Collateral (film) Audience in United States

Collateral (film) has an estimated audience of 1,005,474 people in United States. 32.0% are female, 68.0% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Ian McShane, Death Proof, Armageddon (1998 film), The Last Ship (TV series), Sung Kang.

The average Collateral (film) fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ian McShane, Death Proof, Armageddon (1998 film), with strongest over-indexing on Ian McShane (119.77× the country average). Demographically, the Collateral (film) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Collateral (film) fans

Demographic split for Collateral (film) audience in United States
MetricValue
Female32.0%
Male68.0%
Average age36.0
Estimated audience size1,005,474

Audience persona

The typical Collateral (film) fan in United States is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Ian McShane.

Top regions in United States

Top regions ranked by reach for Collateral (film) in United States
RegionReachAffinity
California143,9651.3×
Texas90,0701.04×
New York72,4091.29×
Florida69,0171.01×
Illinois39,4551.18×
Pennsylvania34,8741.03×
Georgia33,6881.09×
North Carolina30,6031.01×
Ohio30,4780.98×
Virginia27,7861.13×
New Jersey26,2251.03×
Michigan25,6060.97×
Washington24,7721.23×
Massachusetts22,9851.16×
Arizona21,3361.04×
Tennessee20,1581×
Maryland17,9781.04×
Indiana17,4070.95×
Colorado17,2691.09×
Missouri16,3051.01×
South Carolina14,8200.98×
Wisconsin14,6540.97×
Minnesota14,2610.99×
Oregon14,1491.23×
Alabama12,8190.91×
Louisiana12,6410.97×
Kentucky11,1960.89×
Oklahoma10,8350.97×
Connecticut10,2181.01×
Nevada9,6530.99×
Utah9,0201×
Kansas8,0831.02×
Arkansas7,5890.92×
Iowa7,5830.92×
Mississippi7,5570.91×
Nebraska4,6430.92×
Hawaii4,5681.06×
Idaho4,5630.91×
New Mexico4,5610.9×
Washington, District of Columbia4,0941.35×
New Hampshire3,6820.93×
West Virginia3,4390.73×
Maine3,3810.94×
Rhode Island3,2771.02×
Montana2,7050.97×
Delaware2,3690.85×
Alaska1,9320.9×
South Dakota1,8300.79×
Vermont1,6520.94×
North Dakota1,5150.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Collateral (film) audience
BrandAffinityCategory
Ian McShane119.77×Movies & TV
Death Proof125.53×Movies & TV
Armageddon (1998 film)79.97×Movies & TV
The Last Ship (TV series)117.26×Movies & TV
Sung Kang86.82×Movies & TV
Revenge (TV series)39.69×Movies & TV
Kill Bill33.94×Movies & TV
Oblivion (2013 film)51.22×Movies & TV
Robert Pattinson24.14×Movies & TV
Snow White and the Huntsman76.42×Movies & TV
The Big Lebowski34.3×Movies & TV
Diane Keaton10.11×Movies & TV
The Expendables (film series)57.83×Movies & TV
Miami Vice39.26×Movies & TV
Big Little Lies (TV series)26.89×Movies & TV
Fandango13.85×Travel & Leisure
Avatar (2009 film)26.1×Movies & TV
London Has Fallen44.17×Movies & TV
Business card21.05×Business & Career
Titanic (1997 film)17.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Collateral (film) audience
TraitClusterScore
Quality AwarenessPREMIUM1.42
Career OrientationPOWER1.41
IndulgenceJOY1.27
Need for SecurityCONSERVATISM1.26
ExtroversionTHRILL1.17
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Collateral (film)
CountryShare
United States20.6%
United Kingdom7.0%
China6.1%

See Collateral (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Collateral (film) have in United States?

Collateral (film) has an estimated audience of 1,005,474 people in United States, concentrated in California and Texas.

What is the gender split and age of Collateral (film) fans?

32.0% of Collateral (film) fans are female, 68.0% are male, with an average age of 36.0 years.

Which brands do Collateral (film) fans like most?

Collateral (film) fans show strongest brand affinity for Ian McShane (119.77×), Death Proof (125.53×), and Armageddon (1998 film) (79.97×) over the country average.

Where do Collateral (film) fans live in United States?

Collateral (film) fans in United States are most concentrated in California (reach 143,965), Texas (reach 90,070), and New York (reach 72,409). These three regions account for the largest share of the active audience.

What other brands do Collateral (film) fans also like?

Beyond Collateral (film) itself, the audience over-indexes on Death Proof (125.53×), Armageddon (1998 film) (79.97×), The Last Ship (TV series) (117.26×), and Sung Kang (86.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Collateral (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.