Rascasse Audience Intelligence

Health food store Audience in United States

A data profile of the people who buy, follow and care about Health food store in United States — modelled from more than twelve digital signal sources. Health food store has an estimated audience of 1,490,635 people in United States.

#241among Touchpoint in United States#1053in Food & Beverages

The average Health food store fan in United States is 43.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Cath Kidston, Merck KGaA, Magyar Televízió, with strongest over-indexing on Cath Kidston (42.1× the country average).

Demographically, the Health food store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health food store fan in United States is more female, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cath Kidston.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health food store profile in United States.

Audience size
1.5M
in United States
Gender
67.9%♀
32.1% male
Age
43.9
average years
Country rank
#17847
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health food store fans

67.9% are female, 32.1% are male, average age 43.9.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Health food store audience in United States
MetricValue
Female67.9%
Male32.1%
Average age43.9
Estimated audience size1,490,635
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Health food store audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Health food store audience comes from United States.

Worldwide audience distribution share by country for Health food store
CountryShare
United States27.7%
Germany9.4%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health food store audience in United States is strongest.

Fig. 05

Top regions by affinity

Health food store fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K2.77×
02New York~200K2.70×
03Oregon~40K2.21×
04Ohio~70K1.51×
05Montana~6K1.46×
06Hawaii~9K1.43×
07Virginia~50K1.31×
08Maine~7K1.25×
09Tennessee~40K1.24×
10Idaho~9K1.23×
11California~200K1.17×
12Florida~100K1.15×
13Michigan~40K1.10×
14Mississippi~10K1.09×
15Kansas~10K1.09×
16Vermont~3K1.06×
17Arkansas~10K1.05×
18Illinois~50K1.04×
19Alaska~3K1.04×
20Georgia~50K1.03×
21New Jersey~40K1.01×
22Utah~10K1.00×
23South Carolina~20K0.98×
24Connecticut~10K0.98×
25New Hampshire~6K0.98×
26South Dakota~3K0.95×
27New Mexico~7K0.94×
28Oklahoma~20K0.93×
29North Carolina~40K0.92×
30Missouri~20K0.91×
31Colorado~20K0.87×
32Louisiana~20K0.87×
33Alabama~20K0.85×
34Nevada~10K0.84×
35Texas~100K0.82×
36Maryland~20K0.82×
37Delaware~3K0.82×
38Rhode Island~4K0.81×
39Indiana~20K0.80×
40Pennsylvania~40K0.79×
41Kentucky~10K0.79×
42Washington~20K0.76×
43West Virginia~5K0.74×
44Wisconsin~20K0.73×
45Massachusetts~20K0.69×
46Iowa~8K0.69×
47Arizona~20K0.65×
48Washington, District of Columbia~3K0.64×
49Nebraska~5K0.61×
50Minnesota~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Health food store, United States
0.57×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health food store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health food store audience
#·InterestCategoryAffinity×
01Merck KGaABusiness & Career101.00×
02Chung-Ang UniversityBusiness & Career58.23×
03Sookmyung Women's UniversityBusiness & Career54.19×
04Cath KidstonFashion & Accessoires42.10×
05Magyar TelevízióTechnology & Electronics40.56×
06Duksung Women's UniversityBusiness & Career37.06×
07Sprouts Farmers MarketShopping5.39×
08NevadaTravel & Leisure3.85×
09NASDAQBusiness & Career3.75×
10Order (business)Business & Career3.38×
11Whole Foods MarketShopping3.15×
12Trader Joe'sShopping3.03×
13Organic foodFood & Beverages2.64×
14WalgreensShopping2.46×
15Dollar GeneralShopping2.44×
16CostcoShopping2.28×
17Kohl'sShopping2.23×
18Target CorporationShopping2.06×
19CosmeticsBeauty & Wellness1.79×
20FamilyKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health food store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health food store audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.90×
MindfulnessBALANCE1.78×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health food store audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.23×
Luxury OrientationPREMIUM1.33×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health food store have in United States?

Health food store has an estimated audience of 1,490,635 people in United States, concentrated in New York and California.

02

What is the gender split and age of Health food store fans?

67.9% of Health food store fans are female, 32.1% are male, with an average age of 43.9 years.

03

Which brands do Health food store fans like most?

Health food store fans show strongest brand affinity for Cath Kidston (42.1×), Merck KGaA (101×), and Magyar Televízió (40.56×) over the country average.

04

Where do Health food store fans live in United States?

Health food store fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Health food store fans also like?

Beyond Health food store itself, the audience over-indexes on Merck KGaA (101×), Magyar Televízió (40.56×), Sookmyung Women's University (54.19×), and Chung-Ang University (58.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Health food store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health food store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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