Rascasse Audience Intelligence

Home Office Audience in United States

A data profile of the people who buy, follow and care about Home Office in United States — modelled from more than twelve digital signal sources. Home Office has an estimated audience of 4,359,051 people in United States.

#4103among Topic in United States#671in Business & Career

The average Home Office fan in United States is 40.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include OfficeMax, Ashley Furniture HomeStores, Office supplies, with strongest over-indexing on OfficeMax (28.48× the country average).

Demographically, the Home Office audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Office fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for OfficeMax.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Office profile in United States.

Audience size
4.4M
in United States
Gender
55.9%♀
44.1% male
Age
40.4
average years
Country rank
#7479
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Office fans

55.9% are female, 44.1% are male, average age 40.4.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Home Office audience in United States
MetricValue
Female55.9%
Male44.1%
Average age40.4
Estimated audience size4,359,051
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Home Office audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4921%
50+22%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Home Office audience comes from United States.

Worldwide audience distribution share by country for Home Office
CountryShare
Germany19.2%
United States13.8%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Office audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Office fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.41×
02Utah~50K1.34×
03Florida~400K1.30×
04Arkansas~40K1.25×
05Georgia~200K1.18×
06Virginia~100K1.17×
07Colorado~80K1.17×
08Washington, District of Columbia~20K1.15×
09North Carolina~100K1.14×
10Massachusetts~100K1.14×
11New Jersey~100K1.13×
12Washington~100K1.11×
13Maryland~80K1.11×
14California~500K1.10×
15Kansas~40K1.08×
16South Carolina~70K1.07×
17Connecticut~50K1.07×
18New York~300K1.06×
19Minnesota~70K1.06×
20Tennessee~90K1.04×
21Idaho~20K1.04×
22Illinois~100K1.03×
23Missouri~70K1.01×
24Nevada~40K1.01×
25Indiana~80K0.99×
26Michigan~100K0.98×
27Arizona~90K0.98×
28Iowa~40K0.98×
29Nebraska~20K0.98×
30Ohio~100K0.97×
31Kentucky~50K0.96×
32Pennsylvania~100K0.95×
33Louisiana~50K0.95×
34Oregon~50K0.95×
35Alabama~60K0.94×
36Oklahoma~50K0.94×
37New Hampshire~20K0.94×
38Wisconsin~60K0.93×
39North Dakota~8K0.93×
40Delaware~10K0.92×
41Montana~10K0.91×
42South Dakota~9K0.91×
43Rhode Island~10K0.90×
44Alaska~8K0.90×
45Vermont~7K0.90×
46Mississippi~30K0.89×
47West Virginia~20K0.89×
48Hawaii~20K0.89×
49Maine~10K0.88×
50New Mexico~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Home Office, United States
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Office audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Office audience
#·InterestCategoryAffinity×
01OfficeMaxBusiness & Career28.48×
02PhotocopierBusiness & Career26.89×
03Office suppliesBusiness & Career19.67×
04Wireless networkTechnology & Electronics14.96×
05Ashley Furniture HomeStoresHome & Garden11.68×
06Office DepotShopping11.04×
07MetroPCSTechnology & Electronics9.76×
08Small office/home officeBusiness & Career9.74×
09TelecommutingBusiness & Career9.01×
10StationeryTechnology & Electronics8.31×
11HouzzHome & Garden8.22×
12West ElmHome & Garden7.65×
13Bedroom furnitureHome & Garden7.34×
14Kitchen utensilHome & Garden6.88×
15KitchenwareHome & Garden6.09×
16Home Interior DesignHome & Garden5.57×
17Pottery BarnHome & Garden4.78×
18RenovationHome & Garden3.94×
19Macy'sShopping3.89×
20IKEAHome & Garden3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Office audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Office audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.91×
DIY MentalityTHRILL2.87×
Quality AwarenessPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Office audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.49×
PatriotismCONSERVATISM0.50×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Office have in United States?

Home Office has an estimated audience of 4,359,051 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Home Office fans?

55.9% of Home Office fans are female, 44.1% are male, with an average age of 40.4 years.

03

Which brands do Home Office fans like most?

Home Office fans show strongest brand affinity for OfficeMax (28.48×), Ashley Furniture HomeStores (11.68×), and Office supplies (19.67×) over the country average.

04

Where do Home Office fans live in United States?

Home Office fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Home Office fans also like?

Beyond Home Office itself, the audience over-indexes on Ashley Furniture HomeStores (11.68×), Office supplies (19.67×), Office Depot (11.04×), and Wireless network (14.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Home Office audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →