Rascasse Audience Intelligence

Toy store Audience in United States

Name: Toy store — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Toy store in United States — modelled from more than twelve digital signal sources. Toy store has an estimated audience of 2,069,367 people in United States.

#213among Touchpoint in United States #300in Kids & Family

The average Toy store fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include DuPont, Bud Light, Boston Market, with strongest over-indexing on DuPont (119.46× the country average).

Demographically, the Toy store audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toy store fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for DuPont.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy store profile in United States.

Audience size

2.1M

in United States

Gender

58.0%♀

42.0% male

Age

39.3

average years

Country rank

#13873

Touchpoint in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Toy store fans

58.0% are female, 42.0% are male, average age 39.3.

Fig. 02

Gender split

58.0%

Female

42.0%

Male

Demographic split for Toy store audience in United States
Metric	Value
Female	58.0%
Male	42.0%
Average age	39.3
Estimated audience size	2,069,367

Fig. 03

Age distribution

Age distribution of the Toy store audience in United States
Age bracket	Share	%
16-19		16%
20-29		22%
30-39		23%
40-49		19%
50+		19%

Fig. 04

Worldwide distribution

10.0%

of the worldwide Toy store audience comes from United States.

Worldwide audience distribution share by country for Toy store
Country	Share
Brazil	10.1%
United States	10.0%
Colombia	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy store audience in United States is strongest.

Fig. 05

Top regions by affinity

Toy store fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~60K	2.33×
02	Wyoming	~6K	2.00×
03	Vermont	~6K	1.52×
04	Kansas	~20K	1.42×
05	New York	~200K	1.37×
06	Colorado	~40K	1.36×
07	Washington	~50K	1.30×
08	California	~300K	1.29×
09	Virginia	~60K	1.28×
10	Maine	~9K	1.26×
11	Ohio	~80K	1.23×
12	Massachusetts	~50K	1.17×
13	Connecticut	~20K	1.16×
14	Washington, District of Columbia	~7K	1.12×
15	Arizona	~50K	1.10×
16	Utah	~20K	1.09×
17	Idaho	~10K	1.09×
18	Hawaii	~10K	1.08×
19	New Hampshire	~9K	1.07×
20	Minnesota	~30K	1.05×
21	Illinois	~70K	1.04×
22	Nevada	~20K	0.99×
23	New Jersey	~50K	0.96×
24	Alaska	~4K	0.96×
25	Michigan	~50K	0.95×
26	Indiana	~40K	0.94×
27	Montana	~5K	0.93×
28	North Carolina	~60K	0.92×
29	Tennessee	~40K	0.92×
30	Maryland	~30K	0.91×
31	Texas	~200K	0.90×
32	New Mexico	~9K	0.90×
33	Rhode Island	~6K	0.88×
34	Delaware	~5K	0.87×
35	Pennsylvania	~60K	0.86×
36	Wisconsin	~30K	0.85×
37	Missouri	~30K	0.84×
38	South Carolina	~30K	0.84×
39	Florida	~100K	0.83×
40	Oklahoma	~20K	0.83×
41	Kentucky	~20K	0.82×
42	Arkansas	~10K	0.77×
43	Georgia	~50K	0.75×
44	Louisiana	~20K	0.73×
45	Nebraska	~8K	0.73×
46	Alabama	~20K	0.71×
47	West Virginia	~7K	0.69×
48	South Dakota	~3K	0.69×
49	Mississippi	~10K	0.64×
50	Iowa	~10K	0.63×

Affinity by region — Toy store, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy store audience
#	Interest	Category	×
01	DuPont	Health	119.46×
02	Boston Market	Food & Beverages	42.87×
03	Bud Light	Food & Beverages	42.55×
04	Toy block	Topic	23.35×
05	Baby toys	Kids & Family	17.43×
06	Avengers (band)	Music & Radio	10.67×
07	Toys (film)	Movies & TV	7.48×
08	Educational toy	Kids & Family	6.53×
09	Child development	Business & Career	3.65×
10	Play (activity)	Travel & Leisure	3.03×
11	Walt Disney World	Travel & Leisure	2.16×
12	Google Drive	Technology & Electronics	1.98×
13	Hobby Lobby	Home & Garden	1.93×
14	Google Docs	Internet & Social Media	1.93×
15	Infant	Kids & Family	1.92×
16	Superman	Movies & TV	1.71×
17	Child	Kids & Family	1.60×
18	Celebrity	Movies & TV	1.56×
19	Gift	Shopping	1.54×
20	Photograph	Technology & Electronics	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Toy store audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.43×
Convenience Orientation	PREMIUM	1.36×
Individualism	JOY	1.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Toy store audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.80×
Risk Appetite	THRILL	0.90×
Need for Security	CONSERVATISM	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Toy store have in United States?

Toy store has an estimated audience of 2,069,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Toy store fans?

58.0% of Toy store fans are female, 42.0% are male, with an average age of 39.3 years.

Which brands do Toy store fans like most?

Toy store fans show strongest brand affinity for DuPont (119.46×), Bud Light (42.55×), and Boston Market (42.87×) over the country average.

Where do Toy store fans live in United States?

Toy store fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Toy store fans also like?

Beyond Toy store itself, the audience over-indexes on Bud Light (42.55×), Boston Market (42.87×), Baby toys (17.43×), and Toy block (23.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toy store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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