DuPont Audience in United States
DuPont has an estimated audience of 742,281 people in United States. 43.7% are female, 56.3% are male, average age 41.3. Top regions: California, Texas, Virginia. Top brand affinities: Athlete, Morningstar, International, DuPont Pioneer, Commodity market.
The average DuPont fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Athlete, Morningstar, International, with strongest over-indexing on Athlete (17.8× the country average). Demographically, the DuPont audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of DuPont fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 41.3 |
| Estimated audience size | 742,281 |
Audience persona
The typical DuPont fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Athlete.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,631 | 0.93× |
| Texas | 62,126 | 0.97× |
| Virginia | 41,127 | 2.27× |
| Florida | 40,136 | 0.8× |
| New York | 40,107 | 0.97× |
| Washington | 33,588 | 2.26× |
| Pennsylvania | 32,959 | 1.32× |
| Ohio | 26,671 | 1.17× |
| Illinois | 23,860 | 0.96× |
| North Carolina | 23,052 | 1.03× |
| New Jersey | 21,503 | 1.14× |
| Michigan | 20,637 | 1.06× |
| Georgia | 18,366 | 0.8× |
| Massachusetts | 15,172 | 1.04× |
| Indiana | 13,899 | 1.02× |
| Tennessee | 13,746 | 0.92× |
| Maryland | 12,349 | 0.97× |
| Arizona | 11,235 | 0.74× |
| Colorado | 10,338 | 0.88× |
| Minnesota | 10,073 | 0.95× |
| South Carolina | 9,725 | 0.87× |
| Delaware | 9,637 | 4.71× |
| Missouri | 9,267 | 0.77× |
| Wisconsin | 9,253 | 0.83× |
| Louisiana | 8,358 | 0.87× |
| Kentucky | 7,543 | 0.81× |
| Oregon | 7,106 | 0.84× |
| Alabama | 6,511 | 0.63× |
| Connecticut | 6,293 | 0.85× |
| Oklahoma | 6,036 | 0.73× |
| Utah | 5,656 | 0.85× |
| Iowa | 5,023 | 0.82× |
| Washington, District of Columbia | 4,867 | 2.18× |
| Mississippi | 4,635 | 0.76× |
| Nevada | 4,479 | 0.62× |
| Kansas | 4,409 | 0.75× |
| West Virginia | 4,123 | 1.19× |
| Arkansas | 4,094 | 0.67× |
| New Hampshire | 3,069 | 1.05× |
| Idaho | 2,925 | 0.79× |
| Nebraska | 2,632 | 0.71× |
| New Mexico | 2,345 | 0.63× |
| Hawaii | 1,965 | 0.62× |
| Maine | 1,783 | 0.67× |
| Rhode Island | 1,686 | 0.71× |
| Montana | 1,573 | 0.76× |
| North Dakota | 1,058 | 0.69× |
| South Dakota | 1,043 | 0.61× |
| Vermont | 860 | 0.66× |
| Alaska | 844 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Athlete | 17.8× | Music & Radio |
| Morningstar | 45.67× | Business & Career |
| International | 14.63× | Politics & Society |
| DuPont Pioneer | 84.33× | Business & Career |
| Commodity market | 17.19× | Business & Career |
| Equity (finance) | 10.06× | Business & Career |
| Feeder | 50.89× | Music & Radio |
| Tractor Supply Company | 4.35× | Shopping |
| Dessert wine | 6.32× | Food & Beverages |
| Laptop | 3.77× | Technology & Electronics |
| Combine harvester | 5.22× | Business & Career |
| Agricultural science | 9.34× | Business & Career |
| Farmers' Almanac | 11.36× | Literature |
| Sheep farming | 12.15× | Travel & Leisure |
| Bayer | 13.63× | Health |
| Insecticide | 7× | Home & Garden |
| Dairy farming | 4.62× | Food & Beverages |
| Tractor pulling | 8.11× | Sports |
| Reuters | 6.18× | News |
| Diabetes mellitus awareness | 3.19× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.22 |
| Need for Security | CONSERVATISM | 1.64 |
| Career Orientation | POWER | 1.43 |
| Convenience Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| Individualism | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 10.7% |
| France | 5.8% |
See DuPont audiences in other countries
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Frequently asked questions
How many fans does DuPont have in United States?
DuPont has an estimated audience of 742,281 people in United States, concentrated in California and Texas.
What is the gender split and age of DuPont fans?
43.7% of DuPont fans are female, 56.3% are male, with an average age of 41.3 years.
Which brands do DuPont fans like most?
DuPont fans show strongest brand affinity for Athlete (17.8×), Morningstar (45.67×), and International (14.63×) over the country average.
Where do DuPont fans live in United States?
DuPont fans in United States are most concentrated in California (reach 75,631), Texas (reach 62,126), and Virginia (reach 41,127). These three regions account for the largest share of the active audience.
What other brands do DuPont fans also like?
Beyond DuPont itself, the audience over-indexes on Morningstar (45.67×), International (14.63×), DuPont Pioneer (84.33×), and Commodity market (17.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DuPont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.