Rascasse Audience Intelligence

International Audience in United States

A data profile of the people who buy, follow and care about International in United States — modelled from more than twelve digital signal sources. International has an estimated audience of 8,028,604 people in United States.

#2717among Topic in United States#273in Politics & Society

The average International fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, Judy Garland, Gene Simmons, with strongest over-indexing on Google Flights (7.59× the country average).

Demographically, the International audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International profile in United States.

Audience size
8M
in United States
Gender
50.1%♀
49.9% male
Age
40.8
average years
Country rank
#4410
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International fans

50.1% are female, 49.9% are male, average age 40.8.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for International audience in United States
MetricValue
Female50.1%
Male49.9%
Average age40.8
Estimated audience size8,028,604
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the International audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

13.9%

of the worldwide International audience comes from United States.

Worldwide audience distribution share by country for International
CountryShare
United States13.9%
India5.4%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International audience in United States is strongest.

Fig. 05

Top regions by affinity

International fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K2.63×
02New Mexico~60K1.46×
03Hawaii~50K1.31×
04Washington, District of Columbia~30K1.29×
05California~1M1.15×
06Texas~800K1.15×
07Washington~200K1.15×
08Florida~600K1.12×
09Illinois~300K1.10×
10Alaska~20K1.10×
11New York~500K1.07×
12Georgia~300K1.06×
13Maryland~100K1.05×
14New Jersey~200K1.02×
15Indiana~100K1.02×
16Louisiana~100K1.01×
17Oregon~90K1.00×
18Oklahoma~90K0.99×
19Nevada~80K0.99×
20Pennsylvania~300K0.97×
21North Carolina~200K0.97×
22Colorado~100K0.97×
23Virginia~200K0.95×
24South Carolina~100K0.95×
25Iowa~60K0.95×
26Idaho~40K0.95×
27Rhode Island~20K0.95×
28Massachusetts~100K0.94×
29Alabama~100K0.94×
30Michigan~200K0.93×
31Nebraska~40K0.93×
32Ohio~200K0.92×
33North Dakota~20K0.92×
34Connecticut~70K0.91×
35Arizona~100K0.90×
36Arkansas~60K0.90×
37Mississippi~60K0.90×
38Tennessee~100K0.89×
39Wisconsin~100K0.88×
40Montana~20K0.88×
41Missouri~100K0.87×
42Kentucky~90K0.87×
43Kansas~60K0.87×
44Maine~30K0.87×
45South Dakota~20K0.86×
46Delaware~20K0.85×
47Minnesota~100K0.83×
48New Hampshire~30K0.82×
49West Virginia~30K0.81×
50Vermont~10K0.81×
Fig. 06

Affinity by region

Affinity by region — International, United States
0.81×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International audience
#·InterestCategoryAffinity×
01OrphanKids & Family19.27×
02Gene SimmonsMusic & Radio16.41×
03Roseanne BarrMovies & TV16.04×
04DuPontHealth14.63×
05Judy GarlandMovies & TV13.83×
06Hacksaw RidgeMovies & TV13.31×
07Luther (TV series)Movies & TV13.07×
08Kelsey GrammerMovies & TV11.04×
09Google FlightsTravel & Leisure7.59×
10Heartland (Canadian TV series)Movies & TV7.04×
11LinguisticsBusiness & Career4.78×
12Casey's General StoresFood & Beverages3.39×
13Luka DončićSports3.25×
14NASDAQBusiness & Career3.14×
15Love's Travel Stops & Country StoresShopping3.09×
16Tractor Supply CompanyShopping2.01×
17InnovationBusiness & Career1.88×
18Real propertyHome & Garden1.73×
19Planet FitnessSports1.63×
20TicketmasterTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Career OrientationPOWER1.37×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
ExtroversionTHRILL0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International have in United States?

International has an estimated audience of 8,028,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International fans?

50.1% of International fans are female, 49.9% are male, with an average age of 40.8 years.

03

Which brands do International fans like most?

International fans show strongest brand affinity for Google Flights (7.59×), Judy Garland (13.83×), and Gene Simmons (16.41×) over the country average.

04

Where do International fans live in United States?

International fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do International fans also like?

Beyond International itself, the audience over-indexes on Judy Garland (13.83×), Gene Simmons (16.41×), Hacksaw Ridge (13.31×), and Roseanne Barr (16.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See International audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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