Rascasse Audience Intelligence

Telecommuting Audience in Germany

A data profile of the people who buy, follow and care about Telecommuting in Germany — modelled from more than twelve digital signal sources. Telecommuting has an estimated audience of 1,325,953 people in Germany.

#2616among Topic in Germany#460in Business & Career

The average Telecommuting fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Böttcher, Mc Paper, Google Docs, with strongest over-indexing on Böttcher (30.38× the country average).

Demographically, the Telecommuting audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Telecommuting fan in Germany is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Böttcher.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telecommuting profile in Germany.

Audience size
1.3M
in Germany
Gender
65.2%♀
34.8% male
Age
38.3
average years
Country rank
#5016
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommuting fans

65.2% are female, 34.8% are male, average age 38.3.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Telecommuting audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.3
Estimated audience size1,325,953
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Telecommuting audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3925%
40-4922%
50+15%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Telecommuting audience comes from Germany.

Worldwide audience distribution share by country for Telecommuting
CountryShare
Japan20.2%
United States15.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telecommuting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Telecommuting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.37×
02Bremen~10K1.31×
03Saarland~20K1.18×
04Mecklenburg-Vorpommern~30K1.07×
05Sachsen-Anhalt~40K1.02×
06Thüringen~30K1.02×
07Brandenburg~40K0.98×
08Hamburg~30K0.95×
09Schleswig-Holstein~40K0.93×
10Rheinland-Pfalz~60K0.92×
11Sachsen~60K0.91×
12Hessen~90K0.88×
13Niedersachsen~100K0.85×
14Baden-Württemberg~100K0.80×
15Bayern~200K0.79×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Telecommuting, Germany
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommuting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommuting audience
#·InterestCategoryAffinity×
01Business service providerBusiness & Career40.29×
02BöttcherBusiness & Career30.38×
03Mc PaperBusiness & Career30.34×
04Toy blockTopic17.60×
05Standing deskHome & Garden15.16×
06AngularJSTechnology & Electronics14.50×
07Office chairHome & Garden11.48×
08Executive officerPolitics & Society10.44×
09Dropbox (service)Technology & Electronics10.27×
10Printer (computing)Technology & Electronics10.15×
11Commercial mortgageBusiness & Career9.85×
12Google DocsInternet & Social Media9.43×
13Love ActuallyMovies & TV7.97×
14TrelloInternet & Social Media7.80×
15Office 365Technology & Electronics5.77×
16ICloudTechnology & Electronics5.32×
17Google DriveTechnology & Electronics4.84×
18Financial technologyBusiness & Career4.25×
19GeminiTechnology & Electronics3.11×
20GmailInternet & Social Media2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommuting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommuting audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.71×
Career OrientationPOWER2.50×
Early Adopter MentalityPOWER2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommuting audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
TraditionCONSERVATISM1.09×
CreativityOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telecommuting have in Germany?

Telecommuting has an estimated audience of 1,325,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Telecommuting fans?

65.2% of Telecommuting fans are female, 34.8% are male, with an average age of 38.3 years.

03

Which brands do Telecommuting fans like most?

Telecommuting fans show strongest brand affinity for Böttcher (30.38×), Mc Paper (30.34×), and Google Docs (9.43×) over the country average.

04

Where do Telecommuting fans live in Germany?

Telecommuting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Telecommuting fans also like?

Beyond Telecommuting itself, the audience over-indexes on Mc Paper (30.34×), Google Docs (9.43×), Dropbox (service) (10.27×), and Commercial mortgage (9.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Telecommuting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telecommuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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