Logo Audience in Germany
Logo has an estimated audience of 799,719 people in Germany. 45.4% are female, 54.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, RTL Television, German television comedy, Tagesschau.
The average Logo fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, RTL Television, with strongest over-indexing on Satire (6.19× the country average). Demographically, the Logo audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Logo fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.3 |
| Estimated audience size | 799,719 |
Audience persona
The typical Logo fan in Germany is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,270 | 1.14× |
| Bayern | 147,148 | 1.14× |
| Baden-Württemberg | 102,052 | 0.94× |
| Niedersachsen | 80,071 | 1.03× |
| Hessen | 74,034 | 1.21× |
| Rheinland-Pfalz | 59,050 | 1.47× |
| Berlin | 48,693 | 1.36× |
| Sachsen | 26,359 | 0.67× |
| Schleswig-Holstein | 26,139 | 0.91× |
| Hamburg | 23,532 | 1.3× |
| Brandenburg | 22,314 | 0.9× |
| Thüringen | 13,352 | 0.66× |
| Saarland | 10,282 | 1.05× |
| Sachsen-Anhalt | 10,190 | 0.49× |
| Mecklenburg-Vorpommern | 8,788 | 0.58× |
| Bremen | 7,919 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.19× | Literature |
| Western Union | 4.94× | Business & Career |
| RTL Television | 3.86× | Movies & TV |
| German television comedy | 6.64× | Movies & TV |
| Tagesschau | 2.15× | Movies & TV |
| Suzi Quatro | 8.59× | Music & Radio |
| Digital printing | 9.15× | Arts & Culture |
| Mountain biking | 4.21× | Sports |
| Vuelta a España | 8.59× | Sports |
| Cameron Diaz | 8.59× | Movies & TV |
| Pets | 1.78× | Pets & Animals |
| DeviantArt | 5.73× | Internet & Social Media |
| Saturn (store) | 3.05× | Shopping |
| Allgäu | 5.14× | Travel & Leisure |
| Headphones | 4.68× | Technology & Electronics |
| Netto Marken-Discount | 1.94× | Shopping |
| Real property | 3.89× | Home & Garden |
| Automobiles | 1.75× | Cars & Mobility |
| Transfermarkt | 2.3× | Sports |
| Country rap | 4.42× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Pet Ownership | JOY | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Career Orientation | POWER | 1.16 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| United Kingdom | 6.6% |
| Indonesia | 4.2% |
See Logo audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Logo have in Germany?
Logo has an estimated audience of 799,719 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Logo fans?
45.4% of Logo fans are female, 54.6% are male, with an average age of 38.3 years.
Which brands do Logo fans like most?
Logo fans show strongest brand affinity for Satire (6.19×), Western Union (4.94×), and RTL Television (3.86×) over the country average.
Where do Logo fans live in Germany?
Logo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,270), Bayern (reach 147,148), and Baden-Württemberg (reach 102,052). These three regions account for the largest share of the active audience.
What other brands do Logo fans also like?
Beyond Logo itself, the audience over-indexes on Western Union (4.94×), RTL Television (3.86×), German television comedy (6.64×), and Tagesschau (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Logo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.