Boston Market Audience in United States

Boston Market logo

Boston Market has an estimated audience of 1,340,386 people in United States. 58.1% are female, 41.9% are male, average age 40.8. Top regions: Florida, New York, Texas. Top brand affinities: HoneyBaked Ham, Five Guys, Shake Shack, Panda Express, Bruegger's Bagels.

The average Boston Market fan in United States is 40.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include HoneyBaked Ham, Five Guys, Shake Shack, with strongest over-indexing on HoneyBaked Ham (28.41× the country average). Demographically, the Boston Market audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Boston Market fans

Demographic split for Boston Market audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.8
Estimated audience size1,340,386

Audience persona

The typical Boston Market fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for HoneyBaked Ham.

Top regions in United States

Top regions ranked by reach for Boston Market in United States
RegionReachAffinity
Florida164,7641.82×
New York160,7062.15×
Texas155,0511.35×
California148,3721.01×
Pennsylvania112,7502.5×
New Jersey106,7593.13×
Illinois86,8351.94×
Massachusetts77,2012.92×
Ohio59,0611.43×
Michigan52,0981.49×
Maryland45,8651.99×
Arizona45,7851.67×
North Carolina45,1521.12×
Virginia37,5741.15×
Georgia36,4630.88×
Connecticut28,7382.14×
Colorado24,6881.17×
Indiana23,6290.96×
Wisconsin15,2160.75×
Missouri13,4640.62×
Delaware12,7383.44×
Tennessee12,1740.45×
South Carolina11,6940.58×
Washington11,1860.42×
Minnesota10,5130.55×
Nevada9,3760.72×
Kentucky7,9640.47×
Alabama7,8660.42×
Rhode Island7,4681.75×
New Hampshire6,4921.23×
Kansas6,4060.61×
Oklahoma6,4020.43×
Oregon6,3870.42×
Louisiana6,1600.36×
New Mexico4,6970.7×
Utah4,0350.34×
Washington, District of Columbia3,9170.97×
Iowa3,9050.35×
Arkansas3,3670.3×
Nebraska3,3320.5×
Mississippi3,0080.27×
Maine2,8500.59×
West Virginia2,7730.44×
Idaho2,0870.31×
Hawaii1,5480.27×
Vermont1,5420.66×
Montana8860.24×
South Dakota8670.28×
Alaska6530.23×
North Dakota6500.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Market audience
BrandAffinityCategory
HoneyBaked Ham28.41×Food & Beverages
Five Guys7.65×Food & Beverages
Shake Shack7.56×Food & Beverages
Panda Express4.05×Food & Beverages
Bruegger's Bagels18.81×Food & Beverages
Chipotle Mexican Grill3.42×Food & Beverages
Wingstop2.95×Food & Beverages
In-N-Out Burger2.75×Food & Beverages
Einstein Bros. Bagels8.51×Food & Beverages
Chick-fil-A2.19×Food & Beverages
Texas Roadhouse2.21×Food & Beverages
Burger King2.3×Food & Beverages
Cold Stone Creamery6.28×Food & Beverages
Subway2.2×Food & Beverages
Taco Bell2.01×Food & Beverages
Little Caesars2.54×Food & Beverages
Waffle House3.28×Food & Beverages
Costco1.73×Shopping
Buffalo Wild Wings2.4×Food & Beverages
Hillshire Farm18.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Market audience
TraitClusterScore
IndulgenceJOY1.63
Urban LifestyleOPEN1.46
Convenience OrientationPREMIUM1.4
Career OrientationPOWER1.35
Price SensitivityPREMIUM1.25
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Boston Market
CountryShare
United States91.5%
Canada1.0%
Japan0.8%

See Boston Market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Boston Market have in United States?

Boston Market has an estimated audience of 1,340,386 people in United States, concentrated in Florida and New York.

What is the gender split and age of Boston Market fans?

58.1% of Boston Market fans are female, 41.9% are male, with an average age of 40.8 years.

Which brands do Boston Market fans like most?

Boston Market fans show strongest brand affinity for HoneyBaked Ham (28.41×), Five Guys (7.65×), and Shake Shack (7.56×) over the country average.

Where do Boston Market fans live in United States?

Boston Market fans in United States are most concentrated in Florida (reach 164,764), New York (reach 160,706), and Texas (reach 155,051). These three regions account for the largest share of the active audience.

What other brands do Boston Market fans also like?

Beyond Boston Market itself, the audience over-indexes on Five Guys (7.65×), Shake Shack (7.56×), Panda Express (4.05×), and Bruegger's Bagels (18.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.