Rascasse Audience Intelligence

Rush (2013 film) Audience in United States

A data profile of the people who buy, follow and care about Rush (2013 film) in United States — modelled from more than twelve digital signal sources. Rush (2013 film) has an estimated audience of 1,363,160 people in United States.

The average Rush (2013 film) fan in United States is 27.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, South Carolina, Texas.

Top brand affinities include Requiem for a Dream, Death Proof, Sung Kang, with strongest over-indexing on Requiem for a Dream (175.78× the country average).

Demographically, the Rush (2013 film) audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rush (2013 film) fan in United States is more female, around 27.7 years old, with strong Patriotism tendencies and a notable affinity for Requiem for a Dream.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rush (2013 film) profile in United States.

Audience size
1.4M
in United States
Gender
60.6%
39.4% male
Age
27.7
average years
Country rank
#19039
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rush (2013 film) viewers

60.6% are female, 39.4% are male, average age 27.7.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Rush (2013 film) audience in United States
MetricValue
Female60.6%
Male39.4%
Average age27.7
Estimated audience size1,363,160
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Rush (2013 film) audience in United States
Age bracketShare%
16-1959%
20-2916%
30-399%
40-499%
50+6%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Rush (2013 film) audience comes from United States.

Worldwide audience distribution share by country for Rush (2013 film)
CountryShare
United States21.2%
India17.9%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rush (2013 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rush (2013 film) fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K5.91×
02Utah~30K3.11×
03Illinois~70K1.78×
04Alaska~4K1.51×
05Kansas~10K1.17×
06Missouri~20K1.13×
07Idaho~7K1.05×
08Arizona~30K1.04×
09Michigan~30K0.97×
10South Dakota~3K0.97×
11Colorado~20K0.94×
12Ohio~40K0.92×
13Georgia~40K0.92×
14Indiana~20K0.91×
15Arkansas~9K0.90×
16New Hampshire~4K0.90×
17Texas~90K0.88×
18North Carolina~30K0.87×
19Washington~20K0.87×
20Wisconsin~20K0.87×
21Vermont~2K0.87×
22Oregon~10K0.86×
23New Mexico~5K0.86×
24Maine~4K0.85×
25New York~60K0.84×
26West Virginia~5K0.83×
27Pennsylvania~30K0.82×
28California~100K0.81×
29Montana~3K0.81×
30Massachusetts~20K0.80×
31Connecticut~10K0.78×
32Mississippi~8K0.78×
33Tennessee~20K0.77×
34Minnesota~10K0.77×
35Oklahoma~10K0.76×
36Iowa~8K0.76×
37Nebraska~5K0.76×
38Rhode Island~3K0.76×
39Florida~60K0.75×
40Kentucky~10K0.75×
41Alabama~10K0.74×
42Delaware~3K0.74×
43Louisiana~10K0.73×
44New Jersey~20K0.72×
45Virginia~20K0.72×
46Nevada~9K0.71×
47North Dakota~2K0.70×
48Washington, District of Columbia~2K0.65×
49Maryland~10K0.64×
50Hawaii~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Rush (2013 film), United States
0.63×1.00×5.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rush (2013 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rush (2013 film) audience
#·InterestCategoryAffinity×
01Requiem for a DreamMovies & TV175.78×
02Death ProofMovies & TV113.70×
03Sung KangMovies & TV107.27×
04Agents of S.H.I.E.L.D.Movies & TV35.48×
05The Expendables (film series)Movies & TV32.63×
06Hawaii Five-0Movies & TV26.19×
07Easy RiderMovies & TV21.48×
08School of RockMovies & TV16.43×
09The EqualizerMovies & TV16.18×
10Elisabeth MossMovies & TV15.08×
11SweetgreenFood & Beverages8.67×
12Patricia ArquetteMovies & TV8.67×
13Pretty Little Liars (TV series)Movies & TV7.98×
14Sylvester StalloneMovies & TV5.94×
15Morena BaccarinMovies & TV5.75×
16Formula OneSports5.40×
17Chuck NorrisMovies & TV4.38×
18FedExBusiness & Career2.59×
19SubwayFood & Beverages2.16×
20Pizza HutFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rush (2013 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rush (2013 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.64×
IndividualismJOY1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rush (2013 film) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
Design AffinityPREMIUM0.75×
DIY MentalityTHRILL0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rush (2013 film) have in United States?

Rush (2013 film) has an estimated audience of 1,363,160 people in United States, concentrated in California and South Carolina.

02

What is the gender split and age of Rush (2013 film) viewers?

60.6% of Rush (2013 film) fans are female, 39.4% are male, with an average age of 27.7 years.

03

Which brands do Rush (2013 film) fans like most?

Rush (2013 film) fans show strongest brand affinity for Requiem for a Dream (175.78×), Death Proof (113.7×), and Sung Kang (107.27×) over the country average.

04

Where do Rush (2013 film) fans live in United States?

Rush (2013 film) fans in United States are most concentrated in California (reach ~100K), South Carolina (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rush (2013 film) fans also like?

Beyond Rush (2013 film) itself, the audience over-indexes on Death Proof (113.7×), Sung Kang (107.27×), Agents of S.H.I.E.L.D. (35.48×), and School of Rock (16.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rush (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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