Mc Paper Audience in Germany
Mc Paper has an estimated audience of 1,626,954 people in Germany. 60.1% are female, 39.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Berlin, Niedersachsen. Top brand affinities: Office supplies, Garden furniture, Business card, IKEA, Office chair.
The average Mc Paper fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Niedersachsen. Top brand affinities include Office supplies, Garden furniture, Business card, with strongest over-indexing on Office supplies (18.11× the country average). Demographically, the Mc Paper audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Mc Paper fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.9 |
| Estimated audience size | 1,626,954 |
Audience persona
The typical Mc Paper fan in Germany is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Office supplies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 310,968 | 0.87× |
| Berlin | 290,503 | 3.99× |
| Niedersachsen | 92,467 | 0.59× |
| Sachsen | 86,407 | 1.08× |
| Brandenburg | 81,943 | 1.62× |
| Hessen | 77,972 | 0.63× |
| Bayern | 57,505 | 0.22× |
| Sachsen-Anhalt | 54,940 | 1.3× |
| Baden-Württemberg | 53,334 | 0.24× |
| Hamburg | 44,481 | 1.21× |
| Mecklenburg-Vorpommern | 40,054 | 1.29× |
| Schleswig-Holstein | 35,432 | 0.61× |
| Rheinland-Pfalz | 25,456 | 0.31× |
| Thüringen | 18,572 | 0.45× |
| Bremen | 13,242 | 0.95× |
| Saarland | 12,607 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office supplies | 18.11× | Business & Career |
| Garden furniture | 9.01× | Home & Garden |
| Business card | 27.28× | Business & Career |
| IKEA | 2.93× | Home & Garden |
| Office chair | 13.66× | Home & Garden |
| Ornamental plant | 4.31× | Home & Garden |
| Home Office | 4.51× | Business & Career |
| Amazon.com | 2.39× | Shopping |
| Obi (store) | 2.32× | Shopping |
| Lego | 3.33× | Kids & Family |
| Home Appliances | 2.94× | Home & Garden |
| Rossmann | 2.25× | Shopping |
| Alcoholic beverages | 2.01× | Food & Beverages |
| Telecommuting | 7.09× | Business & Career |
| H&M | 1.91× | Shopping |
| Board games | 3.79× | Games |
| Children's clothing | 2.79× | Fashion & Accessoires |
| Discount stores | 1.6× | Shopping |
| High school | 3.27× | Business & Career |
| Furniture | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.82 |
| DIY Mentality | THRILL | 2.03 |
| Family Orientation | CONSERVATISM | 1.39 |
| Creativity | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.9% |
| Switzerland | 2.3% |
| United States | 0.6% |
See Mc Paper audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Mc Paper have in Germany?
Mc Paper has an estimated audience of 1,626,954 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Mc Paper fans?
60.1% of Mc Paper fans are female, 39.9% are male, with an average age of 39.9 years.
Which brands do Mc Paper fans like most?
Mc Paper fans show strongest brand affinity for Office supplies (18.11×), Garden furniture (9.01×), and Business card (27.28×) over the country average.
Where do Mc Paper fans live in Germany?
Mc Paper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 310,968), Berlin (reach 290,503), and Niedersachsen (reach 92,467). These three regions account for the largest share of the active audience.
What other brands do Mc Paper fans also like?
Beyond Mc Paper itself, the audience over-indexes on Garden furniture (9.01×), Business card (27.28×), IKEA (2.93×), and Office chair (13.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mc Paper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.