Rascasse Audience Intelligence

Rate of return Audience in Germany

A data profile of the people who buy, follow and care about Rate of return in Germany — modelled from more than twelve digital signal sources. Rate of return has an estimated audience of 890,572 people in Germany.

#3392among Topic in Germany#618in Business & Career

The average Rate of return fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Payback, MarketWatch, Purchase discount, with strongest over-indexing on Payback (7.24× the country average).

Demographically, the Rate of return audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rate of return fan in Germany is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Payback.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rate of return profile in Germany.

Audience size
891K
in Germany
Gender
43.8%♀
56.2% male
Age
42.7
average years
Country rank
#7189
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rate of return fans

43.8% are female, 56.2% are male, average age 42.7.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Rate of return audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age42.7
Estimated audience size890,572
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Rate of return audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Rate of return audience comes from Germany.

Worldwide audience distribution share by country for Rate of return
CountryShare
United States32.0%
Brazil12.8%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rate of return audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rate of return fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.21×
02Nordrhein-Westfalen~200K1.20×
03Niedersachsen~100K1.17×
04Hamburg~20K1.17×
05Hessen~80K1.15×
06Bremen~8K1.10×
07Rheinland-Pfalz~50K1.08×
08Bayern~200K1.06×
09Sachsen~40K1.00×
10Schleswig-Holstein~30K0.99×
11Thüringen~20K0.92×
12Saarland~10K0.92×
13Berlin~30K0.87×
14Brandenburg~20K0.85×
15Mecklenburg-Vorpommern~10K0.82×
16Sachsen-Anhalt~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Rate of return, Germany
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rate of return audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rate of return audience
#·InterestCategoryAffinity×
01Paulo DybalaSports24.13×
02Gerard PiquéSports20.00×
03XaviSports20.00×
04MarketWatchBusiness & Career19.25×
05ACF FiorentinaSports17.99×
06Google WalletTechnology & Electronics15.91×
07Private equityBusiness & Career8.96×
08Purchase discountShopping8.80×
09McCaféFood & Beverages8.47×
10PaybackShopping7.24×
11Home insuranceBusiness & Career7.04×
12Risk managementBusiness & Career5.45×
13Solar cellHome & Garden5.30×
14Gourmet FoodsFood & Beverages4.70×
15Real propertyHome & Garden3.66×
16WoolworthsShopping3.16×
17TagesschauMovies & TV2.38×
18TransfermarktSports2.31×
19Netto Marken-DiscountShopping1.76×
20Personal financeBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rate of return audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rate of return audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.49×
Career OrientationPOWER2.30×
Community OrientationOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rate of return audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
CreativityOPEN0.61×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rate of return have in Germany?

Rate of return has an estimated audience of 890,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rate of return fans?

43.8% of Rate of return fans are female, 56.2% are male, with an average age of 42.7 years.

03

Which brands do Rate of return fans like most?

Rate of return fans show strongest brand affinity for Payback (7.24×), MarketWatch (19.25×), and Purchase discount (8.8×) over the country average.

04

Where do Rate of return fans live in Germany?

Rate of return fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rate of return fans also like?

Beyond Rate of return itself, the audience over-indexes on MarketWatch (19.25×), Purchase discount (8.8×), Tagesschau (2.38×), and Private equity (8.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Rate of return audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rate of return. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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