The Old Farmers Almanac Audience in United States

The Old Farmers Almanac logo

The Old Farmers Almanac has an estimated audience of 661,135 people in United States. 67.4% are female, 32.6% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: JibJab, Pillow, Google Home, Hibachi, headspace.

The average The Old Farmers Almanac fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JibJab, Pillow, Google Home, with strongest over-indexing on JibJab (15.77× the country average). Demographically, the The Old Farmers Almanac audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Old Farmers Almanac fans

Demographic split for The Old Farmers Almanac audience in United States
MetricValue
Female67.4%
Male32.6%
Average age46.3
Estimated audience size661,135

Audience persona

The typical The Old Farmers Almanac fan in United States is more female, around 46.3 years old, with strong Risk Appetite tendencies and a notable affinity for JibJab.

Top regions in United States

Top regions ranked by reach for The Old Farmers Almanac in United States
RegionReachAffinity
California44,7920.62×
Texas36,8730.65×
Florida28,3600.63×
New York27,0770.73×
North Carolina20,2281.02×
Pennsylvania18,4610.83×
Georgia17,6210.87×
Ohio16,9920.83×
Tennessee13,8841.05×
Virginia13,7350.85×
Illinois13,7270.62×
Michigan12,3820.72×
Washington10,6310.8×
New Jersey10,1450.6×
Massachusetts9,9700.77×
New Hampshire9,2793.56×
Indiana9,2690.77×
Louisiana9,0411.06×
Kentucky8,9061.07×
Missouri8,7940.83×
South Carolina8,5430.86×
Oklahoma8,4031.14×
Colorado6,8690.66×
Oregon6,7920.9×
Maryland6,6740.59×
Wisconsin6,5920.66×
Minnesota6,5090.69×
Mississippi6,4481.18×
West Virginia5,7331.86×
Arkansas5,7291.05×
Alabama5,1320.56×
Iowa4,8470.89×
Connecticut4,4530.67×
Arizona4,3430.32×
Utah4,0190.68×
Nevada3,6040.56×
Kansas3,5930.69×
New Mexico3,4511.04×
Nebraska3,3041×
Idaho3,0250.91×
Maine2,9301.24×
Montana2,6721.46×
Hawaii2,5290.89×
Alaska2,4521.73×
Rhode Island2,2811.08×
North Dakota2,2251.64×
South Dakota2,1101.38×
Vermont2,0831.79×
Delaware2,0421.12×
Wyoming1,9882.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Old Farmers Almanac audience
BrandAffinityCategory
JibJab15.77×Internet & Social Media
Pillow5.69×Home & Garden
Google Home11.02×Technology & Electronics
Hibachi13.22×Food & Beverages
headspace14.76×Health
Ira Glass25.91×Music & Radio
Cherish (group)14.87×Music & Radio
Wok7.87×Food & Beverages
Nebraska Cornhuskers football4.12×Sports
Grace Slick9.71×Music & Radio
Guy Fieri4.24×Movies & TV
Goop5.44×Internet & Social Media
Salman Khan8.1×Movies & TV
Kikar HaShabbat16.54×News
Cryptic crossword15.22×Technology & Electronics
Governor of Michigan6.51×Politics & Society
Hitchcock (film)12.82×Movies & TV
Whataburger1.52×Food & Beverages
University of Florida College of Medicine30.82×Business & Career
3D printing1.92×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Old Farmers Almanac audience
TraitClusterScore
Risk AppetiteTHRILL1.79
Community OrientationOPEN1.75
Urban LifestyleOPEN1.65
DIY MentalityTHRILL1.49
PatriotismCONSERVATISM1.45
TraditionCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for The Old Farmers Almanac
CountryShare
United States93.0%
Canada4.9%
Malaysia0.4%

See The Old Farmers Almanac audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Old Farmers Almanac have in United States?

The Old Farmers Almanac has an estimated audience of 661,135 people in United States, concentrated in California and Texas.

What is the gender split and age of The Old Farmers Almanac fans?

67.4% of The Old Farmers Almanac fans are female, 32.6% are male, with an average age of 46.3 years.

Which brands do The Old Farmers Almanac fans like most?

The Old Farmers Almanac fans show strongest brand affinity for JibJab (15.77×), Pillow (5.69×), and Google Home (11.02×) over the country average.

Where do The Old Farmers Almanac fans live in United States?

The Old Farmers Almanac fans in United States are most concentrated in California (reach 44,792), Texas (reach 36,873), and Florida (reach 28,360). These three regions account for the largest share of the active audience.

What other brands do The Old Farmers Almanac fans also like?

Beyond The Old Farmers Almanac itself, the audience over-indexes on Pillow (5.69×), Google Home (11.02×), Hibachi (13.22×), and headspace (14.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Old Farmers Almanac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.