Health food store Audience in United States

Health food store logo

Health food store has an estimated audience of 1,490,635 people in United States. 67.9% are female, 32.1% are male, average age 43.9. Top regions: New York, California, Florida. Top brand affinities: Cath Kidston, Bayer 04 Leverkusen (women), Sookmyung Women's University, Chung-Ang University, Whole Foods Market.

The average Health food store fan in United States is 43.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Cath Kidston, Bayer 04 Leverkusen (women), Sookmyung Women's University, with strongest over-indexing on Cath Kidston (42.1× the country average). Demographically, the Health food store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Health food store fans

Demographic split for Health food store audience in United States
MetricValue
Female67.9%
Male32.1%
Average age43.9
Estimated audience size1,490,635

Audience persona

The typical Health food store fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Cath Kidston.

Top regions in United States

Top regions ranked by reach for Health food store in United States
RegionReachAffinity
New York272,6193.27×
California185,2051.13×
Florida124,3131.23×
Texas113,6720.89×
Ohio71,2011.55×
Virginia56,3811.55×
Illinois53,2291.07×
Georgia51,7461.13×
Michigan45,3781.16×
North Carolina44,4160.99×
Oregon44,0102.58×
Pennsylvania43,4820.87×
New Jersey38,7231.02×
Tennessee29,5630.99×
Maryland23,5100.92×
South Carolina23,4871.05×
Washington23,1920.78×
Missouri22,8410.95×
Indiana22,3770.82×
Massachusetts21,6840.74×
Colorado19,4370.83×
Louisiana18,1980.95×
Arizona17,5360.58×
Oklahoma16,6431.01×
Wisconsin15,9110.71×
Connecticut15,3221.02×
Kentucky14,7920.79×
Mississippi14,1671.15×
Alabama13,6560.66×
Utah13,5301.01×
Nevada13,1690.91×
Arkansas12,9181.05×
Minnesota12,3640.58×
Hawaii9,0771.42×
Kansas8,4910.72×
Idaho7,8271.05×
Iowa7,1980.59×
New Mexico6,8370.91×
Maine5,9581.12×
Montana5,0871.23×
West Virginia4,5970.66×
New Hampshire4,3550.74×
Nebraska4,0600.54×
Rhode Island3,9030.82×
Delaware3,4150.83×
South Dakota2,8360.82×
Washington, District of Columbia2,5890.58×
Vermont2,3430.9×
Alaska2,3290.73×
Wyoming1,9220.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health food store audience
BrandAffinityCategory
Cath Kidston42.1×Fashion & Accessoires
Bayer 04 Leverkusen (women)109.64×Sports
Sookmyung Women's University54.19×Business & Career
Chung-Ang University58.23×Business & Career
Whole Foods Market3.15×Shopping
Merck KGaA101×Business & Career
Sprouts Farmers Market5.39×Shopping
Duksung Women's University37.06×Business & Career
Nevada3.85×Travel & Leisure
Dollar General2.44×Shopping
Organic food2.64×Food & Beverages
Walgreens2.46×Shopping
NASDAQ3.75×Business & Career
Costco2.28×Shopping
Order (business)3.38×Business & Career
Kohl's2.23×Shopping
Cosmetics1.79×Beauty & Wellness
Target Corporation2.06×Shopping
Family1.55×Kids & Family
Aldi2.3×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health food store audience
TraitClusterScore
PatriotismCONSERVATISM5.07
Family OrientationCONSERVATISM2.27
Healthy LifestyleBALANCE1.76
Design AffinityPREMIUM1.64
Price SensitivityPREMIUM1.52
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Health food store
CountryShare
United States27.7%
Germany9.4%
United Kingdom8.2%

See Health food store audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Health food store have in United States?

Health food store has an estimated audience of 1,490,635 people in United States, concentrated in New York and California.

What is the gender split and age of Health food store fans?

67.9% of Health food store fans are female, 32.1% are male, with an average age of 43.9 years.

Which brands do Health food store fans like most?

Health food store fans show strongest brand affinity for Cath Kidston (42.1×), Bayer 04 Leverkusen (women) (109.64×), and Sookmyung Women's University (54.19×) over the country average.

Where do Health food store fans live in United States?

Health food store fans in United States are most concentrated in New York (reach 272,619), California (reach 185,205), and Florida (reach 124,313). These three regions account for the largest share of the active audience.

What other brands do Health food store fans also like?

Beyond Health food store itself, the audience over-indexes on Bayer 04 Leverkusen (women) (109.64×), Sookmyung Women's University (54.19×), Chung-Ang University (58.23×), and Whole Foods Market (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health food store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.