Toy block Audience in United States

Toy block has an estimated audience of 1,670,619 people in United States. 75.6% are female, 24.4% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Bachelor of Business Administration, Angry Birds, Giannis Antetokounmpo, Planet Fitness, Baby food.

The average Toy block fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bachelor of Business Administration, Angry Birds, Giannis Antetokounmpo, with strongest over-indexing on Bachelor of Business Administration (61.92× the country average). Demographically, the Toy block audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Toy block fans

Demographic split for Toy block audience in United States
MetricValue
Female75.6%
Male24.4%
Average age34.3
Estimated audience size1,670,619

Audience persona

The typical Toy block fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Toy block in United States
RegionReachAffinity
California253,0391.38×
Texas171,9231.2×
New York108,3121.16×
Florida100,4270.89×
Illinois68,6811.23×
Pennsylvania56,9911.01×
Georgia54,7121.06×
North Carolina50,4111×
New Jersey46,7481.1×
Michigan45,9961.05×
Ohio45,8400.89×
Virginia43,7811.08×
Indiana37,3211.22×
Tennessee34,1131.02×
Arizona33,3050.98×
Maryland33,0011.15×
Massachusetts32,8121×
Washington30,4750.91×
Missouri24,7300.92×
South Carolina22,5790.9×
Wisconsin21,6150.86×
Minnesota21,2430.89×
Louisiana20,6080.96×
Alabama19,6090.84×
Oregon19,4781.02×
Colorado18,9160.72×
Kentucky18,0560.86×
Utah18,0271.2×
Connecticut16,7851×
Arkansas15,5571.13×
Oklahoma15,2150.82×
Nevada13,9470.86×
Kansas12,5680.95×
Iowa11,5580.84×
Mississippi11,3310.82×
New Mexico8,1910.98×
Nebraska7,8910.94×
Hawaii6,3770.89×
Idaho5,8900.7×
West Virginia5,5280.71×
New Hampshire5,2550.8×
Alaska5,0921.42×
Maine5,0720.85×
Rhode Island4,7360.89×
Montana4,4390.96×
South Dakota4,3811.13×
North Dakota4,2661.24×
Delaware4,2420.92×
Wyoming4,1281.67×
Vermont3,9931.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toy block audience
BrandAffinityCategory
Bachelor of Business Administration61.92×Business & Career
Angry Birds20.97×Games
Giannis Antetokounmpo13.49×Sports
Planet Fitness4.5×Sports
Baby food7.53×Kids & Family
Play-Doh23.07×Kids & Family
Baby toys13.7×Kids & Family
Child development6.33×Business & Career
Toy store16.67×Kids & Family
Parental leave9.6×Kids & Family
Indian Premier League11.86×Sports
Mothercare8.49×Kids & Family
Nanny McPhee24.03×Movies & TV
My Little Pony11.5×Kids & Family
Home Office9.61×Business & Career
Cast-iron cookware6.87×Home & Garden
Best Buy2.14×Shopping
Bill Russell15.01×Sports
Hobby Lobby2.06×Home & Garden
Office supplies6.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toy block audience
TraitClusterScore
Price SensitivityPREMIUM1.69
Family OrientationCONSERVATISM1.15
Social Media UsageJOY1.1
LGBTQ+ IdentityOPEN1.06
Luxury OrientationPREMIUM1.05
Early Adopter MentalityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Toy block
CountryShare
United States19.6%
Japan13.9%
India7.7%

See Toy block audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Toy block have in United States?

Toy block has an estimated audience of 1,670,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Toy block fans?

75.6% of Toy block fans are female, 24.4% are male, with an average age of 34.3 years.

Which brands do Toy block fans like most?

Toy block fans show strongest brand affinity for Bachelor of Business Administration (61.92×), Angry Birds (20.97×), and Giannis Antetokounmpo (13.49×) over the country average.

Where do Toy block fans live in United States?

Toy block fans in United States are most concentrated in California (reach 253,039), Texas (reach 171,923), and New York (reach 108,312). These three regions account for the largest share of the active audience.

What other brands do Toy block fans also like?

Beyond Toy block itself, the audience over-indexes on Angry Birds (20.97×), Giannis Antetokounmpo (13.49×), Planet Fitness (4.5×), and Baby food (7.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.