International Audience in Germany
International has an estimated audience of 1,660,280 people in Germany. 46.7% are female, 53.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Snow White (Fables), Golem, Urban horticulture, Este, Veneto.
The average International fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Snow White (Fables), Golem, with strongest over-indexing on Gil Ofarim (2.04× the country average). Demographically, the International audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of International fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 38.9 |
| Estimated audience size | 1,660,280 |
Audience persona
The typical International fan in Germany is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,241 | 1.07× |
| Bayern | 278,749 | 1.04× |
| Baden-Württemberg | 220,768 | 0.97× |
| Hessen | 183,914 | 1.45× |
| Niedersachsen | 154,643 | 0.96× |
| Berlin | 103,469 | 1.39× |
| Rheinland-Pfalz | 78,651 | 0.95× |
| Sachsen | 75,878 | 0.93× |
| Schleswig-Holstein | 52,424 | 0.88× |
| Brandenburg | 44,365 | 0.86× |
| Hamburg | 42,107 | 1.12× |
| Thüringen | 34,392 | 0.81× |
| Sachsen-Anhalt | 31,519 | 0.73× |
| Mecklenburg-Vorpommern | 23,584 | 0.74× |
| Bremen | 18,769 | 1.32× |
| Saarland | 15,424 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.04× | Music & Radio |
| Snow White (Fables) | 2.44× | Literature |
| Golem | 3.01× | Technology & Electronics |
| Urban horticulture | 1.5× | Home & Garden |
| Este, Veneto | 2.11× | Travel & Leisure |
| Handmade Gifts | 1.72× | Kids & Family |
| Esra Erol | 4.46× | Movies & TV |
| Israel | 1.53× | Travel & Leisure |
| Home Delivery | 2.16× | Food & Beverages |
| Kodi (software) | 1.98× | Technology & Electronics |
| The Ice Queen | 25.4× | Literature |
| Video izle | 1.91× | |
| Volvo V60 | 2.54× | Cars & Mobility |
| San Gil | 2.11× | Travel & Leisure |
| Nuts (film) | 2.22× | Movies & TV |
| Medieval fantasy | 5.35× | Literature |
| Kelly Hoppen | 21.9× | Movies & TV |
| Fast Five | 2.39× | Movies & TV |
| Buying a House | 2.84× | Home & Garden |
| Hobby Lobby | 2.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| Tradition | CONSERVATISM | 1.36 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.4% |
| United Kingdom | 4.1% |
See International audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does International have in Germany?
International has an estimated audience of 1,660,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International fans?
46.7% of International fans are female, 53.3% are male, with an average age of 38.9 years.
Which brands do International fans like most?
International fans show strongest brand affinity for Gil Ofarim (2.04×), Snow White (Fables) (2.44×), and Golem (3.01×) over the country average.
Where do International fans live in Germany?
International fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,241), Bayern (reach 278,749), and Baden-Württemberg (reach 220,768). These three regions account for the largest share of the active audience.
What other brands do International fans also like?
Beyond International itself, the audience over-indexes on Snow White (Fables) (2.44×), Golem (3.01×), Urban horticulture (1.5×), and Este, Veneto (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.