Rascasse Audience Intelligence

Health food store Audience in Germany

A data profile of the people who buy, follow and care about Health food store in Germany — modelled from more than twelve digital signal sources. Health food store has an estimated audience of 505,911 people in Germany.

#189among Touchpoint in Germany#555in Food & Beverages

The average Health food store fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emma Thompson, Hannah Arendt, Merck KGaA, with strongest over-indexing on Emma Thompson (20.8× the country average).

Demographically, the Health food store audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health food store fan in Germany is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Emma Thompson.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health food store profile in Germany.

Audience size
506K
in Germany
Gender
70.2%♀
29.8% male
Age
43.4
average years
Country rank
#11624
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health food store fans

70.2% are female, 29.8% are male, average age 43.4.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Health food store audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age43.4
Estimated audience size505,911
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Health food store audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Health food store audience comes from Germany.

Worldwide audience distribution share by country for Health food store
CountryShare
United States27.7%
Germany9.4%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health food store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health food store fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.46×
02Berlin~30K1.33×
03Schleswig-Holstein~20K1.30×
04Hamburg~10K1.15×
05Brandenburg~20K1.14×
06Nordrhein-Westfalen~100K1.11×
07Sachsen~30K1.09×
08Bayern~80K1.03×
09Bremen~4K0.95×
10Niedersachsen~50K0.93×
11Rheinland-Pfalz~20K0.89×
12Baden-Württemberg~60K0.87×
13Sachsen-Anhalt~10K0.82×
14Thüringen~9K0.72×
15Hessen~30K0.68×
16Saarland~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Health food store, Germany
0.68×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health food store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health food store audience
#·InterestCategoryAffinity×
01James BaldwinLiterature30.62×
02Merck KGaABusiness & Career27.18×
03Emma ThompsonMovies & TV20.80×
04Hannah ArendtLiterature18.10×
05Kristen StewartMovies & TV11.91×
06InternationalPolitics & Society7.72×
07Organic foodFood & Beverages3.40×
08Local foodFood & Beverages3.04×
09RossmannShopping2.92×
10REWEShopping2.07×
11Discount storesShopping2.05×
12FamilyKids & Family1.87×
13CookingFood & Beverages1.85×
14dB’sMusic & Radio1.82×
15BusinessBusiness & Career1.66×
16DesignHome & Garden1.59×
17FIFA World CupSports1.59×
18Online shoppingShopping1.59×
19BeautyBeauty & Wellness1.59×
20ShoppingShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health food store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health food store audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
SpiritualityBALANCE1.69×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health food store audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Risk AppetiteTHRILL1.07×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health food store have in Germany?

Health food store has an estimated audience of 505,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Health food store fans?

70.2% of Health food store fans are female, 29.8% are male, with an average age of 43.4 years.

03

Which brands do Health food store fans like most?

Health food store fans show strongest brand affinity for Emma Thompson (20.8×), Hannah Arendt (18.1×), and Merck KGaA (27.18×) over the country average.

04

Where do Health food store fans live in Germany?

Health food store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Health food store fans also like?

Beyond Health food store itself, the audience over-indexes on Hannah Arendt (18.1×), Merck KGaA (27.18×), dB’s (1.82×), and Kristen Stewart (11.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Health food store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health food store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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