Farmers' Almanac Audience in United States

Farmers' Almanac logo

Farmers' Almanac has an estimated audience of 1,922,710 people in United States. 38.8% are female, 61.2% are male, average age 46.8. Top regions: Texas, California, New York. Top brand affinities: MoneyGram, Remitly, Yahoo! Finance, Anne Burrell, The Old Farmers Almanac.

The average Farmers' Almanac fan in United States is 46.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include MoneyGram, Remitly, Yahoo! Finance, with strongest over-indexing on MoneyGram (88.13× the country average). Demographically, the Farmers' Almanac audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Farmers' Almanac fans

Demographic split for Farmers' Almanac audience in United States
MetricValue
Female38.8%
Male61.2%
Average age46.8
Estimated audience size1,922,710

Audience persona

The typical Farmers' Almanac fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for MoneyGram.

Top regions in United States

Top regions ranked by reach for Farmers' Almanac in United States
RegionReachAffinity
Texas120,3480.73×
California89,4440.42×
New York87,3830.81×
Florida71,6230.55×
Ohio68,5581.16×
Pennsylvania67,6001.04×
North Carolina59,4821.03×
Illinois53,4690.83×
Michigan50,1561×
Tennessee47,6381.24×
Georgia47,4290.8×
Virginia41,2130.88×
Indiana39,1521.11×
Missouri38,1101.23×
Kentucky34,7001.44×
Massachusetts34,1450.9×
New Jersey32,8920.67×
Washington32,1320.83×
Wisconsin29,2611.01×
Alabama28,4661.06×
South Carolina28,0080.97×
Oklahoma27,9291.31×
Minnesota25,0850.91×
Colorado24,5020.81×
Louisiana23,4420.95×
Maryland21,7030.66×
Iowa21,2081.34×
Arizona21,0390.54×
Arkansas20,7181.31×
Oregon20,0690.91×
Connecticut19,8421.03×
Kansas17,9311.18×
Mississippi15,7480.99×
West Virginia14,5061.62×
Maine13,4051.95×
Nebraska11,8991.23×
Idaho11,3721.18×
New Hampshire11,1991.48×
Utah10,7770.63×
Nevada9,1850.49×
Montana7,5671.42×
New Mexico7,5530.78×
South Dakota6,6721.5×
Vermont5,3661.59×
Rhode Island5,2520.86×
Delaware4,4930.85×
North Dakota4,2491.08×
Wyoming3,6221.27×
Washington, District of Columbia2,8150.49×
Alaska2,7500.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farmers' Almanac audience
BrandAffinityCategory
MoneyGram88.13×Business & Career
Remitly44.61×Business & Career
Yahoo! Finance5.79×Business & Career
Anne Burrell9.45×Food & Beverages
The Old Farmers Almanac37.44×Literature
Tractor Supply Company6.03×Shopping
Asset6.21×Business & Career
Breathless (1960 film)30.64×Movies & TV
Rate of return8.24×Business & Career
Dairy farming7.11×Food & Beverages
The Washington Post5.24×News
Public company3.92×Business & Career
Athlete6.21×Music & Radio
Forbes4.82×Business & Career
Pig farming7.25×Politics & Society
Rural King6.5×Home & Garden
Equity (finance)8.02×Business & Career
Gardener5.29×Home & Garden
AutoZone2.41×Cars & Mobility
Combine harvester5.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farmers' Almanac audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Urban LifestyleOPEN1.78
PatriotismCONSERVATISM1.67
Community OrientationOPEN1.66
DIY MentalityTHRILL1.58
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Farmers' Almanac
CountryShare
United States65.9%
Japan6.1%
India4.3%

See Farmers' Almanac audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Farmers' Almanac have in United States?

Farmers' Almanac has an estimated audience of 1,922,710 people in United States, concentrated in Texas and California.

What is the gender split and age of Farmers' Almanac fans?

38.8% of Farmers' Almanac fans are female, 61.2% are male, with an average age of 46.8 years.

Which brands do Farmers' Almanac fans like most?

Farmers' Almanac fans show strongest brand affinity for MoneyGram (88.13×), Remitly (44.61×), and Yahoo! Finance (5.79×) over the country average.

Where do Farmers' Almanac fans live in United States?

Farmers' Almanac fans in United States are most concentrated in Texas (reach 120,348), California (reach 89,444), and New York (reach 87,383). These three regions account for the largest share of the active audience.

What other brands do Farmers' Almanac fans also like?

Beyond Farmers' Almanac itself, the audience over-indexes on Remitly (44.61×), Yahoo! Finance (5.79×), Anne Burrell (9.45×), and The Old Farmers Almanac (37.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmers' Almanac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.