A data profile of the people who buy, follow and care about Online community in Italy — modelled from more than twelve digital signal sources. Online community has an estimated audience of 3,516,095 people in Italy.
Online community has an estimated audience of 3,516,095 people in Italy. 58.6% are female, 41.4% are male, average age 45.5. Top brand affinities: Business card, Taron Egerton, MailChimp, HubSpot, Singer-songwriter.
Top brand affinities include Business card, Taron Egerton, MailChimp, with strongest over-indexing on Business card (27.76× the country average).
Demographically, the Online community audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Online community fan in Italy is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Business card.
The key figures that characterise the Online community profile in Italy.
58.6% are female, 41.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.5 |
| Estimated audience size | 3,516,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Online community audience comes from Italy.
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
The strongest cross-interests of the Online community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business card | Business & Career | 27.76× | ||
| 02 | Taron Egerton | Movies & TV | 20.00× | ||
| 03 | MailChimp | Internet & Social Media | 15.81× | ||
| 04 | HubSpot | Internet & Social Media | 14.17× | ||
| 05 | Paul Rudd | Movies & TV | 9.68× | ||
| 06 | Amazon Web Services | Technology & Electronics | 7.63× | ||
| 07 | Data science | Business & Career | 6.89× | ||
| 08 | Amanda Seyfried | Movies & TV | 4.94× | ||
| 09 | Voting | Politics & Society | 3.86× | ||
| 10 | Sewing machine | Home & Garden | 2.35× | ||
| 11 | Digital art | Arts & Culture | 2.19× | ||
| 12 | Subscription business model | Shopping | 1.98× | ||
| 13 | Emotional intelligence | Health | 1.98× | ||
| 14 | Bikini | Fashion & Accessoires | 1.75× | ||
| 15 | Modern architecture | Arts & Culture | 1.72× | ||
| 16 | Singer-songwriter | Music & Radio | 1.71× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.65× | ||
| 18 | Coop | Food & Beverages | 1.55× | ||
| 19 | Travel website | Travel & Leisure | 1.52× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.14× | |
| Individualism | JOY | 1.35× | |
| Urban Lifestyle | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.