Rascasse Audience Intelligence

Business card Audience in Germany

A data profile of the people who buy, follow and care about Business card in Germany — modelled from more than twelve digital signal sources. Business card has an estimated audience of 302,878 people in Germany.

#6120among Topic in Germany#1164in Business & Career

The average Business card fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Böttcher, Mc Paper, Customer experience, with strongest over-indexing on Böttcher (29.19× the country average).

Demographically, the Business card audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business card fan in Germany is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Böttcher.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business card profile in Germany.

Audience size
303K
in Germany
Gender
47.2%♀
52.8% male
Age
41.4
average years
Country rank
#17191
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business card fans

47.2% are female, 52.8% are male, average age 41.4.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Business card audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age41.4
Estimated audience size302,878
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Business card audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4930%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Business card audience comes from Germany.

Worldwide audience distribution share by country for Business card
CountryShare
United States26.4%
Japan7.6%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business card audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business card fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.89×
02Hessen~40K1.81×
03Hamburg~8K1.12×
04Bayern~50K1.06×
05Bremen~3K0.99×
06Baden-Württemberg~40K0.98×
07Rheinland-Pfalz~10K0.97×
08Nordrhein-Westfalen~60K0.93×
09Brandenburg~9K0.91×
10Saarland~3K0.87×
11Schleswig-Holstein~9K0.79×
12Sachsen-Anhalt~6K0.79×
13Mecklenburg-Vorpommern~5K0.79×
14Thüringen~6K0.78×
15Sachsen~10K0.76×
16Niedersachsen~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Business card, Germany
0.71×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business card audience
#·InterestCategoryAffinity×
01Customer experienceBusiness & Career46.39×
02Order (business)Business & Career34.82×
03Financial risk managementBusiness & Career32.08×
04Mc PaperBusiness & Career32.04×
05Flyer (pamphlet)Business & Career29.41×
06BöttcherBusiness & Career29.19×
07Customer supportBusiness & Career27.89×
08Professional associationBusiness & Career27.67×
09Lead generationBusiness & Career25.60×
10Direct marketingBusiness & Career20.62×
11Marketing communicationsBusiness & Career15.58×
12Subscription business modelShopping15.55×
13Fixed-wing aircraftCars & Mobility15.07×
14TrelloInternet & Social Media14.18×
15Online communityTechnology & Electronics13.33×
16BookkeepingGames13.15×
17Strategic planningBusiness & Career10.89×
18Affiliate marketingBusiness & Career10.05×
19IncomeBusiness & Career8.24×
20OnlyFansTechnology & Electronics6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business card audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.62×
Career OrientationPOWER3.07×
TravellingTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business card audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.01×
PatriotismCONSERVATISM1.09×
Healthy LifestyleBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business card have in Germany?

Business card has an estimated audience of 302,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business card fans?

47.2% of Business card fans are female, 52.8% are male, with an average age of 41.4 years.

03

Which brands do Business card fans like most?

Business card fans show strongest brand affinity for Böttcher (29.19×), Mc Paper (32.04×), and Customer experience (46.39×) over the country average.

04

Where do Business card fans live in Germany?

Business card fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Business card fans also like?

Beyond Business card itself, the audience over-indexes on Mc Paper (32.04×), Customer experience (46.39×), Subscription business model (15.55×), and Customer support (27.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business card audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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