Rascasse Audience Intelligence

International Audience in Germany

A data profile of the people who buy, follow and care about International in Germany — modelled from more than twelve digital signal sources. International has an estimated audience of 1,660,280 people in Germany.

#2238among Topic in Germany#151in Politics & Society

The average International fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hannah Arendt, General practitioner, Simone de Beauvoir, with strongest over-indexing on Hannah Arendt (16.76× the country average).

Demographically, the International audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International fan in Germany is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Hannah Arendt.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International profile in Germany.

Audience size
1.7M
in Germany
Gender
46.7%♀
53.3% male
Age
38.9
average years
Country rank
#4050
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International fans

46.7% are female, 53.3% are male, average age 38.9.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for International audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age38.9
Estimated audience size1,660,280
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the International audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.9%

of the worldwide International audience comes from Germany.

Worldwide audience distribution share by country for International
CountryShare
United States13.9%
India5.4%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International audience in Germany is strongest.

Fig. 05

Top regions by affinity

International fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.34×
02Hessen~200K1.33×
03Berlin~100K1.31×
04Hamburg~40K1.11×
05Bayern~300K1.08×
06Baden-Württemberg~200K1.03×
07Nordrhein-Westfalen~400K1.02×
08Schleswig-Holstein~60K1.01×
09Rheinland-Pfalz~80K0.96×
10Niedersachsen~100K0.91×
11Sachsen~70K0.87×
12Brandenburg~40K0.87×
13Thüringen~40K0.83×
14Saarland~20K0.83×
15Sachsen-Anhalt~30K0.81×
16Mecklenburg-Vorpommern~20K0.77×
Fig. 06

Affinity by region

Affinity by region — International, Germany
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International audience
#·InterestCategoryAffinity×
01Princeton UniversityBusiness & Career24.02×
02Simone de BeauvoirLiterature16.94×
03Hannah ArendtLiterature16.76×
04European CouncilPolitics & Society12.85×
05Kim BasingerFashion & Accessoires11.63×
06General practitionerHealth8.65×
07Health food storeFood & Beverages7.72×
08Beach soccerSports7.10×
09LebanonTravel & Leisure4.76×
10Mel GibsonMovies & TV4.27×
11High schoolBusiness & Career2.65×
12SatireLiterature2.45×
13MSNNews2.40×
14VolunteeringPolitics & Society1.98×
15TattoosFashion & Accessoires1.70×
16Müller (company)Food & Beverages1.69×
17PostbankBusiness & Career1.62×
18Online newspaperNews1.62×
19KitchenHome & Garden1.61×
20Google MapsInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Convenience OrientationPREMIUM1.49×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Price SensitivityPREMIUM0.73×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International have in Germany?

International has an estimated audience of 1,660,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International fans?

46.7% of International fans are female, 53.3% are male, with an average age of 38.9 years.

03

Which brands do International fans like most?

International fans show strongest brand affinity for Hannah Arendt (16.76×), General practitioner (8.65×), and Simone de Beauvoir (16.94×) over the country average.

04

Where do International fans live in Germany?

International fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do International fans also like?

Beyond International itself, the audience over-indexes on General practitioner (8.65×), Simone de Beauvoir (16.94×), Princeton University (24.02×), and European Council (12.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See International audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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