31 | Connecticut | ~10K | 0.78× | |
| 32 | Mississippi | ~8K | 0.78× | |
| 33 | Tennessee | ~20K | 0.77× | |
| 34 | Minnesota | ~10K | 0.77× | |
| 35 | Oklahoma | ~10K | 0.76× | |
| 36 | Iowa | ~8K | 0.76× | |
| 37 | Nebraska | ~5K | 0.76× | |
| 38 | Rhode Island | ~3K | 0.76× | |
| 39 | Florida | ~60K | 0.75× | |
| 40 | Kentucky | ~10K | 0.75× | |
| 41 | Alabama | ~10K | 0.74× | |
| 42 | Delaware | ~3K | 0.74× | |
| 43 | Louisiana | ~10K | 0.73× | |
| 44 | New Jersey | ~20K | 0.72× | |
| 45 | Virginia | ~20K | 0.72× | |
| 46 | Nevada | ~9K | 0.71× | |
| 47 | North Dakota | ~2K | 0.70× | |
| 48 | Washington, District of Columbia | ~2K | 0.65× | |
| 49 | Maryland | ~10K | 0.64× | |
| 50 | Hawaii | ~3K | 0.63× |
The strongest cross-interests of the Rush (2013 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Requiem for a Dream | Movies & TV | 175.78× | ||
| 02 | Death Proof | Movies & TV | 113.70× | ||
| 03 | Sung Kang | Movies & TV | 107.27× | ||
| 04 | Agents of S.H.I.E.L.D. | Movies & TV | 35.48× | ||
| 05 | The Expendables (film series) | Movies & TV | 32.63× | ||
| 06 | Hawaii Five-0 | Movies & TV | 26.19× | ||
| 07 | Easy Rider | Movies & TV | 21.48× | ||
| 08 | School of Rock | Movies & TV | 16.43× | ||
| 09 | The Equalizer | Movies & TV | 16.18× | ||
| 10 | Elisabeth Moss | Movies & TV | 15.08× | ||
| 11 | Sweetgreen | Food & Beverages | 8.67× | ||
| 12 | Patricia Arquette | Movies & TV | 8.67× | ||
| 13 | Pretty Little Liars (TV series) | Movies & TV | 7.98× | ||
| 14 | Sylvester Stallone | Movies & TV | 5.94× | ||
| 15 | Morena Baccarin | Movies & TV | 5.75× | ||
| 16 | Formula One | Sports | 5.40× | ||
| 17 | Chuck Norris | Movies & TV | 4.38× | ||
| 18 | FedEx | Business & Career | 2.59× | ||
| 19 | Subway | Food & Beverages | 2.16× | ||
| 20 | Pizza Hut | Food & Beverages | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Convenience Orientation | PREMIUM | 1.64× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Rush (2013 film) has an estimated audience of 1,363,160 people in United States, concentrated in California and South Carolina.
60.6% of Rush (2013 film) fans are female, 39.4% are male, with an average age of 27.7 years.
Rush (2013 film) fans show strongest brand affinity for Requiem for a Dream (175.78×), Death Proof (113.7×), and Sung Kang (107.27×) over the country average.
Rush (2013 film) fans in United States are most concentrated in California (reach ~100K), South Carolina (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Rush (2013 film) itself, the audience over-indexes on Death Proof (113.7×), Sung Kang (107.27×), Agents of S.H.I.E.L.D. (35.48×), and School of Rock (16.43×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rush (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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