Health food store Audience in Germany
Health food store has an estimated audience of 505,911 people in Germany. 70.2% are female, 29.8% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emma Thompson, Hannah Arendt, Merck KGaA, Kristen Stewart, Organic food.
The average Health food store fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emma Thompson, Hannah Arendt, Merck KGaA, with strongest over-indexing on Emma Thompson (20.8× the country average). Demographically, the Health food store audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Health food store fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 43.4 |
| Estimated audience size | 505,911 |
Audience persona
The typical Health food store fan in Germany is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Emma Thompson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,785 | 1.07× |
| Bayern | 85,796 | 1.06× |
| Baden-Württemberg | 60,054 | 0.87× |
| Niedersachsen | 47,680 | 0.97× |
| Berlin | 32,545 | 1.44× |
| Sachsen | 27,391 | 1.1× |
| Hessen | 25,665 | 0.67× |
| Schleswig-Holstein | 21,577 | 1.19× |
| Rheinland-Pfalz | 20,816 | 0.82× |
| Brandenburg | 18,226 | 1.16× |
| Hamburg | 14,093 | 1.23× |
| Mecklenburg-Vorpommern | 14,073 | 1.46× |
| Sachsen-Anhalt | 10,538 | 0.8× |
| Thüringen | 8,933 | 0.69× |
| Bremen | 3,779 | 0.87× |
| Saarland | 3,681 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emma Thompson | 20.8× | Movies & TV |
| Hannah Arendt | 18.1× | Literature |
| Merck KGaA | 27.18× | Business & Career |
| Kristen Stewart | 11.91× | Movies & TV |
| Organic food | 3.4× | Food & Beverages |
| Rossmann | 2.92× | Shopping |
| International | 7.72× | Politics & Society |
| Discount stores | 2.05× | Shopping |
| James Baldwin | 30.62× | Literature |
| Shopping | 1.56× | Shopping |
| REWE | 2.07× | Shopping |
| Bayer 04 Leverkusen (women) | 9.61× | Sports |
| Design | 1.59× | Home & Garden |
| Family | 1.87× | Kids & Family |
| Online shopping | 1.59× | Shopping |
| Local food | 3.04× | Food & Beverages |
| Beauty | 1.59× | Beauty & Wellness |
| Cooking | 1.85× | Food & Beverages |
| Business | 1.66× | Business & Career |
| Nature | 2.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.41 |
| Pet Ownership | JOY | 1.73 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Convenience Orientation | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.57 |
| Design Affinity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Germany | 9.4% |
| United Kingdom | 8.2% |
See Health food store audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Health food store have in Germany?
Health food store has an estimated audience of 505,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health food store fans?
70.2% of Health food store fans are female, 29.8% are male, with an average age of 43.4 years.
Which brands do Health food store fans like most?
Health food store fans show strongest brand affinity for Emma Thompson (20.8×), Hannah Arendt (18.1×), and Merck KGaA (27.18×) over the country average.
Where do Health food store fans live in Germany?
Health food store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,785), Bayern (reach 85,796), and Baden-Württemberg (reach 60,054). These three regions account for the largest share of the active audience.
What other brands do Health food store fans also like?
Beyond Health food store itself, the audience over-indexes on Hannah Arendt (18.1×), Merck KGaA (27.18×), Kristen Stewart (11.91×), and Organic food (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health food store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.