Rascasse Audience Intelligence

Rate of return Audience in United States

A data profile of the people who buy, follow and care about Rate of return in United States — modelled from more than twelve digital signal sources. Rate of return has an estimated audience of 8,473,841 people in United States.

#2614among Topic in United States#404in Business & Career

The average Rate of return fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Citibank, Crazy, Stupid, Love., Giant Food, with strongest over-indexing on Citibank (10.85× the country average).

Demographically, the Rate of return audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rate of return fan in United States is balanced, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rate of return profile in United States.

Audience size
8.5M
in United States
Gender
46.0%♀
54.0% male
Age
44.4
average years
Country rank
#4188
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rate of return fans

46.0% are female, 54.0% are male, average age 44.4.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Rate of return audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.4
Estimated audience size8,473,841
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Rate of return audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4923%
50+33%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Rate of return audience comes from United States.

Worldwide audience distribution share by country for Rate of return
CountryShare
United States32.0%
Brazil12.8%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rate of return audience in United States is strongest.

Fig. 05

Top regions by affinity

Rate of return fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.54×
02Virginia~300K1.34×
03Hawaii~40K1.23×
04South Carolina~100K1.10×
05Nebraska~50K1.09×
06Montana~30K1.09×
07Colorado~100K1.08×
08Iowa~70K1.07×
09Pennsylvania~300K1.06×
10New York~500K1.05×
11Minnesota~100K1.05×
12Indiana~200K1.04×
13New Mexico~40K1.04×
14North Dakota~20K1.03×
15Florida~600K1.02×
16Kansas~70K1.02×
17South Dakota~20K1.02×
18Alaska~20K1.02×
19Texas~700K1.01×
20Massachusetts~200K1.01×
21Arkansas~70K1.01×
22Michigan~200K1.00×
23Wisconsin~100K1.00×
24New Hampshire~30K1.00×
25Vermont~10K1.00×
26Connecticut~80K0.99×
27Idaho~40K0.99×
28Washington~200K0.98×
29Maryland~100K0.98×
30Missouri~100K0.98×
31North Carolina~200K0.97×
32Delaware~20K0.97×
33Louisiana~100K0.96×
34Utah~70K0.96×
35Tennessee~200K0.95×
36Rhode Island~30K0.95×
37Georgia~200K0.94×
38Oklahoma~90K0.94×
39Illinois~300K0.93×
40Ohio~200K0.93×
41New Jersey~200K0.93×
42Maine~30K0.93×
43Alabama~100K0.92×
44Mississippi~60K0.92×
45West Virginia~40K0.92×
46Kentucky~100K0.91×
47California~800K0.89×
48Oregon~80K0.87×
49Arizona~100K0.82×
50Nevada~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Rate of return, United States
0.82×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rate of return audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rate of return audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV17.25×
02CitroënCars & Mobility16.26×
03Škoda AutoCars & Mobility15.41×
04Giant FoodFood & Beverages13.76×
05PeugeotCars & Mobility12.79×
06PlatoLiterature11.60×
07CitibankBusiness & Career10.85×
08Retail bankingBusiness & Career7.16×
09Money managementBusiness & Career6.87×
10Web serverTechnology & Electronics6.42×
11Public StorageBusiness & Career5.79×
12Asset managementBusiness & Career5.54×
13Affiliate marketingBusiness & Career4.89×
14Sustainable energyHome & Garden4.48×
15Master of Business AdministrationBusiness & Career4.33×
16Stock marketBusiness & Career3.91×
17Renewable energyBusiness & Career3.79×
18FedExBusiness & Career3.28×
19Solar energyHome & Garden3.13×
20Mortgage loansBusiness & Career2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rate of return audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rate of return audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.48×
PatriotismCONSERVATISM2.34×
Family OrientationCONSERVATISM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rate of return audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rate of return have in United States?

Rate of return has an estimated audience of 8,473,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rate of return fans?

46.0% of Rate of return fans are female, 54.0% are male, with an average age of 44.4 years.

03

Which brands do Rate of return fans like most?

Rate of return fans show strongest brand affinity for Citibank (10.85×), Crazy, Stupid, Love. (17.25×), and Giant Food (13.76×) over the country average.

04

Where do Rate of return fans live in United States?

Rate of return fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Rate of return fans also like?

Beyond Rate of return itself, the audience over-indexes on Crazy, Stupid, Love. (17.25×), Giant Food (13.76×), Škoda Auto (15.41×), and Retail banking (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Rate of return audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rate of return. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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