Rascasse Audience Intelligence

Boston Market Target Market in United States

A data profile of the people who buy, follow and care about Boston Market in United States — modelled from more than twelve digital signal sources. Boston Market has an estimated audience of 1,304,489 people in United States.

#2018among Brand in United States#1147in Food & Beverages

The average Boston Market fan in United States is 40.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include Captain D's, HoneyBaked Ham, Five Guys, with strongest over-indexing on Captain D's (33.63× the country average).

Demographically, the Boston Market audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Market fan in United States is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Captain D's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Market profile in United States.

Audience size
1.3M
in United States
Gender
58.1%♀
41.9% male
Age
40.8
average years
Country rank
#19664
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boston Market

58.1% are female, 41.9% are male, average age 40.8.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Boston Market audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.8
Estimated audience size1,304,489
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Boston Market audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Boston Market audience comes from United States.

Worldwide audience distribution share by country for Boston Market
CountryShare
United States91.2%
Canada1.1%
Japan0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Market customers by region in United States
#RegionReachAffinity×
01Delaware~20K4.09×
02New Jersey~100K3.23×
03Massachusetts~80K2.96×
04Pennsylvania~100K2.54×
05New York~200K2.18×
06Connecticut~30K2.13×
07Maryland~50K1.97×
08Illinois~80K1.81×
09Rhode Island~8K1.81×
10Florida~200K1.72×
11Arizona~40K1.53×
12Michigan~50K1.37×
13Ohio~60K1.35×
14New Hampshire~7K1.27×
15Texas~100K1.26×
16Colorado~20K1.11×
17Virginia~40K1.10×
18Washington, District of Columbia~4K1.08×
19North Carolina~40K1.05×
20California~100K0.93×
21Indiana~20K0.89×
22Georgia~40K0.86×
23Wisconsin~10K0.74×
24New Mexico~5K0.74×
25Nevada~9K0.72×
26Vermont~2K0.71×
27Maine~3K0.67×
28Kansas~7K0.65×
29Missouri~10K0.61×
30Minnesota~10K0.59×
31South Carolina~10K0.57×
32Alaska~2K0.57×
33Nebraska~4K0.56×
34West Virginia~3K0.55×
35North Dakota~1K0.54×
36South Dakota~2K0.52×
37Kentucky~8K0.49×
38Montana~2K0.49×
39Tennessee~10K0.46×
40Oklahoma~7K0.46×
41Alabama~8K0.44×
42Hawaii~3K0.44×
43Oregon~7K0.43×
44Idaho~3K0.43×
45Washington~10K0.41×
46Iowa~5K0.41×
47Arkansas~4K0.40×
48Louisiana~7K0.39×
49Mississippi~4K0.39×
50Utah~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Boston Market, United States
0.38×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Market audience
#·InterestCategoryAffinity×
01Captain D'sFood & Beverages33.63×
02HoneyBaked HamFood & Beverages28.41×
03Bruegger's BagelsFood & Beverages18.81×
04Einstein Bros. BagelsFood & Beverages8.51×
05Five GuysFood & Beverages7.65×
06Shake ShackFood & Beverages7.56×
07Cold Stone CreameryFood & Beverages6.28×
08Culver'sFood & Beverages4.42×
09Panda ExpressFood & Beverages4.05×
10Raising Cane's Chicken FingersFood & Beverages3.76×
11Chipotle Mexican GrillFood & Beverages3.42×
12WingstopFood & Beverages2.95×
13In-N-Out BurgerFood & Beverages2.75×
14Popeyes Louisiana KitchenFood & Beverages2.56×
15Sam's ClubShopping2.43×
16Burger KingFood & Beverages2.30×
17Texas RoadhouseFood & Beverages2.21×
18SubwayFood & Beverages2.20×
19Chick-fil-AFood & Beverages2.19×
20Wendy'sFood & Beverages2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Market audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
Price SensitivityPREMIUM1.35×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Market audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Luxury OrientationPREMIUM0.95×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boston Market's target market in United States?

Boston Market's target market in United States covers an estimated 1,304,489 people, concentrated in New York and Florida.

02

What is the gender split and age of Boston Market customers?

58.1% of the Boston Market audience are female, 41.9% are male, with an average age of 40.8 years.

03

Which brands do Boston Market fans like most?

Boston Market fans show strongest brand affinity for Captain D's (33.63×), HoneyBaked Ham (28.41×), and Five Guys (7.65×) over the country average.

04

Where do Boston Market fans live in United States?

Boston Market fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Market fans also like?

Beyond Boston Market itself, the audience over-indexes on HoneyBaked Ham (28.41×), Five Guys (7.65×), Panda Express (4.05×), and Shake Shack (7.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Boston Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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