Home Office Audience in United States

Home Office logo

Home Office has an estimated audience of 4,359,051 people in United States. 55.9% are female, 44.1% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: OfficeMax, Ashley Furniture HomeStores, Office supplies, Office Depot, Wireless network.

The average Home Office fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include OfficeMax, Ashley Furniture HomeStores, Office supplies, with strongest over-indexing on OfficeMax (28.48× the country average). Demographically, the Home Office audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home Office fans

Demographic split for Home Office audience in United States
MetricValue
Female55.9%
Male44.1%
Average age40.4
Estimated audience size4,359,051

Audience persona

The typical Home Office fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for OfficeMax.

Top regions in United States

Top regions ranked by reach for Home Office in United States
RegionReachAffinity
California539,5931.13×
Texas513,9471.37×
Florida400,2491.36×
New York277,9631.14×
Georgia164,5011.23×
Illinois155,8611.07×
North Carolina148,6531.13×
Pennsylvania143,6780.98×
Virginia133,0791.25×
Ohio131,2730.98×
New Jersey128,4911.16×
Michigan113,4641×
Massachusetts106,1621.24×
Washington102,0061.17×
Tennessee94,4081.08×
Maryland89,7381.2×
Arizona87,0820.98×
Indiana82,5491.04×
Colorado80,4921.17×
South Carolina72,2641.1×
Missouri69,8170.99×
Minnesota67,9381.09×
Wisconsin58,7420.9×
Alabama54,9190.9×
Kentucky52,9690.97×
Utah51,7371.33×
Louisiana50,7270.9×
Oregon49,6530.99×
Connecticut47,3891.08×
Arkansas46,1161.28×
Oklahoma41,6960.86×
Nevada41,5620.99×
Iowa35,4510.99×
Kansas33,7950.98×
Mississippi28,6490.8×
Nebraska21,0390.96×
Idaho20,7200.95×
Washington, District of Columbia16,8471.29×
New Mexico15,7380.72×
New Hampshire15,4900.9×
West Virginia15,1610.75×
Hawaii14,6220.78×
Maine11,5730.74×
Rhode Island10,7760.78×
Delaware10,2260.85×
Montana10,0230.83×
North Dakota6,9290.77×
South Dakota6,7690.67×
Alaska6,4550.69×
Vermont5,5370.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Office audience
BrandAffinityCategory
OfficeMax28.48×Business & Career
Ashley Furniture HomeStores11.68×Home & Garden
Office supplies19.67×Business & Career
Office Depot11.04×Shopping
Wireless network14.96×Technology & Electronics
Kitchenware6.09×Home & Garden
West Elm7.65×Home & Garden
Photocopier26.89×Business & Career
Kitchen utensil6.88×Home & Garden
Macy's3.89×Shopping
Renovation3.94×Home & Garden
Stationery8.31×Technology & Electronics
Bedroom furniture7.34×Home & Garden
Telecommuting9.01×Business & Career
Houzz8.22×Home & Garden
IKEA3.74×Home & Garden
Pottery Barn4.78×Home & Garden
MetroPCS9.76×Technology & Electronics
Home Interior Design5.57×Home & Garden
Small office/home office9.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Office audience
TraitClusterScore
Design AffinityPREMIUM1.53
Early Adopter MentalityPOWER1.52
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.3
IndulgenceJOY1.28
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Home Office
CountryShare
Germany19.2%
United States13.8%
Brazil5.8%

See Home Office audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home Office have in United States?

Home Office has an estimated audience of 4,359,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Office fans?

55.9% of Home Office fans are female, 44.1% are male, with an average age of 40.4 years.

Which brands do Home Office fans like most?

Home Office fans show strongest brand affinity for OfficeMax (28.48×), Ashley Furniture HomeStores (11.68×), and Office supplies (19.67×) over the country average.

Where do Home Office fans live in United States?

Home Office fans in United States are most concentrated in California (reach 539,593), Texas (reach 513,947), and Florida (reach 400,249). These three regions account for the largest share of the active audience.

What other brands do Home Office fans also like?

Beyond Home Office itself, the audience over-indexes on Ashley Furniture HomeStores (11.68×), Office supplies (19.67×), Office Depot (11.04×), and Wireless network (14.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.