Business card Audience in Germany
Business card has an estimated audience of 302,878 people in Germany. 47.2% are female, 52.8% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Mc Paper, Customer experience, Subscription business model, Customer support, Order (business).
The average Business card fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Mc Paper, Customer experience, Subscription business model, with strongest over-indexing on Mc Paper (32.04× the country average). Demographically, the Business card audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business card fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.4 |
| Estimated audience size | 302,878 |
Audience persona
The typical Business card fan in Germany is balanced, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Mc Paper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,999 | 0.94× |
| Bayern | 51,018 | 1.05× |
| Hessen | 44,544 | 1.93× |
| Berlin | 42,350 | 3.13× |
| Baden-Württemberg | 40,086 | 0.97× |
| Niedersachsen | 19,174 | 0.65× |
| Rheinland-Pfalz | 14,803 | 0.98× |
| Sachsen | 9,674 | 0.65× |
| Brandenburg | 8,236 | 0.88× |
| Hamburg | 8,209 | 1.2× |
| Schleswig-Holstein | 7,383 | 0.68× |
| Sachsen-Anhalt | 4,474 | 0.57× |
| Thüringen | 3,711 | 0.48× |
| Mecklenburg-Vorpommern | 2,350 | 0.41× |
| Bremen | 2,293 | 0.89× |
| Saarland | 2,282 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mc Paper | 32.04× | Business & Career |
| Customer experience | 46.39× | Business & Career |
| Subscription business model | 15.55× | Shopping |
| Customer support | 27.89× | Business & Career |
| Order (business) | 34.82× | Business & Career |
| Marketing communications | 15.58× | Business & Career |
| Direct marketing | 20.62× | Business & Career |
| Lead generation | 25.6× | Business & Career |
| Financial risk management | 32.08× | Business & Career |
| Trello | 14.18× | Internet & Social Media |
| Fixed-wing aircraft | 15.07× | Cars & Mobility |
| Online community | 13.33× | Technology & Electronics |
| Affiliate marketing | 10.05× | Business & Career |
| Income | 8.24× | Business & Career |
| Bookkeeping | 13.15× | Games |
| Strategic planning | 10.89× | Business & Career |
| Flyer (pamphlet) | 29.41× | Business & Career |
| Professional association | 27.67× | Business & Career |
| OnlyFans | 6.58× | Technology & Electronics |
| Vistaprint | 10.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.94 |
| Sustainability | BALANCE | 1.85 |
| Early Adopter Mentality | POWER | 1.76 |
| Luxury Orientation | PREMIUM | 1.71 |
| Pet Ownership | JOY | 1.66 |
| Indulgence | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 7.7% |
| Taiwan | 6.5% |
See Business card audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business card have in Germany?
Business card has an estimated audience of 302,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business card fans?
47.2% of Business card fans are female, 52.8% are male, with an average age of 41.4 years.
Which brands do Business card fans like most?
Business card fans show strongest brand affinity for Mc Paper (32.04×), Customer experience (46.39×), and Subscription business model (15.55×) over the country average.
Where do Business card fans live in Germany?
Business card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,999), Bayern (reach 51,018), and Hessen (reach 44,544). These three regions account for the largest share of the active audience.
What other brands do Business card fans also like?
Beyond Business card itself, the audience over-indexes on Customer experience (46.39×), Subscription business model (15.55×), Customer support (27.89×), and Order (business) (34.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.