Rascasse Audience Intelligence

Farmers' Almanac Audience in United States

A data profile of the people who buy, follow and care about Farmers' Almanac in United States — modelled from more than twelve digital signal sources. Farmers' Almanac has an estimated audience of 1,893,581 people in United States.

#85among Book / Manga / Comic in United States#260in Literature

The average Farmers' Almanac fan in United States is 46.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include MoneyGram, Remitly, Yahoo! Finance, with strongest over-indexing on MoneyGram (88.13× the country average).

Demographically, the Farmers' Almanac audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farmers' Almanac fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for MoneyGram.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmers' Almanac profile in United States.

Audience size
1.9M
in United States
Gender
38.8%♀
61.2% male
Age
46.8
average years
Country rank
#14874
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farmers' Almanac fans

38.8% are female, 61.2% are male, average age 46.8.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Farmers' Almanac audience in United States
MetricValue
Female38.8%
Male61.2%
Average age46.8
Estimated audience size1,893,581
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Farmers' Almanac audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4924%
50+41%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Farmers' Almanac audience comes from United States.

Worldwide audience distribution share by country for Farmers' Almanac
CountryShare
United States65.3%
Japan6.1%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmers' Almanac audience in United States is strongest.

Fig. 05

Top regions by affinity

Farmers' Almanac fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.96×
02West Virginia~20K1.77×
03Vermont~5K1.62×
04South Dakota~7K1.52×
05New Hampshire~10K1.46×
06Kentucky~30K1.44×
07Montana~8K1.43×
08Wyoming~4K1.35×
09Iowa~20K1.34×
10Arkansas~20K1.31×
11Missouri~40K1.24×
12Oklahoma~30K1.24×
13Nebraska~10K1.23×
14Idaho~10K1.23×
15Tennessee~50K1.20×
16North Dakota~5K1.18×
17Ohio~70K1.11×
18Kansas~20K1.11×
19Indiana~40K1.08×
20Alabama~30K1.04×
21Pennsylvania~70K1.01×
22Connecticut~20K1.01×
23Mississippi~20K1.00×
24Wisconsin~30K0.99×
25Michigan~50K0.98×
26North Carolina~60K0.97×
27South Carolina~30K0.92×
28Louisiana~20K0.91×
29Rhode Island~6K0.91×
30Delaware~5K0.90×
31Oregon~20K0.89×
32Minnesota~20K0.88×
33Massachusetts~30K0.87×
34Virginia~40K0.85×
35New Mexico~8K0.83×
36Alaska~3K0.81×
37Illinois~50K0.78×
38New York~80K0.77×
39Washington~30K0.77×
40Colorado~20K0.77×
41Georgia~40K0.74×
42Texas~100K0.66×
43New Jersey~30K0.64×
44Maryland~20K0.64×
45Utah~10K0.64×
46Hawaii~4K0.53×
47Florida~70K0.52×
48Nevada~10K0.52×
49Arizona~20K0.51×
50California~80K0.38×
Fig. 06

Affinity by region

Affinity by region — Farmers' Almanac, United States
0.38×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmers' Almanac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmers' Almanac audience
#·InterestCategoryAffinity×
01MoneyGramBusiness & Career88.13×
02RemitlyBusiness & Career44.61×
03The Old Farmers AlmanacLiterature37.44×
04Breathless (1960 film)Movies & TV30.64×
05Anne BurrellFood & Beverages9.45×
06Rate of returnBusiness & Career8.24×
07Equity (finance)Business & Career8.02×
08Pig farmingPolitics & Society7.25×
09Dairy farmingFood & Beverages7.11×
10Rural KingHome & Garden6.50×
11AssetBusiness & Career6.21×
12AthleteMusic & Radio6.21×
13Tractor Supply CompanyShopping6.03×
14Yahoo! FinanceBusiness & Career5.79×
15Combine harvesterBusiness & Career5.57×
16GardenerHome & Garden5.29×
17The Washington PostNews5.24×
18ForbesBusiness & Career4.82×
19Public companyBusiness & Career3.92×
20AutoZoneCars & Mobility2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmers' Almanac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmers' Almanac audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.17×
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmers' Almanac audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.90×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farmers' Almanac have in United States?

Farmers' Almanac has an estimated audience of 1,893,581 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Farmers' Almanac fans?

38.8% of Farmers' Almanac fans are female, 61.2% are male, with an average age of 46.8 years.

03

Which brands do Farmers' Almanac fans like most?

Farmers' Almanac fans show strongest brand affinity for MoneyGram (88.13×), Remitly (44.61×), and Yahoo! Finance (5.79×) over the country average.

04

Where do Farmers' Almanac fans live in United States?

Farmers' Almanac fans in United States are most concentrated in Texas (reach ~100K), New York (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Farmers' Almanac fans also like?

Beyond Farmers' Almanac itself, the audience over-indexes on Remitly (44.61×), Yahoo! Finance (5.79×), The Old Farmers Almanac (37.44×), and Tractor Supply Company (6.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Farmers' Almanac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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