Rascasse Audience Intelligence

Logo Audience in United States

A data profile of the people who buy, follow and care about Logo in United States — modelled from more than twelve digital signal sources. Logo has an estimated audience of 7,197,003 people in United States.

#2965among Topic in United States#460in Business & Career

The average Logo fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Whataburger, Indeed.com, with strongest over-indexing on Innovation (3.19× the country average).

Demographically, the Logo audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Logo fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logo profile in United States.

Audience size
7.2M
in United States
Gender
55.3%♀
44.7% male
Age
38.5
average years
Country rank
#4903
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Logo fans

55.3% are female, 44.7% are male, average age 38.5.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Logo audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.5
Estimated audience size7,197,003
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Logo audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Logo audience comes from United States.

Worldwide audience distribution share by country for Logo
CountryShare
United States34.0%
United Kingdom6.6%
Indonesia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logo audience in United States is strongest.

Fig. 05

Top regions by affinity

Logo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.27×
02Georgia~300K1.23×
03Oklahoma~100K1.22×
04Florida~600K1.20×
05Alabama~100K1.20×
06California~900K1.19×
07Arizona~200K1.19×
08Indiana~200K1.14×
09Louisiana~100K1.14×
10Washington~200K1.13×
11South Carolina~100K1.13×
12Utah~70K1.12×
13Arkansas~70K1.12×
14Kentucky~100K1.11×
15Kansas~60K1.10×
16Missouri~100K1.09×
17Idaho~40K1.09×
18North Carolina~200K1.08×
19Nebraska~40K1.08×
20New Jersey~200K1.07×
21Virginia~200K1.07×
22Mississippi~60K1.06×
23Tennessee~100K1.04×
24Pennsylvania~200K1.02×
25Illinois~200K1.02×
26Maryland~100K1.02×
27Hawaii~30K1.01×
28North Dakota~10K1.01×
29South Dakota~20K1.00×
30New York~400K0.99×
31Ohio~200K0.99×
32Oregon~80K0.98×
33Iowa~60K0.97×
34West Virginia~30K0.97×
35Connecticut~70K0.96×
36Michigan~200K0.91×
37Nevada~60K0.91×
38Alaska~10K0.91×
39Washington, District of Columbia~20K0.89×
40Colorado~100K0.88×
41New Mexico~30K0.88×
42Rhode Island~20K0.87×
43Minnesota~90K0.85×
44Massachusetts~100K0.83×
45Wisconsin~90K0.83×
46Montana~20K0.83×
47Delaware~20K0.81×
48New Hampshire~20K0.78×
49Maine~20K0.71×
50Vermont~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Logo, United States
0.68×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logo audience
#·InterestCategoryAffinity×
01Business cardBusiness & Career6.11×
02El Pollo LocoFood & Beverages3.50×
03WhataburgerFood & Beverages3.20×
04InnovationBusiness & Career3.19×
05Apple StoreShopping2.58×
06Jersey Mike's SubsFood & Beverages2.55×
07Dunkin' DonutsFood & Beverages2.11×
08Nordstrom rackFashion & Accessoires1.92×
09Renewable energyBusiness & Career1.89×
10Real propertyHome & Garden1.75×
11Indeed.comBusiness & Career1.74×
12WingstopFood & Beverages1.69×
13FedExBusiness & Career1.66×
14MuseumArts & Culture1.59×
15Ace HardwareHome & Garden1.59×
16J. C. PenneyShopping1.58×
17Google MapsInternet & Social Media1.55×
18IKEAHome & Garden1.53×
19Discount storesShopping1.52×
20Best BuyShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Logo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
Price SensitivityPREMIUM1.72×
Early Adopter MentalityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Logo audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
MindfulnessBALANCE0.97×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Logo have in United States?

Logo has an estimated audience of 7,197,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Logo fans?

55.3% of Logo fans are female, 44.7% are male, with an average age of 38.5 years.

03

Which brands do Logo fans like most?

Logo fans show strongest brand affinity for Innovation (3.19×), Whataburger (3.2×), and Indeed.com (1.74×) over the country average.

04

Where do Logo fans live in United States?

Logo fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Logo fans also like?

Beyond Logo itself, the audience over-indexes on Whataburger (3.2×), Indeed.com (1.74×), Nordstrom rack (1.92×), and Google Maps (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Logo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Logo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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