International Audience in United States

International has an estimated audience of 8,028,604 people in United States. 50.1% are female, 49.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Indianapolis Motor Speedway, Horoscope, Day trading, Blended whiskey, Planet Fitness.

The average International fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indianapolis Motor Speedway, Horoscope, Day trading, with strongest over-indexing on Indianapolis Motor Speedway (18.25× the country average). Demographically, the International audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of International fans

Demographic split for International audience in United States
MetricValue
Female50.1%
Male49.9%
Average age40.8
Estimated audience size8,028,604

Audience persona

The typical International fan in United States is balanced, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for International in United States
RegionReachAffinity
California1,017,6431.15×
Texas871,0741.26×
Florida661,4861.22×
New York511,2821.14×
Illinois314,0791.17×
Pennsylvania281,0681.04×
Georgia270,1571.09×
North Carolina263,8321.09×
Ohio247,8881×
New Jersey219,8241.08×
Michigan213,6321.02×
Virginia200,1621.02×
Washington180,4031.12×
Arizona155,3360.95×
Tennessee154,1660.96×
Massachusetts153,7990.97×
Indiana144,5450.99×
Maryland134,2700.97×
South Carolina129,5151.07×
Colorado123,1530.97×
Missouri119,9890.93×
Utah118,1491.64×
Alabama112,0321×
Wisconsin109,4030.91×
Louisiana101,6340.98×
Minnesota99,6270.87×
Kentucky95,6790.95×
Oklahoma90,2511.01×
Oregon88,2610.96×
Connecticut72,8220.9×
Nevada72,3170.93×
Iowa72,0051.09×
Arkansas64,2250.97×
Mississippi62,3680.94×
Kansas62,3130.98×
New Mexico40,5941.01×
Hawaii39,3591.14×
Nebraska39,3380.98×
Idaho35,3920.88×
Washington, District of Columbia30,9601.28×
West Virginia30,7930.82×
Maine26,2620.91×
New Hampshire25,4410.8×
Rhode Island24,2370.95×
Delaware18,1660.82×
Montana17,9310.8×
North Dakota15,0180.91×
South Dakota14,9260.8×
Alaska14,8690.87×
Wyoming11,0490.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International audience
BrandAffinityCategory
Indianapolis Motor Speedway18.25×Sports
Horoscope11.45×Health
Day trading12.28×Business & Career
Blended whiskey11.71×Food & Beverages
Planet Fitness3.53×Sports
Property insurance13.52×Home & Garden
Google Flights4.2×Travel & Leisure
Roulette10.17×Games
Whole grain10×Food & Beverages
Cross-country skiing10.12×Sports
Glam rock13.34×Music & Radio
Critical illness insurance12.15×Business & Career
Diaper bag4.2×Kids & Family
Boston Marathon9.4×Sports
Bass guitar3×Music & Radio
Pet insurance9.56×Pets & Animals
JBL8.96×Technology & Electronics
Gene Simmons9.41×Music & Radio
Term life insurance9.96×Business & Career
Home inspection10.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International audience
TraitClusterScore
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM1.94
Quality AwarenessPREMIUM1.37
Community OrientationOPEN1.33
TraditionCONSERVATISM1.33
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for International
CountryShare
United States13.9%
India5.4%
United Kingdom4.1%

See International audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does International have in United States?

International has an estimated audience of 8,028,604 people in United States, concentrated in California and Texas.

What is the gender split and age of International fans?

50.1% of International fans are female, 49.9% are male, with an average age of 40.8 years.

Which brands do International fans like most?

International fans show strongest brand affinity for Indianapolis Motor Speedway (18.25×), Horoscope (11.45×), and Day trading (12.28×) over the country average.

Where do International fans live in United States?

International fans in United States are most concentrated in California (reach 1,017,643), Texas (reach 871,074), and Florida (reach 661,486). These three regions account for the largest share of the active audience.

What other brands do International fans also like?

Beyond International itself, the audience over-indexes on Horoscope (11.45×), Day trading (12.28×), Blended whiskey (11.71×), and Planet Fitness (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.