Rate of return Audience in Germany
Rate of return has an estimated audience of 890,572 people in Germany. 43.8% are female, 56.2% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Real property, N26, MarketWatch, Payback.
The average Rate of return fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Real property, N26, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Rate of return audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Rate of return fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 42.7 |
| Estimated audience size | 890,572 |
Audience persona
The typical Rate of return fan in Germany is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,760 | 1.25× |
| Bayern | 157,356 | 1.1× |
| Baden-Württemberg | 151,759 | 1.25× |
| Niedersachsen | 103,901 | 1.2× |
| Hessen | 79,435 | 1.17× |
| Rheinland-Pfalz | 48,770 | 1.09× |
| Sachsen | 43,970 | 1.01× |
| Berlin | 35,454 | 0.89× |
| Schleswig-Holstein | 30,937 | 0.97× |
| Hamburg | 24,046 | 1.19× |
| Brandenburg | 21,825 | 0.79× |
| Thüringen | 19,505 | 0.86× |
| Sachsen-Anhalt | 16,049 | 0.7× |
| Mecklenburg-Vorpommern | 11,628 | 0.68× |
| Bremen | 8,465 | 1.11× |
| Saarland | 8,109 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Real property | 13.68× | Home & Garden |
| N26 | 16.29× | Business & Career |
| MarketWatch | 27.74× | Business & Career |
| Payback | 9.04× | Shopping |
| Satire | 8.81× | Literature |
| Allgäu | 9.45× | Travel & Leisure |
| Purchase discount | 10.1× | Shopping |
| Private equity | 11.2× | Business & Career |
| Western Union | 5.76× | Business & Career |
| Public administration | 12.09× | Business & Career |
| Google Wallet | 23.58× | Technology & Electronics |
| Paulo Dybala | 34.9× | Sports |
| Tagesschau | 2.5× | Movies & TV |
| German television comedy | 6.9× | Movies & TV |
| Lake Constance | 9.79× | Travel & Leisure |
| RTL Television | 3.73× | Movies & TV |
| Home insurance | 8.07× | Business & Career |
| Airbnb | 2.69× | Travel & Leisure |
| FOCUS Online | 3.21× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3 |
| Price Sensitivity | PREMIUM | 2.42 |
| Indulgence | JOY | 2.39 |
| Sustainability | BALANCE | 2.27 |
| Quality Awareness | PREMIUM | 2.14 |
| Community Orientation | OPEN | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Brazil | 12.8% |
| Italy | 10.8% |
See Rate of return audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rate of return have in Germany?
Rate of return has an estimated audience of 890,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rate of return fans?
43.8% of Rate of return fans are female, 56.2% are male, with an average age of 42.7 years.
Which brands do Rate of return fans like most?
Rate of return fans show strongest brand affinity for Jotex (78.71×), Real property (13.68×), and N26 (16.29×) over the country average.
Where do Rate of return fans live in Germany?
Rate of return fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,760), Bayern (reach 157,356), and Baden-Württemberg (reach 151,759). These three regions account for the largest share of the active audience.
What other brands do Rate of return fans also like?
Beyond Rate of return itself, the audience over-indexes on Real property (13.68×), N26 (16.29×), MarketWatch (27.74×), and Payback (9.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rate of return. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.