Rascasse Audience Intelligence

Business card Audience in United States

A data profile of the people who buy, follow and care about Business card in United States — modelled from more than twelve digital signal sources. Business card has an estimated audience of 3,414,424 people in United States.

#4735among Topic in United States#785in Business & Career

The average Business card fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online community, Production company, Staples Inc., with strongest over-indexing on Online community (12.28× the country average).

Demographically, the Business card audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business card fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Online community.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business card profile in United States.

Audience size
3.4M
in United States
Gender
62.0%♀
38.0% male
Age
40.1
average years
Country rank
#9228
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business card fans

62.0% are female, 38.0% are male, average age 40.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Business card audience in United States
MetricValue
Female62.0%
Male38.0%
Average age40.1
Estimated audience size3,414,424
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Business card audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Business card audience comes from United States.

Worldwide audience distribution share by country for Business card
CountryShare
United States26.4%
Japan7.6%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business card audience in United States is strongest.

Fig. 05

Top regions by affinity

Business card fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.35×
02Oklahoma~50K1.32×
03Alabama~60K1.27×
04Arkansas~40K1.25×
05Tennessee~80K1.23×
06South Carolina~60K1.23×
07Florida~300K1.22×
08Idaho~20K1.22×
09Georgia~100K1.21×
10Texas~300K1.19×
11Louisiana~50K1.19×
12New Mexico~20K1.16×
13Montana~10K1.16×
14Arizona~80K1.15×
15North Carolina~100K1.14×
16Kentucky~50K1.11×
17Missouri~60K1.07×
18Wyoming~5K1.07×
19Kansas~30K1.05×
20Colorado~60K1.04×
21Nevada~30K1.04×
22Maine~10K1.04×
23Indiana~60K1.03×
24West Virginia~20K1.03×
25Michigan~90K0.98×
26Oregon~40K0.97×
27Utah~30K0.97×
28Ohio~100K0.96×
29California~400K0.94×
30Nebraska~20K0.93×
31South Dakota~7K0.92×
32Virginia~70K0.90×
33New Hampshire~10K0.89×
34Wisconsin~50K0.88×
35Iowa~20K0.88×
36Connecticut~30K0.87×
37Pennsylvania~100K0.86×
38New Jersey~70K0.86×
39North Dakota~6K0.86×
40Delaware~8K0.85×
41Illinois~100K0.84×
42Washington~60K0.83×
43Maryland~50K0.83×
44Rhode Island~9K0.81×
45Hawaii~10K0.80×
46Alaska~6K0.80×
47Minnesota~40K0.79×
48New York~100K0.78×
49Massachusetts~50K0.77×
50Washington, District of Columbia~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Business card, United States
0.66×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business card audience
#·InterestCategoryAffinity×
01Visual Art'sBrand64.69×
02BrochureHome & Garden42.59×
03Business process outsourcingBusiness & Career19.49×
04Collateral (film)Movies & TV16.99×
05Online communityTechnology & Electronics12.28×
06Production companyMovies & TV11.97×
07Offset printingBusiness & Career8.86×
08Staples Inc.Business & Career8.44×
09Small Business AdministrationBusiness & Career6.17×
10Business opportunityBusiness & Career6.13×
11LogoBusiness & Career6.11×
12Self-employmentBusiness & Career3.50×
13Subscription business modelShopping3.43×
14Drop shippingShopping3.19×
15OnlyFansTechnology & Electronics2.27×
16Social networking serviceTechnology & Electronics1.89×
17AdvertisingBusiness & Career1.80×
18EmailTechnology & Electronics1.78×
19PrintingTechnology & Electronics1.69×
20Social networkInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business card audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
Early Adopter MentalityPOWER1.50×
Social Media UsageJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business card audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
PatriotismCONSERVATISM0.98×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business card have in United States?

Business card has an estimated audience of 3,414,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business card fans?

62.0% of Business card fans are female, 38.0% are male, with an average age of 40.1 years.

03

Which brands do Business card fans like most?

Business card fans show strongest brand affinity for Online community (12.28×), Production company (11.97×), and Staples Inc. (8.44×) over the country average.

04

Where do Business card fans live in United States?

Business card fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Business card fans also like?

Beyond Business card itself, the audience over-indexes on Production company (11.97×), Staples Inc. (8.44×), Visual Art's (64.69×), and Subscription business model (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →