Logo Audience in United States

Logo logo

Logo has an estimated audience of 7,197,003 people in United States. 55.3% are female, 44.7% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, DeviantArt, Capital One, Enterprise Rent-A-Car.

The average Logo fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, DeviantArt, with strongest over-indexing on Google Maps (5.64× the country average). Demographically, the Logo audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Logo fans

Demographic split for Logo audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.5
Estimated audience size7,197,003

Audience persona

The typical Logo fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Logo in United States
RegionReachAffinity
California989,2811.25×
Texas774,1551.25×
Florida664,6971.36×
New York448,0501.11×
Georgia281,4241.27×
Illinois244,7281.02×
Pennsylvania239,4250.99×
North Carolina234,6681.08×
Ohio213,1590.96×
New Jersey211,4861.16×
Arizona196,0201.33×
Virginia193,9211.11×
Michigan173,4950.92×
Washington167,4291.16×
Tennessee158,2961.1×
Indiana143,4781.09×
Alabama130,2041.3×
Maryland126,4701.02×
Massachusetts122,3440.86×
Missouri122,1291.05×
South Carolina111,2691.03×
Louisiana100,1271.08×
Colorado99,5420.88×
Oklahoma96,9221.21×
Kentucky91,2391.01×
Wisconsin90,5630.84×
Minnesota87,5040.85×
Oregon84,5651.03×
Utah72,9881.13×
Connecticut71,3890.99×
Nevada66,7160.96×
Arkansas63,5111.07×
Mississippi63,2661.07×
Kansas56,2820.99×
Iowa55,1100.93×
Idaho37,9091.05×
Nebraska35,9881×
West Virginia30,6410.91×
Hawaii30,4700.98×
New Mexico30,4340.84×
Washington, District of Columbia21,5491×
New Hampshire20,8860.74×
Rhode Island18,9350.83×
Maine17,8440.69×
Montana15,2810.77×
Delaware15,2330.77×
North Dakota14,2200.96×
Alaska13,7600.89×
South Dakota13,3190.8×
Vermont7,7250.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Logo audience
BrandAffinityCategory
Google Maps5.64×Internet & Social Media
Indeed.com4.88×Business & Career
DeviantArt5.45×Internet & Social Media
Capital One3.03×Business & Career
Enterprise Rent-A-Car4.15×Cars & Mobility
DuckDuckGo5.99×Internet & Social Media
Google News3.6×News
StubHub5.03×Travel & Leisure
Khan Academy4.5×Business & Career
Apple Store4.24×Shopping
DocuSign6.11×Technology & Electronics
Circle K3.7×Shopping
Wingstop2.22×Food & Beverages
Planet Fitness1.88×Sports
Livemusic2.5×Music & Radio
Vistaprint6.11×Business & Career
ICloud4.3×Technology & Electronics
LinkedIn1.67×Internet & Social Media
Income tax5.45×Business & Career
Whataburger2.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Logo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Luxury OrientationPREMIUM1.79
Early Adopter MentalityPOWER1.74
SustainabilityBALANCE1.47
IndulgenceJOY1.45
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Logo
CountryShare
United States34.1%
United Kingdom6.6%
Indonesia4.2%

See Logo audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Logo have in United States?

Logo has an estimated audience of 7,197,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Logo fans?

55.3% of Logo fans are female, 44.7% are male, with an average age of 38.5 years.

Which brands do Logo fans like most?

Logo fans show strongest brand affinity for Google Maps (5.64×), Indeed.com (4.88×), and DeviantArt (5.45×) over the country average.

Where do Logo fans live in United States?

Logo fans in United States are most concentrated in California (reach 989,281), Texas (reach 774,155), and Florida (reach 664,697). These three regions account for the largest share of the active audience.

What other brands do Logo fans also like?

Beyond Logo itself, the audience over-indexes on Indeed.com (4.88×), DeviantArt (5.45×), Capital One (3.03×), and Enterprise Rent-A-Car (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Logo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.