Toy block Audience in Germany
Toy block has an estimated audience of 314,595 people in Germany. 81.9% are female, 18.1% are male, average age 35.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Brian "Head" Welch, Grimma, Kyokushin, Mustard seed, Mühlhausen.
The average Toy block fan in Germany is 35.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Brian "Head" Welch, Grimma, Kyokushin, with strongest over-indexing on Brian "Head" Welch (45.77× the country average). Demographically, the Toy block audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Toy block fans
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 35.0 |
| Estimated audience size | 314,595 |
Audience persona
The typical Toy block fan in Germany is more female, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brian "Head" Welch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 79,678 | 1.58× |
| Nordrhein-Westfalen | 62,523 | 0.91× |
| Baden-Württemberg | 45,959 | 1.07× |
| Niedersachsen | 24,894 | 0.81× |
| Hessen | 22,391 | 0.93× |
| Sachsen | 14,185 | 0.92× |
| Rheinland-Pfalz | 12,350 | 0.78× |
| Berlin | 11,811 | 0.84× |
| Schleswig-Holstein | 9,308 | 0.82× |
| Thüringen | 6,380 | 0.8× |
| Sachsen-Anhalt | 6,196 | 0.76× |
| Saarland | 5,869 | 1.52× |
| Brandenburg | 5,743 | 0.59× |
| Hamburg | 5,568 | 0.78× |
| Mecklenburg-Vorpommern | 5,449 | 0.91× |
| Bremen | 5,316 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brian "Head" Welch | 45.77× | Music & Radio |
| Grimma | 20× | Travel & Leisure |
| Kyokushin | 19.48× | Sports |
| Mustard seed | 20× | Food & Beverages |
| Mühlhausen | 11.73× | Travel & Leisure |
| Progressive rock | 2.44× | Music & Radio |
| Nijmegen | 11.18× | Travel & Leisure |
| Emil Nolde | 7× | Arts & Culture |
| Artistic inspiration | 1.56× | Arts & Culture |
| CAC 40 | 1.69× | Business & Career |
| Loincloth | 2.78× | Fashion & Accessoires |
| Oral, Kazakhstan | 7.06× | Travel & Leisure |
| Sierra Nevada (Spain) | 15.34× | Travel & Leisure |
| Information sensitivity | 4.33× | Technology & Electronics |
| Artillery | 5.25× | Music & Radio |
| Hightail | 8.65× | Technology & Electronics |
| Natural rubber | 1.51× | Cars & Mobility |
| Eurodressage | 7.95× | Sports |
| Icon (magazine) | 1.66× | Arts & Culture |
| Timo Hildebrand | 5.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| DIY Mentality | THRILL | 1.6 |
| Sustainability | BALANCE | 1.35 |
| Indulgence | JOY | 1.35 |
| Career Orientation | POWER | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 13.9% |
| India | 7.7% |
See Toy block audiences in other countries
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Toy block have in Germany?
Toy block has an estimated audience of 314,595 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Toy block fans?
81.9% of Toy block fans are female, 18.1% are male, with an average age of 35.0 years.
Which brands do Toy block fans like most?
Toy block fans show strongest brand affinity for Brian "Head" Welch (45.77×), Grimma (20×), and Kyokushin (19.48×) over the country average.
Where do Toy block fans live in Germany?
Toy block fans in Germany are most concentrated in Bayern (reach 79,678), Nordrhein-Westfalen (reach 62,523), and Baden-Württemberg (reach 45,959). These three regions account for the largest share of the active audience.
What other brands do Toy block fans also like?
Beyond Toy block itself, the audience over-indexes on Grimma (20×), Kyokushin (19.48×), Mustard seed (20×), and Mühlhausen (11.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toy block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.