Logo Audience in United States

Logo logo

Logo has an estimated audience of 7,197,003 people in United States. 55.3% are female, 44.7% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Mangaka, Natural rubber, Governor of Michigan, Historic site.

The average Logo fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Mangaka, Natural rubber, with strongest over-indexing on Jesse Plemons (6.11× the country average). Demographically, the Logo audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Logo fans

Demographic split for Logo audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.5
Estimated audience size7,197,003

Audience persona

The typical Logo fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Logo in United States
RegionReachAffinity
California989,2811.25×
Texas774,1551.25×
Florida664,6971.36×
New York448,0501.11×
Georgia281,4241.27×
Illinois244,7281.02×
Pennsylvania239,4250.99×
North Carolina234,6681.08×
Ohio213,1590.96×
New Jersey211,4861.16×
Arizona196,0201.33×
Virginia193,9211.11×
Michigan173,4950.92×
Washington167,4291.16×
Tennessee158,2961.1×
Indiana143,4781.09×
Alabama130,2041.3×
Maryland126,4701.02×
Massachusetts122,3440.86×
Missouri122,1291.05×
South Carolina111,2691.03×
Louisiana100,1271.08×
Colorado99,5420.88×
Oklahoma96,9221.21×
Kentucky91,2391.01×
Wisconsin90,5630.84×
Minnesota87,5040.85×
Oregon84,5651.03×
Utah72,9881.13×
Connecticut71,3890.99×
Nevada66,7160.96×
Arkansas63,5111.07×
Mississippi63,2661.07×
Kansas56,2820.99×
Iowa55,1100.93×
Idaho37,9091.05×
Nebraska35,9881×
West Virginia30,6410.91×
Hawaii30,4700.98×
New Mexico30,4340.84×
Washington, District of Columbia21,5491×
New Hampshire20,8860.74×
Rhode Island18,9350.83×
Maine17,8440.69×
Montana15,2810.77×
Delaware15,2330.77×
North Dakota14,2200.96×
Alaska13,7600.89×
South Dakota13,3190.8×
Vermont7,7250.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Logo audience
BrandAffinityCategory
Jesse Plemons6.11×Movies & TV
Mangaka6.11×Literature
Natural rubber1.73×Cars & Mobility
Governor of Michigan6.11×Politics & Society
Historic site3.41×Arts & Culture
Mathcore6.11×Music & Radio
Home equity1.5×Home & Garden
Bank account1.82×Business & Career
Vocal harmony3.06×Music & Radio
Home staging3.25×Home & Garden
Staycation2.01×Home & Garden
JDSU1.85×Business & Career
Fairy godmother4.24×Literature
Mothercare1.8×Kids & Family
Queens College, City University of New York3.96×Business & Career
Goop2.88×Internet & Social Media
Macha5.69×Food & Beverages
Nipsey Hussle2.72×Music & Radio
Wikia1.57×Internet & Social Media
Noodle (Gorillaz)1.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Logo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Luxury OrientationPREMIUM1.79
Early Adopter MentalityPOWER1.74
SustainabilityBALANCE1.47
IndulgenceJOY1.45
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Logo
CountryShare
United States34.1%
United Kingdom6.6%
Indonesia4.2%

See Logo audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Logo have in United States?

Logo has an estimated audience of 7,197,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Logo fans?

55.3% of Logo fans are female, 44.7% are male, with an average age of 38.5 years.

Which brands do Logo fans like most?

Logo fans show strongest brand affinity for Jesse Plemons (6.11×), Mangaka (6.11×), and Natural rubber (1.73×) over the country average.

Where do Logo fans live in United States?

Logo fans in United States are most concentrated in California (reach 989,281), Texas (reach 774,155), and Florida (reach 664,697). These three regions account for the largest share of the active audience.

What other brands do Logo fans also like?

Beyond Logo itself, the audience over-indexes on Mangaka (6.11×), Natural rubber (1.73×), Governor of Michigan (6.11×), and Historic site (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Logo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.