Rascasse Audience Intelligence

Home Office Audience in Germany

A data profile of the people who buy, follow and care about Home Office in Germany — modelled from more than twelve digital signal sources. Home Office has an estimated audience of 6,064,025 people in Germany.

#484among Topic in Germany#97in Business & Career

The average Home Office fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Böttcher, Middle school, Obi (store), with strongest over-indexing on Böttcher (4.22× the country average).

Demographically, the Home Office audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Office fan in Germany is balanced, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Böttcher.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Office profile in Germany.

Audience size
6.1M
in Germany
Gender
54.9%♀
45.1% male
Age
40.2
average years
Country rank
#780
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Office fans

54.9% are female, 45.1% are male, average age 40.2.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Home Office audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age40.2
Estimated audience size6,064,025
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Home Office audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Home Office audience comes from Germany.

Worldwide audience distribution share by country for Home Office
CountryShare
Germany19.2%
United States13.8%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Office audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Office fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.14×
02Baden-Württemberg~900K1.12×
03Nordrhein-Westfalen~1.5M1.10×
04Bayern~1M1.09×
05Hamburg~100K1.05×
06Niedersachsen~600K1.04×
07Bremen~50K1.00×
08Brandenburg~200K0.99×
09Rheinland-Pfalz~300K0.98×
10Berlin~300K0.97×
11Schleswig-Holstein~200K0.96×
12Thüringen~100K0.96×
13Sachsen~300K0.92×
14Sachsen-Anhalt~100K0.92×
15Mecklenburg-Vorpommern~100K0.92×
16Saarland~70K0.92×
Fig. 06

Affinity by region

Affinity by region — Home Office, Germany
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Office audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Office audience
#·InterestCategoryAffinity×
01Mc PaperBusiness & Career4.82×
02BöttcherBusiness & Career4.22×
03Middle schoolBusiness & Career3.97×
04Google DocsInternet & Social Media2.69×
05DollKids & Family2.29×
06Garden furnitureHome & Garden2.19×
07Der TagesspiegelNews2.11×
08FRITZ!BoxTechnology & Electronics1.89×
09Customer serviceBusiness & Career1.86×
10Futures contractBusiness & Career1.82×
11TchiboShopping1.77×
12ADACCars & Mobility1.76×
13FOCUS OnlineNews1.75×
14Stress (biology)Health1.74×
15EurojackpotGames1.73×
16Spiegel OnlineNews1.65×
17HornbachShopping1.62×
18Obi (store)Shopping1.59×
19CommerzbankBusiness & Career1.58×
20ImmoScout24Home & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Office audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Office audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.23×
Quality AwarenessPREMIUM1.14×
Family OrientationCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Office audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.41×
Risk AppetiteTHRILL0.45×
ExtroversionTHRILL0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Office have in Germany?

Home Office has an estimated audience of 6,064,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Office fans?

54.9% of Home Office fans are female, 45.1% are male, with an average age of 40.2 years.

03

Which brands do Home Office fans like most?

Home Office fans show strongest brand affinity for Böttcher (4.22×), Middle school (3.97×), and Obi (store) (1.59×) over the country average.

04

Where do Home Office fans live in Germany?

Home Office fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Home Office fans also like?

Beyond Home Office itself, the audience over-indexes on Middle school (3.97×), Obi (store) (1.59×), Commerzbank (1.58×), and Hornbach (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Home Office audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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