Rate of return Audience in United States

Rate of return logo

Rate of return has an estimated audience of 8,473,841 people in United States. 46.0% are female, 54.0% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Natural rubber, Governor of Michigan, Halsey, Oregon, Goop.

The average Rate of return fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Natural rubber, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rate of return audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Rate of return fans

Demographic split for Rate of return audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.4
Estimated audience size8,473,841

Audience persona

The typical Rate of return fan in United States is balanced, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rate of return in United States
RegionReachAffinity
California872,4960.94×
Texas788,7441.08×
New York569,8431.2×
Florida557,6220.97×
Pennsylvania313,7901.1×
Virginia271,7401.32×
Illinois269,0370.95×
Georgia257,4800.99×
Ohio237,2410.91×
North Carolina234,1350.92×
Michigan208,9200.94×
New Jersey202,7500.94×
Massachusetts181,9881.09×
Washington175,0511.03×
Tennessee169,7591×
Colorado166,7851.25×
Indiana164,2171.06×
Maryland147,1431.01×
Minnesota147,0991.21×
Arizona133,4170.77×
Missouri125,1110.92×
South Carolina123,5990.97×
Wisconsin120,4680.94×
Alabama103,3510.87×
Louisiana102,0960.93×
Connecticut88,7781.04×
Oklahoma87,2920.93×
Kentucky87,1360.82×
Iowa73,7721.06×
Oregon72,9990.75×
Arkansas68,8570.99×
Hawaii63,7631.75×
Kansas63,4800.95×
Utah63,2600.83×
Nevada56,8790.69×
Washington, District of Columbia56,0842.2×
Mississippi54,5430.78×
New Mexico48,5041.14×
Nebraska43,9791.03×
Idaho38,2980.9×
New Hampshire31,2430.94×
West Virginia28,4390.72×
Montana22,6780.96×
Rhode Island22,6270.84×
Maine19,7860.65×
Delaware19,4190.83×
South Dakota18,3140.93×
North Dakota17,8321.02×
Alaska16,5550.91×
Vermont14,8361×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rate of return audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber10.42×Cars & Mobility
Governor of Michigan16.34×Politics & Society
Halsey, Oregon17.25×Travel & Leisure
Goop9.11×Internet & Social Media
Wok11.07×Food & Beverages
Vocal harmony6.88×Music & Radio
Hipster13.44×Politics & Society
Grinch5.5×Movies & TV
headspace12.49×Health
Nationality2.84×Politics & Society
Cherish (group)14.51×Music & Radio
El Paso County, Colorado16.27×Travel & Leisure
Hibachi9.9×Food & Beverages
Google Home7.88×Technology & Electronics
Grace Slick10.13×Music & Radio
Fairy godmother8.5×Literature
Preta Gil21.89×Music & Radio
TV Fanatic10.88×Movies & TV
No Escape (1994 film)9.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rate of return audience
TraitClusterScore
Career OrientationPOWER2.54
Quality AwarenessPREMIUM2.45
Need for SecurityCONSERVATISM2.04
TravellingTHRILL1.94
Luxury OrientationPREMIUM1.77
Urban LifestyleOPEN1.75

Worldwide distribution

Worldwide audience distribution share by country for Rate of return
CountryShare
United States32.0%
Brazil12.8%
Italy10.8%

See Rate of return audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Rate of return have in United States?

Rate of return has an estimated audience of 8,473,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Rate of return fans?

46.0% of Rate of return fans are female, 54.0% are male, with an average age of 44.4 years.

Which brands do Rate of return fans like most?

Rate of return fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (10.42×), and Governor of Michigan (16.34×) over the country average.

Where do Rate of return fans live in United States?

Rate of return fans in United States are most concentrated in California (reach 872,496), Texas (reach 788,744), and New York (reach 569,843). These three regions account for the largest share of the active audience.

What other brands do Rate of return fans also like?

Beyond Rate of return itself, the audience over-indexes on Natural rubber (10.42×), Governor of Michigan (16.34×), Halsey, Oregon (17.25×), and Goop (9.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rate of return. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.