Rascasse Audience Intelligence

Toy block Audience in Germany

A data profile of the people who buy, follow and care about Toy block in Germany — modelled from more than twelve digital signal sources. Toy block has an estimated audience of 314,595 people in Germany.

#5999among Topic in Germany

The average Toy block fan in Germany is 35.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Educational toy, Ornamental plant, Lost in Translation (film), with strongest over-indexing on Educational toy (28.81× the country average).

Demographically, the Toy block audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toy block fan in Germany is more female, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Educational toy.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy block profile in Germany.

Audience size
315K
in Germany
Gender
81.9%♀
18.1% male
Age
35.0
average years
Country rank
#16720
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy block fans

81.9% are female, 18.1% are male, average age 35.0.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Toy block audience in Germany
MetricValue
Female81.9%
Male18.1%
Average age35.0
Estimated audience size314,595
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Toy block audience in Germany
Age bracketShare%
16-1920%
20-2931%
30-3926%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Toy block audience comes from Germany.

Worldwide audience distribution share by country for Toy block
CountryShare
United States19.6%
Japan13.9%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy block audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toy block fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.62×
02Bremen~3K1.17×
03Saarland~4K1.12×
04Baden-Württemberg~40K1.04×
05Mecklenburg-Vorpommern~6K1.00×
06Schleswig-Holstein~10K0.99×
07Sachsen-Anhalt~8K0.99×
08Sachsen~20K0.98×
09Brandenburg~9K0.97×
10Rheinland-Pfalz~20K0.95×
11Thüringen~8K0.95×
12Hamburg~7K0.95×
13Hessen~20K0.91×
14Niedersachsen~30K0.90×
15Berlin~10K0.89×
16Nordrhein-Westfalen~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Toy block, Germany
0.86×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy block audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy block audience
#·InterestCategoryAffinity×
01American Ninja WarriorMovies & TV84.63×
02Lost in Translation (film)Movies & TV44.53×
03Educational toyKids & Family28.81×
04Coin MasterGames25.37×
05Andy SambergMovies & TV24.63×
06Steve BuscemiMovies & TV20.00×
07Chris Evans (actor)Movies & TV20.00×
08Ben StillerMovies & TV20.00×
09Jeffrey Dean MorganMovies & TV20.00×
10Vincent D'OnofrioMovies & TV20.00×
11Steve CarellMovies & TV20.00×
12TelecommutingBusiness & Career17.60×
13Hugh JackmanMovies & TV16.81×
14Powdered milkKids & Family16.25×
15BassinetKids & Family15.36×
16Child safety seatKids & Family10.76×
17Ornamental plantHome & Garden9.22×
18Parental leaveKids & Family8.70×
19Baby foodKids & Family5.60×
20LegoKids & Family4.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy block audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy block audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.87×
Career OrientationPOWER1.86×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy block audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
PatriotismCONSERVATISM0.76×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy block have in Germany?

Toy block has an estimated audience of 314,595 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Toy block fans?

81.9% of Toy block fans are female, 18.1% are male, with an average age of 35.0 years.

03

Which brands do Toy block fans like most?

Toy block fans show strongest brand affinity for Educational toy (28.81×), Ornamental plant (9.22×), and Lost in Translation (film) (44.53×) over the country average.

04

Where do Toy block fans live in Germany?

Toy block fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toy block fans also like?

Beyond Toy block itself, the audience over-indexes on Ornamental plant (9.22×), Lost in Translation (film) (44.53×), Coin Master (25.37×), and Steve Buscemi (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See Toy block audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toy block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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