Rascasse Audience Intelligence

Logo Audience in Germany

A data profile of the people who buy, follow and care about Logo in Germany — modelled from more than twelve digital signal sources. Logo has an estimated audience of 799,719 people in Germany.

#3604among Topic in Germany#666in Business & Career

The average Logo fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Suzi Quatro, Cameron Diaz, Vuelta a España, with strongest over-indexing on Suzi Quatro (8.59× the country average).

Demographically, the Logo audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Logo fan in Germany is balanced, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Suzi Quatro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logo profile in Germany.

Audience size
800K
in Germany
Gender
45.4%♀
54.6% male
Age
38.3
average years
Country rank
#7912
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Logo fans

45.4% are female, 54.6% are male, average age 38.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Logo audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age38.3
Estimated audience size799,719
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Logo audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3922%
40-4924%
50+15%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Logo audience comes from Germany.

Worldwide audience distribution share by country for Logo
CountryShare
United States34.0%
United Kingdom6.6%
Indonesia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Logo fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K1.47×
02Berlin~50K1.35×
03Hamburg~20K1.27×
04Hessen~70K1.22×
05Bremen~8K1.18×
06Nordrhein-Westfalen~200K1.12×
07Bayern~100K1.11×
08Saarland~10K1.08×
09Niedersachsen~80K1.02×
10Baden-Württemberg~100K0.92×
11Schleswig-Holstein~30K0.92×
12Brandenburg~20K0.91×
13Thüringen~10K0.69×
14Sachsen~30K0.68×
15Mecklenburg-Vorpommern~9K0.59×
16Sachsen-Anhalt~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Logo, Germany
0.51×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logo audience
#·InterestCategoryAffinity×
01Suzi QuatroMusic & Radio8.59×
02Cameron DiazMovies & TV8.59×
03Vuelta a EspañaSports8.59×
04Digital printingArts & Culture8.59×
05Vincent D'OnofrioMovies & TV8.59×
06Chennai Super KingsSports8.59×
07Kurt CobainMusic & Radio6.33×
08Jon Bon JoviMusic & Radio6.08×
09Kate BushMusic & Radio5.85×
10DeviantArtInternet & Social Media4.63×
11Tour de FranceSports3.13×
12Real propertyHome & Garden2.67×
13RefrigeratorHome & Garden2.31×
14RTL TelevisionMovies & TV1.85×
15Netto Marken-DiscountShopping1.84×
16TagesschauMovies & TV1.75×
17EurojackpotGames1.75×
18FRITZ!BoxTechnology & Electronics1.68×
19TransfermarktSports1.66×
20RyanairTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Logo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.65×
Need for SecurityCONSERVATISM1.36×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Logo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Sports ActivityPOWER0.80×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Logo have in Germany?

Logo has an estimated audience of 799,719 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Logo fans?

45.4% of Logo fans are female, 54.6% are male, with an average age of 38.3 years.

03

Which brands do Logo fans like most?

Logo fans show strongest brand affinity for Suzi Quatro (8.59×), Cameron Diaz (8.59×), and Vuelta a España (8.59×) over the country average.

04

Where do Logo fans live in Germany?

Logo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Logo fans also like?

Beyond Logo itself, the audience over-indexes on Cameron Diaz (8.59×), Vuelta a España (8.59×), Digital printing (8.59×), and Tagesschau (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Logo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Logo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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