Toy store Audience in United States

Toy store logo

Toy store has an estimated audience of 2,069,367 people in United States. 58.0% are female, 42.0% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: DuPont, Bud Light, Boston Market, Baby toys, Toy block.

The average Toy store fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DuPont, Bud Light, Boston Market, with strongest over-indexing on DuPont (119.46× the country average). Demographically, the Toy store audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Toy store fans

Demographic split for Toy store audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.3
Estimated audience size2,069,367

Audience persona

The typical Toy store fan in United States is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DuPont.

Top regions in United States

Top regions ranked by reach for Toy store in United States
RegionReachAffinity
California318,4111.4×
Texas174,5540.98×
New York171,0151.48×
Florida117,0000.84×
Ohio88,8471.39×
Illinois75,5341.1×
Virginia73,8801.47×
Oregon66,6162.81×
Pennsylvania63,9090.92×
Washington59,4591.43×
North Carolina58,9180.95×
Michigan54,8811.01×
New Jersey54,2761.03×
Georgia51,7240.81×
Massachusetts50,3451.23×
Colorado40,5371.24×
Tennessee39,4860.95×
Indiana37,9411×
Maryland35,0910.99×
Arizona33,6180.8×
Minnesota29,7241×
Missouri29,4450.88×
Wisconsin27,4120.88×
South Carolina25,9080.83×
Connecticut23,8381.15×
Kentucky22,6980.87×
Utah22,4711.21×
Nevada20,9731.05×
Alabama20,6400.71×
Oklahoma19,9940.87×
Kansas19,7701.21×
Louisiana19,5380.73×
Arkansas13,1530.77×
Iowa10,8880.64×
Idaho10,7381.03×
Mississippi10,7020.63×
Hawaii10,0871.13×
New Mexico8,7890.85×
Maine8,0041.08×
New Hampshire7,7130.95×
Nebraska7,6530.74×
Washington, District of Columbia7,3911.19×
West Virginia6,2220.65×
Rhode Island6,0070.91×
Vermont4,7721.31×
Montana4,6790.82×
Delaware4,5320.79×
Alaska3,2560.74×
South Dakota2,8020.59×
Wyoming1,7900.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toy store audience
BrandAffinityCategory
DuPont119.46×Health
Bud Light42.55×Food & Beverages
Boston Market42.87×Food & Beverages
Baby toys17.43×Kids & Family
Toy block23.35×
Superman1.71×Movies & TV
Play (activity)3.03×Travel & Leisure
Avengers (band)10.67×Music & Radio
Infant1.92×Kids & Family
Child1.6×Kids & Family
Toys (film)7.48×Movies & TV
Hobby Lobby1.93×Home & Garden
Celebrity1.56×Movies & TV
Educational toy6.53×Kids & Family
Walt Disney World2.16×Travel & Leisure
Child development3.65×Business & Career
Google Drive1.98×Technology & Electronics
Photograph1.52×Technology & Electronics
Gift1.54×Shopping
Google Docs1.93×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toy store audience
TraitClusterScore
Early Adopter MentalityPOWER1.34
ExtroversionTHRILL1.28
IndividualismJOY1.26
Price SensitivityPREMIUM1.23
Social Media UsageJOY1.2
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Toy store
CountryShare
Brazil10.1%
United States10.0%
Colombia7.6%

See Toy store audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Toy store have in United States?

Toy store has an estimated audience of 2,069,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Toy store fans?

58.0% of Toy store fans are female, 42.0% are male, with an average age of 39.3 years.

Which brands do Toy store fans like most?

Toy store fans show strongest brand affinity for DuPont (119.46×), Bud Light (42.55×), and Boston Market (42.87×) over the country average.

Where do Toy store fans live in United States?

Toy store fans in United States are most concentrated in California (reach 318,411), Texas (reach 174,554), and New York (reach 171,015). These three regions account for the largest share of the active audience.

What other brands do Toy store fans also like?

Beyond Toy store itself, the audience over-indexes on Bud Light (42.55×), Boston Market (42.87×), Baby toys (17.43×), and Toy block (23.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.