Rascasse Audience Intelligence

Toy block Audience in United States

A data profile of the people who buy, follow and care about Toy block in United States — modelled from more than twelve digital signal sources. Toy block has an estimated audience of 1,670,619 people in United States.

#6923among Topic in United States

The average Toy block fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United States national football team, Giannis Antetokounmpo, Volkswagen ID.4, with strongest over-indexing on United States national football team (40.24× the country average).

Demographically, the Toy block audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toy block fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for United States national football team.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy block profile in United States.

Audience size
1.7M
in United States
Gender
75.6%♀
24.4% male
Age
34.3
average years
Country rank
#16369
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy block fans

75.6% are female, 24.4% are male, average age 34.3.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Toy block audience in United States
MetricValue
Female75.6%
Male24.4%
Average age34.3
Estimated audience size1,670,619
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Toy block audience in United States
Age bracketShare%
16-1926%
20-2928%
30-3923%
40-4914%
50+9%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Toy block audience comes from United States.

Worldwide audience distribution share by country for Toy block
CountryShare
United States19.6%
Japan13.9%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy block audience in United States is strongest.

Fig. 05

Top regions by affinity

Toy block fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.18×
02Texas~200K1.17×
03New Jersey~50K1.16×
04Georgia~60K1.09×
05Alaska~4K1.08×
06Illinois~60K1.07×
07Oklahoma~20K1.06×
08Arkansas~10K1.06×
09Indiana~30K1.05×
10Arizona~40K1.04×
11Utah~20K1.04×
12Rhode Island~6K1.04×
13Vermont~3K1.04×
14North Carolina~50K1.03×
15Michigan~40K1.02×
16Missouri~30K1.02×
17Nebraska~9K1.02×
18Massachusetts~30K1.01×
19Kentucky~20K1.01×
20Montana~5K1.01×
21North Dakota~3K1.01×
22Maryland~30K1.00×
23Minnesota~20K1.00×
24Connecticut~20K1.00×
25Kansas~10K1.00×
26South Dakota~4K1.00×
27Pennsylvania~60K0.99×
28Nevada~20K0.99×
29Iowa~10K0.99×
30Delaware~5K0.99×
31New York~90K0.98×
32Alabama~20K0.98×
33Louisiana~20K0.98×
34Mississippi~10K0.98×
35Hawaii~7K0.98×
36Virginia~40K0.97×
37Idaho~8K0.97×
38New Hampshire~6K0.97×
39Maine~6K0.97×
40South Carolina~20K0.96×
41Wisconsin~20K0.96×
42West Virginia~7K0.96×
43New Mexico~8K0.95×
44Washington, District of Columbia~5K0.94×
45Washington~30K0.92×
46Oregon~20K0.92×
47Florida~100K0.91×
48Tennessee~30K0.91×
49Ohio~50K0.90×
50Colorado~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Toy block, United States
0.89×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy block audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy block audience
#·InterestCategoryAffinity×
01Volkswagen ID.4Cars & Mobility55.39×
02United States national football teamSports40.24×
03Angry BirdsGames26.16×
04Nanny McPheeMovies & TV24.15×
05Play-DohKids & Family23.64×
06Toy storeKids & Family23.35×
07Bill RussellSports20.00×
08Parental leaveKids & Family15.65×
09Giannis AntetokounmpoSports15.27×
10Baby toysKids & Family14.27×
11My Little PonyKids & Family12.77×
12Home OfficeBusiness & Career12.69×
13Baby foodKids & Family10.90×
14Baby-led weaningTechnology & Electronics10.56×
15Indian Premier LeagueSports9.22×
16MothercareKids & Family8.44×
17Child developmentBusiness & Career8.28×
18Margot RobbieMovies & TV5.32×
19ApartmentBusiness & Career2.49×
20ToysGames2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy block audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy block audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.97×
Convenience OrientationPREMIUM1.61×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy block audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Risk AppetiteTHRILL0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy block have in United States?

Toy block has an estimated audience of 1,670,619 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toy block fans?

75.6% of Toy block fans are female, 24.4% are male, with an average age of 34.3 years.

03

Which brands do Toy block fans like most?

Toy block fans show strongest brand affinity for United States national football team (40.24×), Giannis Antetokounmpo (15.27×), and Volkswagen ID.4 (55.39×) over the country average.

04

Where do Toy block fans live in United States?

Toy block fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toy block fans also like?

Beyond Toy block itself, the audience over-indexes on Giannis Antetokounmpo (15.27×), Volkswagen ID.4 (55.39×), Angry Birds (26.16×), and Baby food (10.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Toy block audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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