Rush (2013 film) Audience in United States

Rush (2013 film) has an estimated audience of 1,253,349 people in United States. 60.6% are female, 39.4% are male, average age 27.7. Top regions: California, South Carolina, Texas. Top brand affinities: Death Proof, Requiem for a Dream, Sung Kang, Agents of S.H.I.E.L.D., The Expendables (film series).

The average Rush (2013 film) fan in United States is 27.7 years old, more female, and lives primarily in California. The audience is concentrated in California, South Carolina, Texas. Top brand affinities include Death Proof, Requiem for a Dream, Sung Kang, with strongest over-indexing on Death Proof (130.65× the country average). Demographically, the Rush (2013 film) audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Rush (2013 film) fans

Demographic split for Rush (2013 film) audience in United States
MetricValue
Female60.6%
Male39.4%
Average age27.7
Estimated audience size1,253,349

Audience persona

The typical Rush (2013 film) fan in United States is more female, around 27.7 years old, with strong Extroversion tendencies and a notable affinity for Death Proof.

Top regions in United States

Top regions ranked by reach for Rush (2013 film) in United States
RegionReachAffinity
California116,2810.84×
South Carolina114,4556.07×
Texas98,9960.92×
Illinois80,4961.93×
Florida64,5820.76×
New York59,6410.85×
Georgia38,9471.01×
Utah37,5023.34×
Ohio34,5510.89×
North Carolina34,1940.91×
Pennsylvania34,0840.81×
Michigan32,8841×
Arizona27,4061.07×
Missouri23,6471.17×
New Jersey23,2140.73×
Virginia22,9510.75×
Washington22,5720.9×
Indiana20,4290.89×
Massachusetts19,5340.79×
Tennessee19,1000.76×
Colorado19,0880.97×
Wisconsin15,4380.82×
Minnesota13,9280.78×
Maryland13,4250.62×
Alabama12,9460.74×
Oregon12,6110.88×
Kansas12,0081.22×
Louisiana11,2370.7×
Kentucky11,2030.71×
Oklahoma10,4190.75×
Arkansas9,2430.9×
Connecticut9,0080.72×
Nevada8,5810.71×
Mississippi7,8440.76×
Iowa7,7390.75×
Idaho6,7691.08×
New Mexico5,2410.83×
Nebraska4,6660.74×
West Virginia4,4150.76×
New Hampshire3,9130.79×
Alaska3,6271.35×
Maine3,6060.8×
Hawaii3,3060.61×
Rhode Island2,7250.68×
South Dakota2,6810.93×
Montana2,6050.75×
Washington, District of Columbia2,3970.64×
Delaware2,3150.67×
Vermont1,7010.77×
North Dakota1,5280.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rush (2013 film) audience
BrandAffinityCategory
Death Proof130.65×Movies & TV
Requiem for a Dream71.68×Movies & TV
Sung Kang115.05×Movies & TV
Agents of S.H.I.E.L.D.42.5×Movies & TV
The Expendables (film series)34.81×Movies & TV
School of Rock15.23×Movies & TV
The Equalizer17.27×Movies & TV
Hawaii Five-028.18×Movies & TV
Superman1.99×Movies & TV
Jack Black8.67×Movies & TV
Sweetgreen7.45×Food & Beverages
Chuck Norris3.91×Movies & TV
Pretty Little Liars (TV series)8.67×Movies & TV
Phineas and Ferb8.67×Movies & TV
Jason Bateman5.8×Movies & TV
Morena Baccarin7.06×Movies & TV
Inglourious Basterds8.67×Movies & TV
Scooby-Doo2.89×Movies & TV
Knight Rider (1982 TV series)19.37×Movies & TV
Livemusic2.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rush (2013 film) audience
TraitClusterScore
ExtroversionTHRILL1.66
PatriotismCONSERVATISM1.42
LGBTQ+ IdentityOPEN1.22
Community OrientationOPEN1.18
Early Adopter MentalityPOWER1.18
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Rush (2013 film)
CountryShare
India24.8%
United States18.8%
Japan7.9%

See Rush (2013 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Rush (2013 film) have in United States?

Rush (2013 film) has an estimated audience of 1,253,349 people in United States, concentrated in California and South Carolina.

What is the gender split and age of Rush (2013 film) fans?

60.6% of Rush (2013 film) fans are female, 39.4% are male, with an average age of 27.7 years.

Which brands do Rush (2013 film) fans like most?

Rush (2013 film) fans show strongest brand affinity for Death Proof (130.65×), Requiem for a Dream (71.68×), and Sung Kang (115.05×) over the country average.

Where do Rush (2013 film) fans live in United States?

Rush (2013 film) fans in United States are most concentrated in California (reach 116,281), South Carolina (reach 114,455), and Texas (reach 98,996). These three regions account for the largest share of the active audience.

What other brands do Rush (2013 film) fans also like?

Beyond Rush (2013 film) itself, the audience over-indexes on Requiem for a Dream (71.68×), Sung Kang (115.05×), Agents of S.H.I.E.L.D. (42.5×), and The Expendables (film series) (34.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rush (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.