Online community Audience in United States
Online community has an estimated audience of 22,025,790 people in United States. 60.2% are female, 39.8% are male, average age 46.0. Top brand affinities: Israel, 3D printing, Jeep Wagoneer, South Asian cuisine, Nebraska Cornhuskers football.
Top brand affinities include Israel, 3D printing, Jeep Wagoneer, with strongest over-indexing on Israel (3.1× the country average). Demographically, the Online community audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Technology & Electronics · Type: Touchpoint
Demographics of Online community fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 46.0 |
| Estimated audience size | 22,025,790 |
Audience persona
The typical Online community fan in United States is more female, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.1× | Travel & Leisure |
| 3D printing | 3.41× | Technology & Electronics |
| Jeep Wagoneer | 3.9× | Cars & Mobility |
| South Asian cuisine | 5.84× | Food & Beverages |
| Nebraska Cornhuskers football | 1.84× | Sports |
| Jeep Grand Cherokee (WJ) | 2.94× | Cars & Mobility |
| Jesse Plemons | 1.62× | Movies & TV |
| Isla Holbox | 10.56× | Travel & Leisure |
| Home staging | 2.11× | Home & Garden |
| Girolando cattle | 9.9× | Pets & Animals |
| REC TEC Grills | 6.86× | Sports |
| John Havlicek | 5.47× | Sports |
| Glossier | 1.87× | Beauty & Wellness |
| Winemaking | 1.59× | Food & Beverages |
| Hocus Pocus | 1.64× | Movies & TV |
| Riedel (glass manufacturer) | 8.66× | Home & Garden |
| Iron Man (film) | 1.58× | Movies & TV |
| Keene, New Hampshire | 6.56× | Travel & Leisure |
| JamBase | 3.76× | Music & Radio |
| Charlamagne Tha God | 3.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.23 |
| Luxury Orientation | PREMIUM | 1.65 |
| Extroversion | THRILL | 1.45 |
| Patriotism | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.19 |
| Spirituality | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
See Online community audiences in other countries
More Technology & Electronics audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.