Telecommuting Audience in Germany
Telecommuting has an estimated audience of 1,325,953 people in Germany. 65.2% are female, 34.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Mc Paper, Google Docs, Dropbox (service), Commercial mortgage, LinkedIn.
The average Telecommuting fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Mc Paper, Google Docs, Dropbox (service), with strongest over-indexing on Mc Paper (30.34× the country average). Demographically, the Telecommuting audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Telecommuting fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.3 |
| Estimated audience size | 1,325,953 |
Audience persona
The typical Telecommuting fan in Germany is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Mc Paper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,331 | 0.5× |
| Bayern | 114,580 | 0.54× |
| Berlin | 107,120 | 1.81× |
| Baden-Württemberg | 81,997 | 0.45× |
| Hessen | 69,058 | 0.68× |
| Niedersachsen | 43,801 | 0.34× |
| Brandenburg | 38,327 | 0.93× |
| Rheinland-Pfalz | 37,914 | 0.57× |
| Sachsen-Anhalt | 37,906 | 1.1× |
| Thüringen | 37,256 | 1.1× |
| Mecklenburg-Vorpommern | 34,551 | 1.36× |
| Sachsen | 34,425 | 0.53× |
| Saarland | 31,635 | 1.94× |
| Bremen | 31,045 | 2.74× |
| Schleswig-Holstein | 29,648 | 0.62× |
| Hamburg | 23,226 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mc Paper | 30.34× | Business & Career |
| Google Docs | 9.43× | Internet & Social Media |
| Dropbox (service) | 10.27× | Technology & Electronics |
| Commercial mortgage | 9.85× | Business & Career |
| 3.11× | Internet & Social Media | |
| AngularJS | 14.5× | Technology & Electronics |
| Printer (computing) | 10.15× | Technology & Electronics |
| Office 365 | 5.77× | Technology & Electronics |
| Google Drive | 4.84× | Technology & Electronics |
| Executive officer | 10.44× | Politics & Society |
| Love Actually | 7.97× | Movies & TV |
| ICloud | 5.32× | Technology & Electronics |
| Toy block | 17.6× | |
| Gmail | 2.86× | Internet & Social Media |
| Office chair | 11.48× | Home & Garden |
| Trello | 7.8× | Internet & Social Media |
| Business service provider | 40.29× | Business & Career |
| Financial technology | 4.25× | Business & Career |
| Standing desk | 15.16× | Home & Garden |
| Creative entrepreneurship | 7.27× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.95 |
| Early Adopter Mentality | POWER | 1.79 |
| Career Orientation | POWER | 1.76 |
| Urban Lifestyle | OPEN | 1.52 |
| Design Affinity | PREMIUM | 1.42 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.2% |
| United States | 15.5% |
| United Kingdom | 5.0% |
See Telecommuting audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Telecommuting have in Germany?
Telecommuting has an estimated audience of 1,325,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telecommuting fans?
65.2% of Telecommuting fans are female, 34.8% are male, with an average age of 38.3 years.
Which brands do Telecommuting fans like most?
Telecommuting fans show strongest brand affinity for Mc Paper (30.34×), Google Docs (9.43×), and Dropbox (service) (10.27×) over the country average.
Where do Telecommuting fans live in Germany?
Telecommuting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,331), Bayern (reach 114,580), and Berlin (reach 107,120). These three regions account for the largest share of the active audience.
What other brands do Telecommuting fans also like?
Beyond Telecommuting itself, the audience over-indexes on Google Docs (9.43×), Dropbox (service) (10.27×), Commercial mortgage (9.85×), and LinkedIn (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telecommuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.