Rascasse Audience Intelligence

The Old Farmers Almanac Audience in United States

Name: The Old Farmers Almanac — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Old Farmers Almanac in United States — modelled from more than twelve digital signal sources. The Old Farmers Almanac has an estimated audience of 674,401 people in United States.

#299among Book / Manga / Comic in United States #684in Literature

The average The Old Farmers Almanac fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Farmers' Almanac, Dave Grohl, Weather forecasting, with strongest over-indexing on Farmers' Almanac (37.44× the country average).

Demographically, the The Old Farmers Almanac audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Old Farmers Almanac fan in United States is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Farmers' Almanac.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Old Farmers Almanac profile in United States.

Audience size

674K

in United States

Gender

67.4%♀

32.6% male

Age

46.3

average years

Country rank

#30584

Book / Manga / Comic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Old Farmers Almanac fans

67.4% are female, 32.6% are male, average age 46.3.

Fig. 02

Gender split

67.4%

Female

32.6%

Male

Demographic split for The Old Farmers Almanac audience in United States
Metric	Value
Female	67.4%
Male	32.6%
Average age	46.3
Estimated audience size	674,401

Fig. 03

Age distribution

Age distribution of the The Old Farmers Almanac audience in United States
Age bracket	Share	%
16-19		10%
20-29		10%
30-39		16%
40-49		26%
50+		38%

Fig. 04

Worldwide distribution

93.0%

of the worldwide The Old Farmers Almanac audience comes from United States.

Worldwide audience distribution share by country for The Old Farmers Almanac
Country	Share
United States	93.0%
Canada	5.0%
Malaysia	0.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Old Farmers Almanac audience in United States is strongest.

Fig. 05

Top regions by affinity

The Old Farmers Almanac fans by region: top regions in United States
#	Region	Reach	×
01	New Hampshire	~5K	1.75×
02	Maine	~3K	1.45×
03	West Virginia	~4K	1.28×
04	Vermont	~1K	1.28×
05	Kentucky	~10K	1.15×
06	North Carolina	~20K	1.11×
07	Massachusetts	~10K	1.11×
08	Montana	~2K	1.11×
09	Oklahoma	~8K	1.09×
10	Arkansas	~6K	1.07×
11	Mississippi	~6K	1.07×
12	Alaska	~1K	1.06×
13	Louisiana	~9K	1.04×
14	Idaho	~3K	1.04×
15	Tennessee	~10K	1.02×
16	South Carolina	~10K	1.02×
17	Connecticut	~7K	1.02×
18	North Dakota	~1K	1.02×
19	Missouri	~10K	1.01×
20	Minnesota	~10K	1.01×
21	South Dakota	~2K	1.01×
22	Oregon	~8K	1.00×
23	Kansas	~5K	1.00×
24	Rhode Island	~2K	0.99×
25	Delaware	~2K	0.99×
26	Alabama	~9K	0.98×
27	Nebraska	~3K	0.97×
28	Washington, District of Columbia	~2K	0.97×
29	Virginia	~20K	0.96×
30	Washington	~10K	0.96×
31	Ohio	~20K	0.95×
32	Iowa	~5K	0.95×
33	Georgia	~20K	0.94×
34	Wisconsin	~9K	0.93×
35	Utah	~5K	0.93×
36	New York	~30K	0.91×
37	Michigan	~20K	0.91×
38	Colorado	~9K	0.91×
39	New Mexico	~3K	0.91×
40	Pennsylvania	~20K	0.89×
41	Illinois	~20K	0.89×
42	Maryland	~10K	0.88×
43	Indiana	~10K	0.87×
44	Texas	~50K	0.85×
45	Hawaii	~2K	0.85×
46	New Jersey	~10K	0.84×
47	California	~60K	0.78×
48	Florida	~30K	0.77×
49	Nevada	~5K	0.76×
50	Arizona	~9K	0.70×

Affinity by region — The Old Farmers Almanac, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Old Farmers Almanac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Old Farmers Almanac audience
#	Interest	Category	×
01	Farmers' Almanac	Literature	37.44×
02	Dave Grohl	Music & Radio	36.60×
03	Roger Taylor (Queen drummer)	Music & Radio	26.80×
04	Roger Waters	Music & Radio	18.43×
05	Weather forecasting	Home & Garden	8.10×
06	Garden centre	Home & Garden	5.78×
07	Brittany Snow	Movies & TV	5.38×
08	Non-alcoholic beverage	Food & Beverages	5.06×
09	Microwave oven	Home & Garden	4.29×
10	Renewable energy	Business & Career	3.70×
11	Hardware store	Home & Garden	3.64×
12	AccuWeather	Home & Garden	3.46×
13	Rail transport	Travel & Leisure	3.42×
14	Britney Spears	Music & Radio	2.91×
15	Charitable organization	Politics & Society	2.85×
16	Pharmacy	Business & Career	2.73×
17	Hobby Lobby	Home & Garden	2.46×
18	Tradition	Politics & Society	2.33×
19	Nonprofit organization	Politics & Society	2.30×
20	Planet Fitness	Sports	2.05×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Old Farmers Almanac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Old Farmers Almanac audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.41×
Community Orientation	OPEN	2.07×
Individualism	JOY	1.89×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Old Farmers Almanac audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.61×
Quality Awareness	PREMIUM	0.85×
Extroversion	THRILL	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Old Farmers Almanac have in United States?

The Old Farmers Almanac has an estimated audience of 674,401 people in United States, concentrated in California and Texas.

What is the gender split and age of The Old Farmers Almanac fans?

67.4% of The Old Farmers Almanac fans are female, 32.6% are male, with an average age of 46.3 years.

Which brands do The Old Farmers Almanac fans like most?

The Old Farmers Almanac fans show strongest brand affinity for Farmers' Almanac (37.44×), Dave Grohl (36.6×), and Weather forecasting (8.1×) over the country average.

Where do The Old Farmers Almanac fans live in United States?

The Old Farmers Almanac fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do The Old Farmers Almanac fans also like?

Beyond The Old Farmers Almanac itself, the audience over-indexes on Dave Grohl (36.6×), Weather forecasting (8.1×), Non-alcoholic beverage (5.06×), and Microwave oven (4.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Old Farmers Almanac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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