Home Office Audience in Germany
Home Office has an estimated audience of 6,064,025 people in Germany. 54.9% are female, 45.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, Middle school, Spiegel Online, Obi (store), Gala.
The average Home Office fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, Middle school, Spiegel Online, with strongest over-indexing on LinkedIn (1.88× the country average). Demographically, the Home Office audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Home Office fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.2 |
| Estimated audience size | 6,064,025 |
Audience persona
The typical Home Office fan in Germany is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,510,740 | 1.14× |
| Bayern | 1,143,518 | 1.17× |
| Baden-Württemberg | 975,611 | 1.18× |
| Niedersachsen | 590,646 | 1× |
| Hessen | 564,347 | 1.22× |
| Berlin | 293,189 | 1.08× |
| Rheinland-Pfalz | 291,616 | 0.96× |
| Sachsen | 268,964 | 0.9× |
| Schleswig-Holstein | 207,189 | 0.95× |
| Brandenburg | 176,128 | 0.94× |
| Hamburg | 154,598 | 1.13× |
| Thüringen | 135,406 | 0.88× |
| Sachsen-Anhalt | 130,197 | 0.83× |
| Mecklenburg-Vorpommern | 93,019 | 0.8× |
| Saarland | 62,372 | 0.84× |
| Bremen | 50,879 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.88× | Internet & Social Media | |
| Middle school | 3.97× | Business & Career |
| Spiegel Online | 1.65× | News |
| Obi (store) | 1.59× | Shopping |
| Gala | 1.67× | News |
| Wetter.com | 1.73× | Home & Garden |
| Mc Paper | 4.82× | Business & Career |
| Hornbach | 1.62× | Shopping |
| Commerzbank | 1.58× | Business & Career |
| FRITZ!Box | 1.89× | Technology & Electronics |
| ImmoScout24 | 1.54× | Home & Garden |
| FOCUS Online | 1.75× | News |
| Customer service | 1.86× | Business & Career |
| Der Tagesspiegel | 2.11× | News |
| Stress (biology) | 1.74× | Health |
| Futures contract | 1.82× | Business & Career |
| Tchibo | 1.77× | Shopping |
| ADAC | 1.76× | Cars & Mobility |
| Eurojackpot | 1.73× | Games |
| Google Docs | 2.69× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Quality Awareness | PREMIUM | 1.35 |
| Indulgence | JOY | 1.25 |
| Design Affinity | PREMIUM | 1.23 |
| Career Orientation | POWER | 1.18 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.2% |
| United States | 13.8% |
| Brazil | 5.8% |
See Home Office audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Office have in Germany?
Home Office has an estimated audience of 6,064,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home Office fans?
54.9% of Home Office fans are female, 45.1% are male, with an average age of 40.2 years.
Which brands do Home Office fans like most?
Home Office fans show strongest brand affinity for LinkedIn (1.88×), Middle school (3.97×), and Spiegel Online (1.65×) over the country average.
Where do Home Office fans live in Germany?
Home Office fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,510,740), Bayern (reach 1,143,518), and Baden-Württemberg (reach 975,611). These three regions account for the largest share of the active audience.
What other brands do Home Office fans also like?
Beyond Home Office itself, the audience over-indexes on Middle school (3.97×), Spiegel Online (1.65×), Obi (store) (1.59×), and Gala (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.