Strategic planning Audience in Germany
Strategic planning has an estimated audience of 1,358,006 people in Germany. 40.3% are female, 59.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Ma Mère, Eden Lake, Home construction, Intraocular lens.
The average Strategic planning fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Ma Mère, Eden Lake, with strongest over-indexing on Progressive rock (4.5× the country average). Demographically, the Strategic planning audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Strategic planning fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 42.6 |
| Estimated audience size | 1,358,006 |
Audience persona
The typical Strategic planning fan in Germany is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,912 | 1.09× |
| Baden-Württemberg | 262,668 | 1.42× |
| Bayern | 236,583 | 1.08× |
| Niedersachsen | 117,121 | 0.89× |
| Hessen | 105,796 | 1.02× |
| Berlin | 72,336 | 1.19× |
| Rheinland-Pfalz | 69,922 | 1.03× |
| Sachsen | 45,632 | 0.69× |
| Hamburg | 32,018 | 1.04× |
| Schleswig-Holstein | 31,814 | 0.65× |
| Brandenburg | 26,460 | 0.63× |
| Sachsen-Anhalt | 25,123 | 0.71× |
| Thüringen | 24,692 | 0.71× |
| Mecklenburg-Vorpommern | 21,092 | 0.81× |
| Saarland | 20,967 | 1.26× |
| Bremen | 20,576 | 1.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.5× | Music & Radio |
| Ma Mère | 26.92× | Movies & TV |
| Eden Lake | 9.36× | Movies & TV |
| Home construction | 1.5× | Home & Garden |
| Intraocular lens | 12.41× | Health |
| Christmas Gift | 2.27× | Kids & Family |
| Unique Gifts | 1.57× | Shopping |
| Low-carbon emission | 6.62× | Politics & Society |
| MK | 2.75× | Music & Radio |
| Business English | 2.56× | Business & Career |
| Birthday Gifts | 1.52× | Kids & Family |
| Natural rubber | 2.05× | Cars & Mobility |
| Nurse education | 1.51× | Kids & Family |
| Scratching post | 3.53× | Pets & Animals |
| Metamorphoses | 1.98× | Literature |
| Carrie (novel) | 3.33× | Literature |
| Nationality | 1.69× | Politics & Society |
| Home Delivery | 1.6× | Food & Beverages |
| Kodi (software) | 1.63× | Technology & Electronics |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.21 |
| Career Orientation | POWER | 1.72 |
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Luxury Orientation | PREMIUM | 1.4 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Brazil | 9.3% |
| Germany | 4.5% |
See Strategic planning audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Strategic planning have in Germany?
Strategic planning has an estimated audience of 1,358,006 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Strategic planning fans?
40.3% of Strategic planning fans are female, 59.7% are male, with an average age of 42.6 years.
Which brands do Strategic planning fans like most?
Strategic planning fans show strongest brand affinity for Progressive rock (4.5×), Ma Mère (26.92×), and Eden Lake (9.36×) over the country average.
Where do Strategic planning fans live in Germany?
Strategic planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,912), Baden-Württemberg (reach 262,668), and Bayern (reach 236,583). These three regions account for the largest share of the active audience.
What other brands do Strategic planning fans also like?
Beyond Strategic planning itself, the audience over-indexes on Ma Mère (26.92×), Eden Lake (9.36×), Home construction (1.5×), and Intraocular lens (12.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strategic planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.